Goliath Consulting

SEPTEMBER 7, 2023

Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic. Collecting and responding to reviews.

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Marketing SEO Email Marketing Mobile Ordering 78

Restaurant Engine

MAY 8, 2024

Alternatively, you can use software like Linktree to provide links to your website, menu, and even a specials page. Work With Influencers You don’t have to do all the work yourself. Hook up with some local influencers (think food bloggers). This is great if you are highlighting a one-day-only special or an event.

Social Media 59

Social Media Online Ordering Food Order Influencer 59

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend.

Marketing 226

Marketing SEO Front of House Website Management 226

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

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Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

The Restaurant Times

JANUARY 18, 2021

It should include what you are planning to organize, on which day, the discounts that you will be offering, the special menu, and the special guests you are planning to invite on the main day. . It is recommended that you get on board an event planner who would take care of your restaurant inauguration for you. .

Events 52

Events Social Media Coupons Influencer 52

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

JANUARY 28, 2022

Your business name should make it immediately apparent what kind of cuisine you specialize in. You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. The layout should be influenced by your logo, too.

Social Media 211

Social Media Advertising Small Business Food Order 211

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Promote seasonal specials: Highlight limited-time deals like Easter BOGO offers or group discounts. Here are some ways to use email marketing effectively.

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Email Marketing Reservations Marketing Loyalty Program 52

Sling

NOVEMBER 24, 2021

Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. Partnering with other local businesses to display table tents prior to your grand opening is a great way to build brand recognition and promote the big event at the same time.

Small Business 148

Small Business Social Media Advertising Events 148

The Restaurant Times

DECEMBER 17, 2021

Social media marketing software is a smart tool to enhance customer loyalty and engage with your regular clients while giving them information about timings, new flavours or combos, exciting discounts, and community events. So, build a great hype around product advertisements. Get People Involved Through Events.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

Modern Restaurant Management

AUGUST 8, 2022

Imagine that customer who only ever buys happy hour drink specials receiving a text while enjoying drinks. After all, an Insider Intelligence and eMarketer report on consumer attitudes towards digital advertising finds ads are considered less intrusive if relevant to their wants or needs. Reward Loyal Customers.

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Loyalty Program Social Media Email Marketing Point of Sale 187

Restaurant Engine

OCTOBER 14, 2020

Nextdoor lets you choose the neighborhoods you want to reach, and you can even use their paid advertising options to reach more people. Another way to get your restaurant in front of the local crowd is to partner with food bloggers and local influencers. Participate in Community Events. Host a Local Event.

Marketing 118

Marketing Social Media Coupons Small Business 118

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home. Loyalty Program.

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Marketing Email Marketing Loyalty Program Social Media 190

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. Or come up with a seasonal offer tied to an upcoming holiday or sporting event.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. Instead, focusing on specials and promotions is best during slow periods to promote your takeout items. For example, use your company’s logo, colors, or marketing taglines on your takeaway containers.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Indoor Media

JANUARY 12, 2021

By publishing helpful and relevant content, your restaurant can increase its local influence and reach new customers and regulars alike. Creating content around local festivals, events, or holidays is smart to ensure your restaurant is taking control of a niche market.

Blog 78

Blog Coupons Advertising Influencer 78

Bingage

AUGUST 9, 2019

B) Customers are expecting special treatments, offer them birthday freebies gain customer loyalty. So don’t forget to share good thoughts on your customer’s special days. Today special for you- Get 20% discount on an order above 1500 minimum 2 people. Leverage a grand local event. Get micro-influencer for your brand.

Marketing 73

Marketing Social Media Loyalty Program Influencer 73

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. Consumers want to eat out, and they love a good special. Advertise in-restaurant specials, competitions, and even themed evenings. Collaborate with Influencers.

Social Media 134

Social Media Mobile Ordering Influencer Online Ordering 134

Get Beyond

OCTOBER 24, 2023

In 2022, an estimated 51 million shoppers participated in the event. Are you ready to make the best of this one-day event? Here’s how to prepare for Small Business Saturday before, during, and after the event. Increase advertising The ramp-up to Small Business Saturday is as important as the day itself.

Small Business 52

Small Business 2023 Social Media Customer Experience 52

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Be open to trying alternatives and experimenting. Sensitivity.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Perfect Daily Grind

MAY 10, 2023

From actors and professional athletes to musicians and social media influencers , celebrity endorsements have been a key part of coffee marketing as far back as the early 1980s. Celebrity partnerships are nothing new to the coffee industry. points at last year’s CoE Ethiopia. The campaign was an undeniable success.

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Point of Sale 2006 2023 Advertising 138

Tableo

JULY 11, 2023

Create an enticing happy hour menu Provide a selection of drink specials Create a broad range of inexpensive drink options, such as specialty cocktails, craft beers, wines, and non-alcoholic drinks. To reach a larger audience, think about working with influencers or placing targeted internet ads.

Social Media 42

Social Media Seasonal Menu Reservations Customer Experience 42

Indoor Media

NOVEMBER 8, 2021

Figure out the type of QR code Not all QR codes are the same; the type of QR you should incorporate into your marketing plan depends on the style of advertising campaign you’re running. They are useful in one-time, special marketing campaigns. In addition, they can direct customers to your event ticket page for purchase.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

The Restaurant Times

JUNE 21, 2022

Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. Launching a new menu lets you have some great catchy content that will level up your restaurant’s advertising game. Attract More Critics & Influencers . So you have invited a food critic and an influencer.

Pricing 52

Pricing Menu Marketing Social Media 52

Indoor Media

APRIL 22, 2021

” Like you would outline any advertising strategy or campaign, establishing a clear guide and list of your posts’ expectations can help you get the ball rolling. On Friday, when you know you need one more post, you’ll be more likely to snap a photo of your restaurant’s special.

Social Media 78

Social Media Advertising Small Business Take-out 78

Restaurant Clicks

JANUARY 28, 2020

A restaurant grand opening is an exciting event, and a successful one can help start your restaurant off on the right foot. Use these grand opening ideas to plan how to draw in customers, but be sure to thoroughly plan so that the event runs smoothly! . Invite Influencers. Invite Influencers. Invite the Community.

Social Media 78

Social Media Entertainment Influencer Customer Experience 78

Modern Restaurant Management

DECEMBER 28, 2023

Growth of specific terms in job listings on restaurant websites: 386 percent increase in “PTO” 175 percent increase in “paid vacation” 100 percent increase in “health care” 53 percent increase in “mental health” Looking ahead to 2024, more restaurants will start to advertise as great places to work.

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2024 2023 Food Order 2013 189

MadMobile

APRIL 20, 2023

Additionally, more traditional updates can be posted on Facebook about upcoming events, specials, or takeout options. Use paid advertising to bring brand-new people to your restaurant. This can be done by incorporating a new dish at your eatery that an influencer may have created on their own and featuring them.

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

The Restaurant Times

APRIL 21, 2021

” – then the answer would be, it all depends on how you promote and advertise your food truck business! It is crucial for you to hand out business cards while attending food festivals or any local event to make your customers aware of what you do, what you offer, and where you put up. . Participate In Events.

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Food Truck Food Social Media Seasonal Menu 59

The Restaurant Times

NOVEMBER 17, 2022

pop-up restaurant at a bar, make a specific and branded menu just for the event. Just as you prepare for unexpected events by having a lawyer you can call, so should you plan for an event you are putting together months ahead of time. You should plan on heavily marketing your campaign for a full six weeks before your event.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

The Restaurant Times

JANUARY 18, 2022

Effective marketing, whether through digital platforms, email campaigns, advertising, or other means, makes all the difference in attracting repeat visitors. . To attract local customers, for example, one technique is to use location-based advertising. 5 Restaurant Marketing Strategies To Market Your Restaurant The Right Way .

Marketing 52

Marketing Social Media SEO Email Marketing 52

EATER

SEPTEMBER 29, 2023

Hy’s Steakhouse Hy Aisenstat with his show jumping horse at the Spruce Meadows grand prix event, which he sponsored. Though special occasions bring guests back to Hy’s for tableside steak Diane prepared by servers in butcher jackets, the Calgary restaurant has had to keep up with the times with a new look. Hy’s Steakhouse Hy Aisenstat.

Back of House 113

Back of House Fine Dining 2011 Dine-in 113

MadMobile

NOVEMBER 4, 2022

TikTok’s Ongoing Popularity & Influence on Diners How are restaurants using TikTok? TikTok’s Ongoing Popularity & Influence on Diners Over 3 billion people have downloaded TikTok. Marketing your restaurant on TikTok includes posting relevant videos on menu items, location, food prep, events, are more.

2023 40

2023 Social Media Influencer Customer Experience 40

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. This is particularly important during peak hours and special occasions when demand is high. This event offers a golden opportunity to turn newcomers into loyal guests.

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License Email Marketing Seasonal Menu Front of House 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. One restaurant marketing tip is to find micro-influencers in your restaurant location, and host a micro-influencer free dinner party where you invite those with 2K+ followers for a night of fun and free food in your restaurant.

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Marketing Social Media Food Safety Email Marketing 234