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2025: The Year of Contradictions in the Restaurant Industry

Modern Restaurant Management

Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Technology plays a key role in this, as smartphones serve as an endless stream of information, entertainment and social connection.

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The Power of Social Media Marketing for Restaurants

Goliath Consulting

Focus on creating content that adds valuewhether its entertaining, informative, or visually appetizing. Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. Aim for 35 high-quality posts per week on each platform you use. Pro tip: Not every post has to sell.

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Expanding the Definition of Value

Modern Restaurant Management

These preferences illustrate the growing importance of innovative, hospitality-driven dining, where restaurants are not just places to eat, but spaces for entertainment, education, and community-building. Consumers have pent-up demand for restaurant meals. Restaurants aim to attract more in-person diners.

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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 They also provide a lot of entertaining and engaging content, especially when poking fun at their rivals.

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Transforming Customer Experiences: Four Ways to Embrace Innovation in the Restaurant Industry

Modern Restaurant Management

Beyond seeking a meal, customers now crave immersive experiences, prompting restaurants to blend food and entertainment to curate memorable moments for their guests. Restaurants are active on popular platforms such as Instagram and TikTok and strategically partner with influencers to extend their reach and influence consumer choices.

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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. Advertising that entertains audiences generates market-share growth over the long term. Fluent devices are ideal because they speed up processing and entertain audiences.

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Using TikTok Videos to Promote Your Restaurant

Modern Restaurant Management

Entertain the Viewers to Create Brand Awareness. Bear in mind that TikTok is about fun, entertainment, and lighthearted content. Team Up with Social Media Influencers. To gain acceptance of its young target audience, Chipotle teamed up with TikTok influencers. Chipotle is one of the earliest adopters of TikTok.