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Unlocking More Reservations with Budget-Friendly Email Marketing

The Rail

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

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12 Best Ways To Get Your Restaurant Noticed

7 Shifts

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

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Five PR Tips Your Restaurant Should Follow

Modern Restaurant Management

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

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The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion?

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Digital Marketing Strategies for Restaurants in the Digital Age

Goliath Consulting

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

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The Essentials of Local Restaurant Marketing: Attracting Customers and Building Loyalty

Goliath Consulting

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

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Simple Tips for Delivering Exceptional Post-Pandemic Customer Experience

Modern Restaurant Management

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Diners want confirmation from their peers that you offer a good experience before they commit, and many want to be seen as influencers by their peers. I really look forward to those emails!