This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.
Local events and weather may have influenced trends in some states, like New Mexico and Louisiana. Local events and seasonal weather patterns may also influence regional variations; for example, New Mexico, Indiana, and Louisiana all showed both increases and decreases during the analyzed period.
Hosting an event is one of the most effective ways of gaining new customers, increasing brand awareness and gaining invaluable feedback on your business. The main priority of your event should always be customer satisfaction – this is a great way to establish new partnerships and loyal customers, so why waste that opportunity?
Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.
In many ways, the cuisine influences the restaurant’s style, tone, and aesthetic, which you can highlight in videos. For example, you can show highlights of a local event you’ve hosted, bring attention to a charity you support, or highlight a collaboration with another local institution.
Guests also want an experience, not just a meal, so messages that promote unique dining events, themed nights, or a fun atmosphere can create excitement. These restaurants can also focus on creating a sense of scarcity or urgency with limited reservations or special tasting events. Micro-influencer marketing can also be a goldmine.
The event planning industry is experiencing a significant transformation. This shift from traditional expertise to technological innovation in wine selection is reflective of a broader transformation within event planning.
Event management companies must always be on the lookout for ways to promote their events and increase brand recognition within their audience. But how exactly should you use Instagram Stories for your event promotion? Well, let’s explore some approaches that every event company should seriously consider.
Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.
1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant. Invite influencers ??
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.
" Among the key findings: Consumers crave interactive dining : 70 percent are interested in tasting events, 52 percent in private dinners with a chef, and 50 percent in cooking classes at restaurants. 90 percent of fine dining operators say in-person dining is key to their 2025 success. Restaurants aim to attract more in-person diners.
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. What lessons have you learned along the way?
Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?
Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. Our partnership with an influencer makes our reach even bigger and more authentic. How important is social media promotion for the brand and guest engagement?
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.
Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”
Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. Gen Z foodies might prefer TikTok and Instagram Reels, while busy parents or professionals may respond better to Facebook updates or LinkedIn lunch promos. Pro tip: Not every post has to sell.
Treat local influencers to a meal. Social influencers are the new celebrity endorsement. A majority of brands rely on influencers as part of their omnichannel marketing strategy, according to a survey of 5,000 businesses by Influencer Marketing Hub , a social media resource. Participate in community events.
Collaborate with Food Bloggers and Influencers Harnessing the power of food bloggers and influencers is a strategic move to create early excitement and credibility for your fine dining restaurant. In fact, Influencer Marketing Hu b stated that businesses are making $5.78
Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”
Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Host Events to Draw in New Customers A well-planned event can turn a slow night into a full house and introduce your restaurant to new customers who may not have visited otherwise.
How important are social media platforms and events to establish a new identity and building loyalty? This includes ensuring that an influencer is posting your food items on Instagram and TikTok or making a video about their experience. Social media is key when promoting your restaurant.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Partner with other businesses Local restaurants that partner with nearby businesses can leverage each other's customers, offering promotions or joint events that benefit both parties.
Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.
Consumers and customers have changed their behavior due to the events of the previous year. If you run a restaurant focusing on pastries and confections, you may want to partner with an event organizer that specializes in birthdays. So it makes good business sense to revamp your marketing strategies. Reach Out to Local Foodies.
Don’t Understate the Significance of Company Culture Company culture is a critical aspect of any business because it shapes an employee’s work environment and influences employee behavior. Regularly recognizing and showing genuine appreciation to employees for their contributions goes a long way.
As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.
Tap into that bank of memories for a few moments and bring back those people, events, challenges, opportunities, and situations where things were going sideways but someone with a unique attribute won the day. To this end, those differences are not viewed as an impediment but rather a strength of the kitchen and the restaurant.
Host a live event. Once you reach the threshold of 1,000 followers on TikTok, you can start hosting live events. There are a number of things you could do with the live event option on TikTok. Collaborate with influencers. Influencers hold a great deal of sway over their audience. Conduct a live event.
Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.
Micro-Influencers with Real Local Reach Forget follower counts and focus on local foodies with strong engagement. Offer post-workout discounts or smoothie samples Sponsor a local class or pop-up event Co-host wellness challenges with mutual giveaways 3. Dont partner just to post. Partner to grow.
Inviting regulars and key influencers in town to experience the pop-up first will encourage them to not only to post about the event but also to create the initial momentum needed to garner interest from the general public. What are the best practices for marketing pop-ups?
Most compare the sales report of the previous year with the current year, but factors such as holidays, international events, weather conditions and location, affecting the sales are variable so this traditional process of sales forecasting can sometimes go wrong. Forecasting for Holidays and Events. Smart Inventory Management.
Get in Touch with Influencers. Partnering and collaborating with influencers has been a common practice for many restaurants and brands, but with the COVID-19 situation, the results driven from influencer marketing may be even greater than before. Engage, Engage, Engage.
Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates. Collaborations and influencer partnerships can help expand your reach and tap into new audiences.
There are many factors that impact consumer demand that QSRs must consider in their planning process – severe weather, school and college sessions and holidays, large events as well as pandemic restrictions. Therefore it is crucial to know about these events to prepare in advance and prevent overstocking the following day or week.
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Host a Farewell Event at the Current Location Before closing the doors of your current location, consider hosting a farewell event to thank loyal customers for their support.
It is crucial to create a customer journey map and understand through which channels a guest can potentially learn about your restaurant, how they make a decision to visit the establishment, and what factors influence this. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. These recurring events give existing customers a reason to come back regularly, and give new customers something to talk about. Promote the event on social media and use the buzz to grow your list, followers, and foot traffic.
This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.
The Gen Z Influence This tasteful group of about 70 million Americans craves authenticity in every bite, from organic street foods to diverse global cuisines. Gen Z is arguably the most diverse American generation to date, both ethnically and culturally, which deeply influences their expectations for dining.
This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. Special Events: Your competitor’s website or social media may show special events they are promoting, such as happy hours and trivia nights. Conduct a Competitive Analysis.
A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest. Local Events Increases brand visibility within the community and attracts new customers.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content