article thumbnail

2025: The Year of Contradictions in the Restaurant Industry

Modern Restaurant Management

Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority. Technology plays a key role in this, as smartphones serve as an endless stream of information, entertainment and social connection.

2025 322
article thumbnail

The Power of Social Media Marketing for Restaurants

Goliath Consulting

Focus on creating content that adds valuewhether its entertaining, informative, or visually appetizing. Collaborate with Micro-Influencers Micro-influencers (10K50K followers) tend to have higher engagement and local trust. Aim for 35 high-quality posts per week on each platform you use. Pro tip: Not every post has to sell.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Expanding the Definition of Value

Modern Restaurant Management

These preferences illustrate the growing importance of innovative, hospitality-driven dining, where restaurants are not just places to eat, but spaces for entertainment, education, and community-building. Consumers have pent-up demand for restaurant meals. Restaurants aim to attract more in-person diners.

article thumbnail

Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 They also provide a lot of entertaining and engaging content, especially when poking fun at their rivals.

Marketing 523
article thumbnail

Transforming Customer Experiences: Four Ways to Embrace Innovation in the Restaurant Industry

Modern Restaurant Management

Beyond seeking a meal, customers now crave immersive experiences, prompting restaurants to blend food and entertainment to curate memorable moments for their guests. Restaurants are active on popular platforms such as Instagram and TikTok and strategically partner with influencers to extend their reach and influence consumer choices.

article thumbnail

Little Palates, Big Flavors: Reinventing the Kids’ Menu

Modern Restaurant Management

Morimoto Asia elevates classic children's menu items with Pan-Asian influences, exemplified by their "Bao Wow," a hot dog served in a bao bun, and also offers boba tea and donut churros. BRIO Italian Grille offers a kids' menu for ages 12 and under, featuring entrées such as Chicken Parmesan and Lasagna.

Menu 251
article thumbnail

Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. Advertising that entertains audiences generates market-share growth over the long term. Fluent devices are ideal because they speed up processing and entertain audiences.