7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. One of your diners’ favorite lines to hear from their server is, “Would you like to hear about our specials?”. You know that offering your customers specials is a terrific marketing tool. For some of your customers, specials are discounted meals.

Specials 111

Specials Pricing Email Marketing Advertising 111

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Thiscan be done by offering discounts or special promotions to customers who have visited the restaurant multiple times during the event.

Loyalty Program 174

Loyalty Program Social Media Email Marketing Online Ordering 174

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion?

Franchise 178

Franchise Franchising Marketing Social Media 178

Modern Restaurant Management

AUGUST 3, 2021

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. For example, run a contest to reward those who share the best food picture on their social channels and offer them a special reward. I really look forward to those emails!

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. All hands on deck?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

Social Media 128

Social Media Email Marketing Influencer Events 128

SpotOn

APRIL 10, 2024

Their commissary kitchen turned into an event space, and eventually, demand necessitated a restaurant. They’ve gained a loyal local following, who show up for their events and stay in the loop on their daily specials.   Blink and you'll miss CCK's specials, which rotate daily.

Email Marketing 52

Email Marketing Online Ordering Travel Events 52

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Be In Charge of Your Own Marketing.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 156

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 156

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. A restaurant promotion can be any special offer to guests at a restaurant. For a family restaurant, it could be a kid-friendly event happening in the parking lot. Who is the target customer base?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

NOVEMBER 23, 2021

They can invite guests who always order a drink to a holiday cocktail making class with the executive chef, recommend a seasonal dessert based on a guest’s tastes, or build a deeper rapport by acknowledging a couple who always visits around a special holiday. Connecting On- and Off-Premises Data. Sustaining Customer Loyalty.

Loyalty Program 186

Loyalty Program Email Marketing Customer Experience Seasonal Menu 186

The Rail

MARCH 29, 2024

In previous years, word of mouth may have been enough in terms of restaurant marketing. A good restaurant marketing strategy must also leverage public relations (PR). You could use email finder software to get their contact details and send them your helpful content. You can also use email to promote your brand’s positive image.

Email Marketing 52

Email Marketing Social Media Events Sourcing 52

The Restaurant Times

APRIL 25, 2021

When we talk about restaurant marketing and promotion, most people think of discounts, coupons, and special offers, such as the classic buy-one-get-free deals. These techniques are some of the oldest tricks in the marketing book and work well to draw in customers. For one, offering special deals and discounts can be costly.

Specials 52

Specials Sports Fine Dining Email Marketing 52

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Review each listing for accuracy on name, address, phone, email, food type, and hours of operation for all locations. Offer a unique “subscribers only” incentive to increase your email base.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants.

Social Media 111

Social Media Email Marketing Front of House Loyalty Program 111

Ken Burgin

JULY 17, 2022

Create special deals to fill less popular times: these could be Sunday to Wednesday, or late November. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned?

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

7 Shifts

JUNE 3, 2022

Give your employees the flexibility to swap shifts with their coworkers in the event of last-minute changes. And there are a number of easy ways to do it: Praise publicly on internal communication channels like email, group chats, or staff pages. When conversations start verbal, go to text, and end up in an email, things get lost.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Next Restaurants

MAY 12, 2021

Bar marketing is all about that. Create an Email List. An email list is important for any sort of business, particularly for bars advertising. Emails can be used for multiple purposes, whether to invite for some event, present a menu update, or an upcoming giveaway, etc. Show the Magic of the Moment.

Bar 162

Bar Marketing Email Marketing Social Media 162

Marketing4Restaurants

JULY 27, 2023

A lot of businesses thrive or die depending on the amount of marketing done. Here are some common mistakes we’ve observed that hinder most businesses: Zero marketing One of the most basic mistakes is simply not doing any marketing at all. Email marketing This is a more personal way to connect with your customers.

Marketing 98

Marketing Email Marketing Pricing Specials 98

7 Shifts

JANUARY 31, 2024

Some restaurant managers work directly with the chef to plan menu item selection or daily specials. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

OCTOBER 23, 2020

Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities. If you're not confident about your computer skills, you can hire a freelance website designer specializing in Shopify to help you customize your template.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

SEPTEMBER 21, 2023

You can do this by mail, phone, or email. Post Regular Content : Google My Business allows regular posting of updates, special events, and promotions. You can do this directly or through follow-up emails. Local SEO is an essential part of digital marketing for restaurants and other local businesses.

SEO 198

SEO Website Management Email Marketing Online Ordering 198

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 181

Loyalty Program Social Media Email Marketing Point of Sale 181

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. This way, you can use both the online review and even the video review on the product pages for your new menu items, as well as on your social media platforms and in your email marketing.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. Use pre-shift reporting and digest emails, filled with important information about guests and reservations for the upcoming shift to prepare for the night or afternoon ahead. Daily specials. Event management systems.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! What is a Link in Bio page? What is a Link Page?

Social Media 186

Social Media Online Ordering Seasonal Menu Email Marketing 186

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

Marketing 178

Marketing Email Marketing Loyalty Program Social Media 178

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Twitter Ads: Best for timely promotions like lunch specials or happy hour deals , given the platform's real-time nature. However, it requires a strategic approach.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59