Modern Restaurant Management

FEBRUARY 21, 2020

Event management companies must always be on the lookout for ways to promote their events and increase brand recognition within their audience. But how exactly should you use Instagram Stories for your event promotion? Well, let’s explore some approaches that every event company should seriously consider.

Events 472

Events Social Media Entertainment Take-out 472

7 Shifts

JULY 10, 2020

1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant. Invite influencers ??

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

DECEMBER 31, 2024

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.

Beverage 450

Beverage 2025 Fine Dining Guest Recovery 450

Modern Restaurant Management

APRIL 8, 2025

While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

2025 417

2025 Fast Casual Consumer Goods Seasonal Menu 417

Modern Restaurant Management

FEBRUARY 7, 2025

" Among the key findings: Consumers crave interactive dining : 70 percent are interested in tasting events, 52 percent in private dinners with a chef, and 50 percent in cooking classes at restaurants. 90 percent of fine dining operators say in-person dining is key to their 2025 success. Restaurants aim to attract more in-person diners.

Definition 282

Definition Loyalty Program 2025 Fine Dining 282

Modern Restaurant Management

DECEMBER 11, 2024

It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. What lessons have you learned along the way?

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

Modern Restaurant Management

MARCH 18, 2025

Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?

2025 322

2025 Sustainability Social Media Customer Experience 322

Modern Restaurant Management

FEBRUARY 27, 2025

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. Our partnership with an influencer makes our reach even bigger and more authentic. How important is social media promotion for the brand and guest engagement?

Franchising 221

Franchising Franchise Social Media Influencer 221

7 Shifts

OCTOBER 22, 2024

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.

Book 195

Book Marketing Email Marketing Social Media 195

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

Influencer 332

Influencer Social Media Employee Relations Website Management 332

Goliath Consulting

MAY 1, 2025

Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. Gen Z foodies might prefer TikTok and Instagram Reels, while busy parents or professionals may respond better to Facebook updates or LinkedIn lunch promos. Pro tip: Not every post has to sell.

Social Media 195

Social Media Marketing Email Marketing Influencer 195

Modern Restaurant Management

AUGUST 19, 2022

Treat local influencers to a meal. Social influencers are the new celebrity endorsement. A majority of brands rely on influencers as part of their omnichannel marketing strategy, according to a survey of 5,000 businesses by Influencer Marketing Hub , a social media resource. Participate in community events.

Franchising 492

Franchising Franchise Social Media Loyalty Program 492

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”

Influencer 78

Influencer Marketing Social Media Food Truck 78

Modern Restaurant Management

OCTOBER 23, 2023

Collaborate with Food Bloggers and Influencers Harnessing the power of food bloggers and influencers is a strategic move to create early excitement and credibility for your fine dining restaurant. In fact, Influencer Marketing Hu b stated that businesses are making $5.78

Fine Dining 520

Fine Dining Marketing Social Media Influencer 520

ChowNow

FEBRUARY 28, 2025

Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Host Events to Draw in New Customers A well-planned event can turn a slow night into a full house and introduce your restaurant to new customers who may not have visited otherwise.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

APRIL 4, 2025

How important are social media platforms and events to establish a new identity and building loyalty? This includes ensuring that an influencer is posting your food items on Instagram and TikTok or making a video about their experience. Social media is key when promoting your restaurant.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Partner with other businesses Local restaurants that partner with nearby businesses can leverage each other's customers, offering promotions or joint events that benefit both parties.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 24, 2025

Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.

2024 251

2024 2023 2025 Loyalty Program 251

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. If you run a restaurant focusing on pastries and confections, you may want to partner with an event organizer that specializes in birthdays. So it makes good business sense to revamp your marketing strategies. Reach Out to Local Foodies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

MARCH 3, 2025

Don’t Understate the Significance of Company Culture Company culture is a critical aspect of any business because it shapes an employee’s work environment and influences employee behavior. Regularly recognizing and showing genuine appreciation to employees for their contributions goes a long way.

Insurance 412

Insurance Healthcare Small Business Leadership 412

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

JUNE 10, 2022

Host a live event. Once you reach the threshold of 1,000 followers on TikTok, you can start hosting live events. There are a number of things you could do with the live event option on TikTok. Collaborate with influencers. Influencers hold a great deal of sway over their audience. Conduct a live event.

Employee Relations 508

Employee Relations Influencer Events Small Business 508

Culinary Cues

APRIL 22, 2025

Tap into that bank of memories for a few moments and bring back those people, events, challenges, opportunities, and situations where things were going sideways but someone with a unique attribute won the day. To this end, those differences are not viewed as an impediment but rather a strength of the kitchen and the restaurant.

Employee Relations 355

Employee Relations Reference Influencer Education 355

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

Social Media 385

Social Media Email Marketing Influencer Events 385

Goliath Consulting

MAY 13, 2025

Micro-Influencers with Real Local Reach Forget follower counts and focus on local foodies with strong engagement. Offer post-workout discounts or smoothie samples Sponsor a local class or pop-up event Co-host wellness challenges with mutual giveaways 3. Dont partner just to post. Partner to grow.

Seasonal Menu 195

Seasonal Menu Email Marketing Brewery Retail 195

Modern Restaurant Management

DECEMBER 9, 2024

Inviting regulars and key influencers in town to experience the pop-up first will encourage them to not only to post about the event but also to create the initial momentum needed to garner interest from the general public. What are the best practices for marketing pop-ups?

Customer Experience 419

Customer Experience Marketing Small Business Magazine 419

Modern Restaurant Management

MARCH 27, 2020

Most compare the sales report of the previous year with the current year, but factors such as holidays, international events, weather conditions and location, affecting the sales are variable so this traditional process of sales forecasting can sometimes go wrong. Forecasting for Holidays and Events. Smart Inventory Management.

Inventory 517

Inventory Waste Customer Experience Events 517

Perfect Daily Grind

JUNE 15, 2025

How marketing and branding are changing “Traditional” marketing channels such as events and print media are still prominent, but digital marketing has understandably been more of a focus for specialty coffee businesses, many of which have only opened their doors in the last couple of decades.

Marketing 144

Marketing Email Marketing Social Media SEO 144

Modern Restaurant Management

JULY 14, 2020

Get in Touch with Influencers. Partnering and collaborating with influencers has been a common practice for many restaurants and brands, but with the COVID-19 situation, the results driven from influencer marketing may be even greater than before. Engage, Engage, Engage.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

Modern Restaurant Management

JULY 3, 2024

Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates. Collaborations and influencer partnerships can help expand your reach and tap into new audiences.

SEO 489

SEO Website Management Online Ordering Mobile Ordering 489

Modern Restaurant Management

FEBRUARY 7, 2022

There are many factors that impact consumer demand that QSRs must consider in their planning process – severe weather, school and college sessions and holidays, large events as well as pandemic restrictions. Therefore it is crucial to know about these events to prepare in advance and prevent overstocking the following day or week.

Food Supply 493

Food Supply Supplies Food Waste 493

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Host a Farewell Event at the Current Location Before closing the doors of your current location, consider hosting a farewell event to thank loyal customers for their support.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

JANUARY 3, 2024

It is crucial to create a customer journey map and understand through which channels a guest can potentially learn about your restaurant, how they make a decision to visit the establishment, and what factors influence this. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments.

2024 520

2024 Social Media Customer Experience Events 520

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. These recurring events give existing customers a reason to come back regularly, and give new customers something to talk about. Promote the event on social media and use the buzz to grow your list, followers, and foot traffic.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

FEBRUARY 7, 2024

The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. Gen Z is arguably the most diverse American generation to date, both ethnically and culturally, which deeply influences their expectations for dining.

Social Media 493

Social Media Customer Experience Influencer Dine-in 493

Modern Restaurant Management

SEPTEMBER 28, 2020

This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. Special Events: Your competitor’s website or social media may show special events they are promoting, such as happy hours and trivia nights. Conduct a Competitive Analysis.

Operations 553

Operations Website Management Social Media Customer Service 553