Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 197

Social Media Employee Relations Food Safety Influencer 197

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. This serves as a demo version of a guest’s visit.

2024 208

2024 Social Media Customer Experience Events 208

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Indoor Media

APRIL 22, 2021

Whether you’ve heard the term or not, every small business needs a “social media strategy.” On Friday, when you know you need one more post, you’ll be more likely to snap a photo of your restaurant’s special. The post How to Create a Social Media Strategy appeared first on IndoorMedia.

Social Media 78

Social Media Advertising Small Business Take-out 78

Open for Business

MAY 9, 2024

Look around your restaurant and see what spaces you can offer for private events. In addition to updating your OpenTable profile, use social media, email marketing , and your restaurant's website to create buzz around your summer offerings.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

Modern Restaurant Management

JUNE 23, 2023

Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion? Is your concept a fun dessert spot, do you provide an upscale dining experience, or do you specialize in authentic international cuisine? business park or neighborhood shopping plaza).

Franchise 180

Franchise Franchising Marketing Social Media 180

Open for Business

JANUARY 26, 2023

Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? Who is the target customer base?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Restaurant Engine

MAY 8, 2024

billion users , Instagram is one social platform you want to use often and strategically for your restaurant. tweet this) What’s more, “Nearly 50% of diners report visiting a restaurant for the first time after seeing it pop up in their social feeds.” Work With Influencers You don’t have to do all the work yourself.

Social Media 52

Social Media Online Ordering Food Order Influencer 52

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

The Restaurant Times

NOVEMBER 5, 2021

Influencer marketing is proving to be indispensable for restaurant marketing in the new normal. Using a combination of alluring photos and videos of food, influencers work their magic to get their audiences to try out an outlet. For example, a mid-level influencer, who has 10-100k followers, may demand $250-$400 for their services.

Influencer 52

Influencer Marketing Food Social Media 52

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Create and/or cultivate your social media presence as well. Build Social Proof.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

The Restaurant Times

DECEMBER 3, 2021

With new social distancing guidelines, they are starting to reopen and people are enjoying going back and having a fun night. One way to attract more and more customers is through launching events. Not only does an event like this attract the customers of other bars but also could help you gain popularity in the local space. .

Events 52

Events Social Media Point of Sale Customer Experience 52

Goliath Consulting

SEPTEMBER 7, 2023

Beyond basic information, include detailed menus, daily specials, and an events calendar. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes. Use geo-targeted ads, especially during local events or holidays.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

AUGUST 12, 2020

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 6, 2022

Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well.

Loyalty Program 203

Loyalty Program Social Media Point of Sale Customer Experience 203

Goliath Consulting

AUGUST 24, 2023

Engage customers on social media platforms like Facebook, Instagram, and Twitter to keep them informed about promotions, events, and new menu items. Moreover, encourage satisfied diners to leave positive reviews, as these can significantly influence new customers’ decisions.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Modern Restaurant Management

JANUARY 28, 2022

Your business name should make it immediately apparent what kind of cuisine you specialize in. You can display images and descriptions of your food and advertise special offers. So it's best to use neutral tones and small, supplementary splashes of color to make the main event shine.

Social Media 211

Social Media Advertising Small Business Food Order 211

Modern Restaurant Management

AUGUST 8, 2022

The key is that it’s not just one technology—it can be umbrella of integrated technologies working together to produce compelling results including WiFI, text messaging, email, and digital displays to leverage guest engagement and social media to the maximum. Drive Organic Social Media. Reward Loyal Customers.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Modern Restaurant Management

DECEMBER 10, 2021

Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend. These influencers are considered experts on the issue of restaurants, and their verdict can be taken as a guarantee of great experience and even better food. Provide Free Meals on Special Occasions.

Marketing 226

Marketing SEO Front of House Website Management 226

Open for Business

MARCH 21, 2023

Social media: Word-of-mouth marketing includes organic social media mentions. User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing. This can happen through social media or an email newsletter. Engage with your restaurant’s social media followers.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

SEPTEMBER 28, 2020

For more local restaurants, targeting communities through social media channels such as Facebook and Instagram can have a huge impact. This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. Conduct a Competitive Analysis.

Operations 221

Operations Website Management Social Media Customer Service 221

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. You can guess what they are searching for too; social media platforms, communication accounts, leisure and entertainment options (and that includes restaurants!).

Social Media 134

Social Media Mobile Ordering Influencer Online Ordering 134

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. Spearheading promotional events. Optimizing your website and social media pages.

Social Media 218

Social Media Website Management Mobile Ordering SEO 218

The Restaurant Times

JANUARY 18, 2021

A grand restaurant opening is your first chance to create brand awareness and attract media attention. It should include what you are planning to organize, on which day, the discounts that you will be offering, the special menu, and the special guests you are planning to invite on the main day. . Host An Opening Event.

Events 52

Events Social Media Coupons Influencer 52

Sling

NOVEMBER 24, 2021

Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. 1) Build Buzz With Social Media. Social media is one of the best ways to reach a large audience for your grand opening. Grand Opening Ideas For Small Businesses.

Small Business 148

Small Business Social Media Advertising Events 148

Open for Business

APRIL 3, 2023

Social media A savvy social media presence can be a super effective way to market a restaurant. Restaurant owners can run their own social media or hire a staffer, freelancer, or restaurant marketing agency to handle social. These are just a few channels to consider for your marketing strategy.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

JANUARY 7, 2021

There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

SEPTEMBER 16, 2020

If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

The Rail

APRIL 4, 2024

Depending on where you plan on moving, each neighborhood has its own set of rules that could significantly influence your business operations. Seeking advice from local attorneys who specialize in these matters can provide invaluable insights, certifying that your new spot is ideal and fully compliant with all the necessary regulations.

Bar 52

Bar Customer Experience Email Marketing Customer Service 52

Indoor Media

NOVEMBER 4, 2021

Instead, focusing on specials and promotions is best during slow periods to promote your takeout items. You can promote your offerings with a website, email newsletters, and social media. They can promote seasonal events and holidays like family-style takeout dinners for Thanksgiving or Christmas.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Post Regular Content : Google My Business allows regular posting of updates, special events, and promotions.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Restaurant Clicks

JANUARY 28, 2020

A restaurant grand opening is an exciting event, and a successful one can help start your restaurant off on the right foot. Use these grand opening ideas to plan how to draw in customers, but be sure to thoroughly plan so that the event runs smoothly! . Invite Influencers. Invite Influencers. Invite the Community.

Social Media 78

Social Media Entertainment Influencer Customer Experience 78

Restaurant Engine

OCTOBER 14, 2020

Another way to get your restaurant in front of the local crowd is to partner with food bloggers and local influencers. Participate in Community Events. There are always the obvious events that include local food fests or shopping events where you can set up a table/booth. Host a Local Event. Use Social Media.

Marketing 118

Marketing Social Media Coupons Small Business 118

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Be open to trying alternatives and experimenting. Sensitivity.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Modern Restaurant Management

JANUARY 9, 2020

Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. It could also be beneficial to host events like poetry readings, live music, and trivia nights. Almost 70 percent of customers admitted that rewards or loyalty programs do influence their shopping decisions.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190