Ken Burgin

JUNE 16, 2020

They ‘influenced’ you in a way that caused you to act differently to what you thought was ‘rational’. As a business person, your ability to influence the actions and beliefs of others is of crucial importance. It is impossible not to influence others. So when we discuss the issue of influence, we need not ask the question.

Influencer 97

Influencer Mobile Ordering Book Customer Service 97

Modern Restaurant Management

JANUARY 3, 2024

It is crucial to create a customer journey map and understand through which channels a guest can potentially learn about your restaurant, how they make a decision to visit the establishment, and what factors influence this. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments.

2024 208

2024 Social Media Customer Experience Events 208

The Restaurant Times

DECEMBER 3, 2021

One way to attract more and more customers is through launching events. Not only does an event like this attract the customers of other bars but also could help you gain popularity in the local space. . 4 Pub Event Ideas To Attract More Customers . Theme based events are one of the best karaoke ideas for a bar.

Events 52

Events Social Media Point of Sale Customer Experience 52

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 197

Social Media Employee Relations Food Safety Influencer 197

7 Shifts

JULY 30, 2021

From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy. Influencer Marketing. Chances are you all have different expertise, specials, and concepts, that attract varying local foodies. Stunnin' (feat.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Open for Business

JANUARY 26, 2023

Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? Who is the target customer base?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Culinary Cues

FEBRUARY 18, 2020

In this size operation there will likely be a sous chef for each restaurant outlet and a banquet chef whose focus is large-scale events. Always a specialized space for members, the club setting maintained a market space for food that was based on tradition, classic preparations, and to a large degree a “food cost free zone”.

Beverage 487

Beverage Events Food Order Website Management 487

Modern Restaurant Management

MARCH 18, 2024

The festive nature and exclusivity of a pop up with special offerings available for a limited time appeal to consumers’ desires for culinary adventure and offer opportunity for chefs to express themselves in a unique way without the constraints of working in a restaurant. Why do you think chefs are more interested in philanthropy?

2024 189

2024 Fast Casual Food Truck Allergens 189

Culinary Cues

JULY 16, 2022

As I reflect on Dick Cattani, the person that I knew, but was not fully aware of the scope of his influence, I fell on a short, concise, and all-encompassing quote from him that was highlighted in the official RA notice of his death: “Work hard and be kind”.

Front of House 366

Front of House Back of House Education Leadership 366

Social Hospitality

JUNE 22, 2020

If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . People love a celebration, and usually don’t need to be persuaded to make an event of it! Under the Influence. Do a quick search for influencers and food bloggers in your area on Instagram.

Marketing 440

Marketing Social Media Advertising Influencer 440

Goliath Consulting

SEPTEMBER 7, 2023

Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic. Collecting and responding to reviews.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JUNE 23, 2023

Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion? Is your concept a fun dessert spot, do you provide an upscale dining experience, or do you specialize in authentic international cuisine? business park or neighborhood shopping plaza).

Franchise 180

Franchise Franchising Marketing Social Media 180

Goliath Consulting

AUGUST 24, 2023

Engage customers on social media platforms like Facebook, Instagram, and Twitter to keep them informed about promotions, events, and new menu items. Moreover, encourage satisfied diners to leave positive reviews, as these can significantly influence new customers’ decisions.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

The Restaurant Times

JANUARY 18, 2021

It should include what you are planning to organize, on which day, the discounts that you will be offering, the special menu, and the special guests you are planning to invite on the main day. . It is recommended that you get on board an event planner who would take care of your restaurant inauguration for you. .

Events 52

Events Social Media Coupons Influencer 52

The Rail

MARCH 7, 2023

Partner with Influencers & Local Businesses Influencer marketing can be a powerful way to reach a new audience and promote your restaurant. Find relevant Instagram influencers in your area or niche, and reach out to them to collaborate on a social media campaign.

Social Media 119

Social Media Customer Experience Small Business Influencer 119

Modern Restaurant Management

DECEMBER 10, 2021

Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend. These influencers are considered experts on the issue of restaurants, and their verdict can be taken as a guarantee of great experience and even better food. Provide Free Meals on Special Occasions.

Marketing 226

Marketing SEO Front of House Website Management 226

Social Hospitality

JULY 5, 2019

Instagram and Facebook stories , live video streaming an event at your restaurant, or live-tweeting can be a fun way to increase your restaurant’s reach. ‘Buy One Get One Free’ on special occasions or festivals will attract customers. Make sure to send interesting messages during upcoming events. Host Events.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

OCTOBER 6, 2022

Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well.

Loyalty Program 203

Loyalty Program Social Media Point of Sale Customer Experience 203

Modern Restaurant Management

JULY 14, 2020

Food photos have a special place in the heart of consumers on social media—and Instagram is the perfect place to share and connect over cuisine. Post pictures of your menu, daily specials, take-out, and delivery specials. Get in Touch with Influencers. Take Advantage of #foodstagram. Engage, Engage, Engage.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Modern Restaurant Management

AUGUST 3, 2021

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Diners want confirmation from their peers that you offer a good experience before they commit, and many want to be seen as influencers by their peers. I really look forward to those emails!

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

The Rail

APRIL 4, 2024

Depending on where you plan on moving, each neighborhood has its own set of rules that could significantly influence your business operations. Seeking advice from local attorneys who specialize in these matters can provide invaluable insights, certifying that your new spot is ideal and fully compliant with all the necessary regulations.

Bar 52

Bar Customer Experience Email Marketing Customer Service 52

Buzztime Business

DECEMBER 26, 2023

Tonight’s special isn’t the “blue cheese burger with fries” – it’s the “1/2 lb. With the right digital signage system , you get free templates – ready to customize with specials and events. Action: Hire an Influencer Look to local foodies for your next big marketing success!

2024 97

2024 Bar Email Marketing Loyalty Program 97

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

Modern Restaurant Management

DECEMBER 22, 2021

Often restaurants will have multiple televisions playing whatever sporting event is on that night and customers tend to focus on them instead of the people they are at the restaurant with. If your restaurant has a garden theme, consider creating aroma infused drinks that have a heavy floral influence.

Design 212

Design 2022 Front of House Sports 212

The Rail

APRIL 11, 2024

Promote seasonal specials: Highlight limited-time deals like Easter BOGO offers or group discounts. Events and entertainment: Announce live music nights, sports viewings , or other special events. Reconnect with past customers: Send newsletters with updates and entice them to return for holidays or special occasions.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Social Hospitality

JUNE 22, 2020

High Days and Holidays If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. People love a celebration, and usually don’t need to be persuaded to make an event of it! Under the Influence This one is a bit trickier, but a goldmine if you can swing it.

Marketing 195

Marketing Social Media Advertising Influencer 195

Modern Restaurant Management

SEPTEMBER 28, 2020

This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. Special Events: Your competitor’s website or social media may show special events they are promoting, such as happy hours and trivia nights.

Operations 221

Operations Website Management Social Media Customer Service 221

The Rail

NOVEMBER 10, 2023

Twitter Ads: Best for timely promotions like lunch specials or happy hour deals , given the platform's real-time nature. LinkedIn Ads: Not traditionally used for restaurants, but it can be an avenue if you're targeting corporate events or business lunches. Encourage Reviews Positive reviews can significantly influence potential diners.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Open for Business

MARCH 21, 2023

User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing. Partner with social media influencers Influencer marketing can be an effective way to reach a new audience. An example is a happy customer telling a coworker about a standout customer service experience.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Indoor Media

FEBRUARY 1, 2021

Try to look at your competition to identify what community bloggers, influencers, or leaders they’ve paired up with in the past. After one “influencer” posts content with your business tagged, a sea of response content will come flooding in, and fans will start tagging your business left and right. . Host an Event .

Advertising 148

Advertising Small Business Coupons Events 148

Restaurant Clicks

NOVEMBER 19, 2021

Restaurants with private dining spaces are great places to hold events and celebrate special occasions or work parties. Traditional French and Mediterranean dishes influence Chef Alex Yim, who focuses on creating fresh seafood plates. For a private dining event, the restaurant has a dedicated events coordinator.

Dine-in 117

Dine-in Seasonal Menu Reservations Website Management 117

Sante

FEBRUARY 8, 2020

The San Francisco 49ers held a winning card at the charity event. The 49ers may have lost the Super Bowl, but Chef Parke Ulrich prepared a delicious San Francisco-influenced Dungeness crab fried rice dish to please attendees at the NFL sanctioned feast before the big game.??. Deborah Grossman. ?The

Events 171

Events Bar Influencer Food 171

Goliath Consulting

AUGUST 16, 2023

In today’s technologically driven era, the restaurant industry is no stranger to the digital space’s influence. Those 280-character snippets allowed businesses to create a buzz about daily specials, share customer testimonials, and address feedback almost instantly. Community Building The platform emphasizes deeper connections.

Social Media 78

Social Media Email Marketing Customer Experience Innovation 78

Modern Restaurant Management

SEPTEMBER 21, 2023

Post Regular Content : Google My Business allows regular posting of updates, special events, and promotions. Reviews can affect your business's ranking on Google search results and influence customers' purchasing decisions. Keep your profile updated to engage your customers.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. Consumers want to eat out, and they love a good special. Advertise in-restaurant specials, competitions, and even themed evenings. Collaborate with Influencers.

Social Media 134

Social Media Mobile Ordering Influencer Online Ordering 134

Restaurant Engine

OCTOBER 14, 2020

Another way to get your restaurant in front of the local crowd is to partner with food bloggers and local influencers. Participate in Community Events. There are always the obvious events that include local food fests or shopping events where you can set up a table/booth. Host a Local Event. Host a Trivia Night.

Marketing 118

Marketing Social Media Coupons Advertising 118

7 Shifts

AUGUST 12, 2020

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 418

Marketing 2020 SEO Loyalty Program 418