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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 193
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Restaurant marketing jobs: 4 roles to understand in 2023

Open for Business

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78
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On the Road to Relief: Restaurant Trends and Opportunities to Watch

Modern Restaurant Management

According to September 2023 numbers from the National Restaurant Association , 49 percent of restaurants reported year-over-year increases in same-store sales. economy demonstrated resilience in 2023—with GDP, employment rates and consumer spending remaining relatively stable or even growing. Coffee in 2023.

2023 189
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7+ Awesome Restaurant Super Bowl Specials and Promotions for 2023

7 Shifts

Super Bowl 2023 Promotion Ideas for Bars and Restaurants 1. It's hard enough to manage a higher workload without delivery. We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. And best of all, they're easy to set up and manage. Be prepared for a surge in business.

Specials 195
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222
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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. The bowl will be available to order exclusively through the brand’s website or sweetgreen app for delivery and pick-up during Green January. Green January. Under $2 Craves. Craving Discounts. March 14 – April 3.

2023 117
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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 198