The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

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Advertising Loyalty Program Email Marketing Mobile Ordering 59

Indoor Media

MARCH 29, 2021

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Repetition . Targeting .

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Advertising Front of House Seating Small Business 148

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. One of your diners’ favorite lines to hear from their server is, “Would you like to hear about our specials?”. You know that offering your customers specials is a terrific marketing tool. You must know exactly what those specials cost you to create.

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Indoor Media

JUNE 28, 2021

The answer, as with any business, is advertising. The answer is with a multi-channel advertising strategy. However, if your friend, someone on the radio, and one of your customers all recommend that restaurant, plus you see an advertisement in the local paper, you’re going to be curious.

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Advertising Loyalty Program 2007 Customer Service 78

Indoor Media

DECEMBER 4, 2020

If you’ve been to this blog before, you know that we believe different businesses need different advertising solutions. Most restaurants and salons will advertise in the “Awareness Phase” because it’s easy for these businesses to introduce a new product or need to people.

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Advertising Customer Experience Coupons Social Media 78

The Restaurant Times

MARCH 17, 2023

5 On-Site Restaurant Advertising Ideas Don’t undervalue your restaurant’s in-house marketing efforts. If you think you shouldn’t advertise to your customers, you’re passing up an opportunity to generate revenue and increase loyalty. Read along! Then, invite people to visit your restaurant every month.

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Advertising Email Marketing Loyalty Program Social Media 52

Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. Post Tasty Photos to Instagram Many restaurants use Instagram to post daily specials, seasonal promotions, or holiday closures.

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Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. All hands on deck?

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Indoor Media

AUGUST 29, 2020

Are you looking for new ways to advertise your auto dealership? The best kind of advertising campaign for your auto dealership is one that builds your reputation and keeps you top of mind year-round. That’s where the proven — and profitable — strategy of shopping cart advertising comes in. Repetition. times a week.

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7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. One of the advertising methods that restaurants can apply to promote sales and increase customer engagement is push notification marketing.

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Marketing Loyalty Program Email Marketing Social Media 397

Touch Bistro

MAY 26, 2021

Dad is king for a day, which means millions of families will be on the hunt for Father’s Day restaurant specials to mark the special occasion. Plan the right Father’s Day restaurant specials and your venue could become the spot for not only Father’s Day feasts, but also repeat business on many other days throughout the year.

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Indoor Media

APRIL 23, 2018

To grow your client base and maximize your profits, invest in the proven and profitable technique of coupon advertising. Coupon advertising that is distributed to this hyperlocal area makes the most of your advertising spend by targeting consumers who are actually qualified to buy. Best Practices for Coupon Advertising.

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Advertising Coupons Loyalty Program Customer Service 78

Modern Restaurant Management

OCTOBER 12, 2022

As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special. Incentivize.

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Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. 4th of July Restaurant Specials and Promotion Ideas for 2021.

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Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

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Advertising Coupons Social Media Loyalty Program 78

Indoor Media

AUGUST 1, 2017

Despite the fact that you operate a restaurant in a hyperconnected, digitally driven society, recent research shows that deals and special offers still drive more than one-third of the conversation on where to eat out. more…) The post The Biggest Misconceptions About Coupon Advertising appeared first on IndoorMedia.

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Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal.

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Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

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Advertising Social Media Coupons Email Marketing 78

Modern Restaurant Management

APRIL 25, 2022

Yes, when customers sign up for a loyalty program that offers benefits like discounts, or the opportunity to earn points, they are more likely to take interest in other ongoing or upcoming events and special offers in your company. When customers feel more special and valued, they will prefer sticking to your brand for their future purchases.

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Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

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Indoor Media

AUGUST 22, 2017

A key to overcoming the fall slowdown is to get creative with advertising and marketing. Here are eight restaurant advertising tips for filling your tables this autumn: 1. This can come in the form of three fall-specific restaurant advertising tips: Boost the value of your coupons—maybe 30 percent off a meal instead of 20 percent.

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Advertising Seating Coupons Seasonal Menu 78

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

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Recruiting Hiring Marketing Email Marketing 209

Modern Restaurant Management

JUNE 29, 2021

Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Restaurants should update their websites to reflect the 4th of July holiday and include detailed information like 4th of July menus and/or special pricing as well as customer reviews and ratings.

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Social Media SEO Email Marketing Seasonal Menu 208

7 Shifts

OCTOBER 22, 2021

If sales don't differ too much from the rest of the year, your restaurant might not need much extra consideration for staffing outside special events. Are there any events that have special staffing needs? Advertise Holiday Work. We'll touch on a few ways to bring on more workers in time for the holidays later on in this post.

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Modern Restaurant Management

MARCH 27, 2024

Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd. Incentives and loyalty programs are relatively inexpensive in relation to the cost of acquiring new customers through marketing and advertisement.

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Customer Service Loyalty Program Customer Experience Employee Relations 186

Harbor Touch

JULY 21, 2023

Out-of-home (OOH) advertising has been a popular method for promoting restaurants for decades. But with the rise of digital OOH (DOOH) advertising, restaurants now have even more opportunities to drive foot traffic and increase sales. DOOH advertising offers several advantages over traditional OOH ads.

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7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

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Indoor Media

JULY 8, 2019

In this digitally-driven world, you might think that online advertising is the best way to go. Advertising is not black and white. You’ll most likely need a good mix of both types of advertising for your auto repair shop. Understanding Your Auto Shop’s Goals for Advertising. What is the benefit of advertising?

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Advertising Coupons Customer Service Download 60

Modern Restaurant Management

OCTOBER 3, 2023

In addition, location-based advertising to target potential customers in your area is incredibly valuable, as is search engine optimization, to increase your visibility, and reach a wider audience. Finally, don't underestimate the power of word-of-mouth advertising, either.

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Social Media Customer Experience 2009 Customer Service 175

Modern Restaurant Management

NOVEMBER 29, 2023

You’ve launched a special initiative to help those in your community that are in need. Become a Resource Chances are, your clientele is consuming news of some sort – thus pursuing earned media opportunities can be as effective in reaching your customer base as paying for an advertising placement.

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Modern Restaurant Management

APRIL 28, 2022

Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. Provoke Insights conducted a 15-minute survey among 1,500 Americans between the ages of 21 and 65. The study was in-field from March 1-10, 2022.

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Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

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Marketing Social Media Mobile Ordering Website Management 199

Modern Restaurant Management

MARCH 17, 2021

After displaying the restaurant name and logo, there’s more work to do to incorporate smaller restaurant signs around the business to promote specials, new menus, hours, etc. They are compact in size but serve as a good starting point to advertise your restaurant. Outdoor Restaurant Signs. This is done with indoor signs.

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Outdoor Point of Sale Design Customer Experience 193

Modern Restaurant Management

OCTOBER 20, 2023

New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers. First-party data can inform restaurant marketing and advertising strategies, leading to better customer retention and higher foot traffic.

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Marketing Loyalty Program Email Marketing Coupons 193

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Provide Free Meals on Special Occasions. Then prepare to wow them with a special offer.

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Marketing SEO Front of House Website Management 225

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Knowing they have a lunch special on Wednesdays is invaluable knowledge and can inform your decision-making. This is where special offers, newsletters, and SMS marketing can come in handy.

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Seating Email Marketing Marketing SEO 221

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Frequency and repetition will help your advertisements get noticed. Advertise! ?? Here’s how to plan your restaurant’s grand opening (or re- opening) to get back to business with a bang.

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