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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 197
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On the Road to Relief: Restaurant Trends and Opportunities to Watch

Modern Restaurant Management

According to September 2023 numbers from the National Restaurant Association , 49 percent of restaurants reported year-over-year increases in same-store sales. economy demonstrated resilience in 2023—with GDP, employment rates and consumer spending remaining relatively stable or even growing. Coffee in 2023.

2024 196
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221
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7+ Awesome Restaurant Super Bowl Specials and Promotions for 2023

7 Shifts

Super Bowl 2023 Promotion Ideas for Bars and Restaurants 1. It's hard enough to manage a higher workload without delivery. If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started.

Specials 195
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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 203
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Five Ways to Enhance and Improve the Takeout and Delivery Customer Experience

Modern Restaurant Management

Enhance Your Digital Presence Grubhub projects 40 percent of restaurant orders in 2023 will take place online. Create or enhance your website and make sure you offer an “order online” option that is easy to find. Manages orders at peak hours so the kitchen isn’t overwhelmed.

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How Consumers Engage with QSRs

Modern Restaurant Management

Heading into the end of 2023, two-thirds of consumer households (64 percent) planned to spend at the same levels with restaurants as they did over the second and third quarters of the year. However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option.