Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Facebook is also a good place to showcase events or exciting promotions. That’s because 41 percent of people prefer to order food online rather than in-store. More than 2.5

Marketing 199

Marketing Social Media SEO Front of House 199

7 Shifts

JANUARY 7, 2021

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

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Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

DECEMBER 10, 2021

Make Use of Local SEO and Content Marketing. If you’re trying to grow your customer base, you don’t need to go all-out with your SEO campaign. Instead, use local SEO to target people in your area who are more likely to drop by and try out your dishes. Chances are, it will be a five-figure number.

Marketing 225

Marketing SEO Front of House Website Management 225

Open for Business

APRIL 25, 2023

Oftentimes, restaurants receive this earned media after spending thousands on PR and marketing firms for years cultivating close relationships with the right people, like journalists, influencers, and producers. They take the word of a local food influencer or newspaper more seriously than they do ads, for example.

Social Media 78

Social Media SEO Email Marketing Influencer 78

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. High-quality localization will help overcome them. And here’s why.

SEO 52

SEO Social Media Customer Service Customer Experience 52

Modern Restaurant Management

FEBRUARY 10, 2023

Local optimization for restaurants works best when targeting diners within a neighborhood or community, and SEO is ideal when you’re not targeting a specific location (like if you want more brand awareness of a multi-chain business, for example). Your Restaurant Website Checklist of Features 1. Fifty percent of U.S. So make it count!

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Social Media Mobile Ordering Email Marketing Online Ordering 193

Modern Restaurant Management

JUNE 23, 2023

Perhaps you sponsor the little league team, partner with a community organization, or host special events. Consider partnering with local influencers, inviting them to visit your restaurant, share their experience and introduce their audience to your brand. The key is to match the right storyline with the right media outlet.

Franchise 178

Franchise Franchising Marketing Social Media 178

Modern Restaurant Management

MAY 28, 2021

Consider the fact that nearly 50 percent of diners are influenced by social media. Spearheading promotional events. Managing SEO. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Researching current marketing trends.

Social Media 216

Social Media Website Management Mobile Ordering Food Order 216

Next Restaurants

OCTOBER 31, 2019

Post regular, timely content to keep your channels relevant on trending topics and events. Browse the calendar to create custom posts for national events and holidays. Influencers. That iconic pink storefront is the backdrop for influencers and patrons. Focus on Local SEO. Their claim to fame?

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Creativity. Be open to trying alternatives and experimenting.

Marketing 226

Marketing Social Media Email Marketing Innovation 226

Modern Restaurant Management

OCTOBER 31, 2019

They range the gamut from loyalty points ( Fivestarts ) to local events ( Restaurant Week ). You may question the cost and resources on actively posting on Facebook, Instagram and Twitter but three out five Centennial’s buying decisions are influenced by social media. Focus on SEO. Offer Online Promotions.

SEO 113

SEO Social Media Email Marketing Point of Sale 113

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! Optimize for Sales: Use menu engineering principles and a bit of behavioral psychology to influence the dishes that diners choose. Be sure to schedule ‘Special Hours’ if your hours change on public holidays or during special events.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

The Restaurant Times

FEBRUARY 7, 2021

These can range from food served, a specialty item, some events, or even a restaurant’s interior design. For example, TV and outdoor advertisements, Paid SEM/SEO, paid influencers; paid content in different influential news dailies and magazines is called paid media. Keep a Tab on the Influencers. Paid Media. Owned Media.

Social Media 52

Social Media Tip Distribution Influencer SEO 52

The Rail

AUGUST 18, 2023

In other words, you can use it to reach people via Google ad campaigns and influencer marketing , and you can use it for a potential customers who find you organically via Google search and social media. You create funky events at the end of the work week, but not necessarily on Fridays. Here's the deal.

Bar 52

Bar Marketing Email Marketing Social Media 52

The Restaurant Times

JANUARY 18, 2022

To be clear, this is not the same as Search Engine Optimization (SEO), which is the process of making the information and copy on your website more accessible and optimized for search engines to crawl, index, and understand. Recruiting local influencers is also a low-cost and low-effort strategy to reach a wider social audience.

Marketing 52

Marketing Social Media SEO Email Marketing 52

Gourmet Marketing

SEPTEMBER 23, 2021

Keep track of your restaurant stats and create events around them. These statistics are a fantastic way to build up information that can be used in the future to help create events, highlight menu items, or even draw in more people on certain days. Work with food influencers and marketing services. Source: [link].

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Marketing 2021 Social Media Website Management 61

The Restaurant Times

OCTOBER 5, 2021

A good website, coupled with a great SEO strategy will help generate new leads, thus reaching a larger audience. Search Engine Optimisation or SEO. One can hire SEO specialists for increasing your online visibility. Before you dive into this world, make sure you have a simple yet engaging website for your restaurant business.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Lavu

NOVEMBER 15, 2019

Adding a geotag to an Instagram post, such as your restaurant or an event location, lets locals search for you. Sharing Event Photos to Instagram. Connect to the community by getting involved in events. Create and share photos that are unique to local events and causes. What is a geotag, and why is it important?

Social Media 60

Social Media Events Point of Sale Influencer 60

The Restaurant Times

NOVEMBER 17, 2022

pop-up restaurant at a bar, make a specific and branded menu just for the event. Just as you prepare for unexpected events by having a lawyer you can call, so should you plan for an event you are putting together months ahead of time. You should plan on heavily marketing your campaign for a full six weeks before your event.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Modern Restaurant Management

SEPTEMBER 16, 2020

Blaze Bullock, SEO Strategist, Blaze Digital Marketing. One restaurant marketing tip is to find micro-influencers in your restaurant location, and host a micro-influencer free dinner party where you invite those with 2K+ followers for a night of fun and free food in your restaurant. It’s a strong message to lean on today.

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Marketing Social Media Food Safety Email Marketing 233