7 Shifts

SEPTEMBER 10, 2021

It articulates what you do for customers, employees, and owners (your goals) and clarifies what you offer a specific market segment (your strategy). They describe what you do for customers, employees, and owners (your goals) and clarify what you offer for a specific market segment (your strategy). The result? If not, “can” it.

Fast Casual 370

Fast Casual Customer Service Customer Experience Back of House 370

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Did you know that over 35% of restaurant customers in the U.S. Leverage popular hashtags to reach more customers. To help, we put together the ultimate guide to getting your restaurant noticed.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

OCTOBER 3, 2023

Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. ” This business is all about people.

Social Media 177

Social Media Customer Experience 2009 Customer Service 177

7 Shifts

AUGUST 15, 2022

Can you tell me about a time when you had to deal with a difficult customer? All restaurant employees have to deal with difficult customers at one point or another. Explain the difficult situation you found yourself in without using language of blame or judgment in any direction (towards the customer, the restaurant, or yourself).

Customer Experience 397

Customer Experience Website Management Hiring Back of House 397

Modern Restaurant Management

APRIL 8, 2024

Customer Centric Finally, food businesses are built around people. So hospitality and customer service is always first and foremost. The best food businesses look for solutions for their customers and also takes in account the customer’s customer in the case of food suppliers. “Our Story.”

Food 187

Food 2002 Food Safety Kitchen Safety 187

Social Hospitality

JANUARY 8, 2019

Restaurant storytelling is one of the most powerful tools to drive customer engagement. People are now able to share their stories with a wider audience due to innovations in technology and trends in social media. Customers want to know you and the real story behind why you do what you do. ” Focus on Customers.

Social Media 262

Social Media Customer Experience Small Business Hiring 262

Modern Restaurant Management

OCTOBER 11, 2022

Before refining their digital strategy, Blaze Pizza used a one-size fits all marketing approach, sending frequent emails to the entirety of their customer database. It allows customers to vote for their favorite ingredients through ordering via Blaze’s digital build-your-own virtual pizza builder.

Social Media 217

Social Media Email Marketing Customer Experience Communication 217

Culinary Cues

FEBRUARY 29, 2020

These are the customers that keep restaurants afloat, tend to be loyal, and remain ambassadors for a restaurant for years to come. The story counts and adds to the validation of a product. The story counts. [] FLAVOR FIRST. It is flavor that keeps customers coming back. Know when and why a dish became popular.

Fine Dining 431

Fine Dining Café Menu Customer Experience 431

Social Hospitality

MAY 6, 2020

Nevertheless, some brands have demonstrated how to be good to their customers, associates, healthcare providers, and communities during this time. Hotel Trundle Shares Stories of Happiness. They use this hashtag to share stories of happiness on Instagram. Omni Hotel Dallas: Inspiring with Words.

Hospitality 388

Hospitality Airlines Healthcare Hotels 388

Modern Restaurant Management

APRIL 11, 2024

The year 2024 promises a journey of adaptation and fierce competition for the restaurant industry as it manages stronger-than-expected economic data and slowing inflation while dealing with the headwinds of short labor supply, more demanding customers and an uncertain political environment. The key lesson both establishments teach?

2024 189

2024 Customer Experience Compost Loyalty Program 189

Restaurant Engine

MAY 8, 2024

Use a strategy for creating a solid mix of Reels, Stories, and posts on Instagram. To enhance your presence, use a mix of reels, photos, and stories. You also want to take advantage of some of these tools (you will recognize them from Instagram stories). You can save your stories here, so they are viewable indefinitely.

Social Media 52

Social Media Online Ordering Food Order Influencer 52

Modern Restaurant Management

FEBRUARY 9, 2024

Yet, there remains one area ripe for innovative change: engaging communication for all stakeholders (and no, I’m not talking about customer-facing menu boards, point-of-purchase advertisements, drive-through displays, or slick commercials). However, most companies’ communication efforts stop there.

Communication 188

Communication Franchise Franchising Leadership 188

7 Shifts

JUNE 27, 2022

It's a story. The biggest key to ghost kitchen success is defining your customer. “So So I think what's absolutely critical when thinking about ghost kitchens as a solution for your business is defining your customers. Because you're not in the business of acquiring new customers. It's hospitality. And I felt that.

Front of House 195

Front of House Food Supply Consumer Goods Customer Experience 195

Modern Restaurant Management

NOVEMBER 29, 2023

Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. Engage and Build a Following Retaining your existing customer base is just as important as bringing in new clientele. That’s where public relations comes in.

Social Media 197

Social Media Employee Relations Food Safety Influencer 197

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JANUARY 9, 2024

Each pose their own benefits and challenges in crafting an experience your customers would want to gravitate to. Next, calculate your expected customer lifetime value (“CLV”) by customer type, and design marketing campaigns that can deliver new customers at a cost that is well below CLV.

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

Modern Restaurant Management

AUGUST 31, 2023

So, basically, you’re harping on your USP—which your customers love—to make your event a success. Your customers won’t just participate. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. But how can you identify your USP in the first place?

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

APRIL 4, 2024

Tell A Sustainability Story – Ganzler teaches companies how to craft effective messages about complicated scientific topics and spread the word about their efforts, because getting credit matters and is an intrinsic part of building a sustainable business. They want to know your restaurant’s story.

Sustainability 196

Sustainability Book Waste Food Supply 196

Modern Restaurant Management

MARCH 18, 2024

Foodservice patrons are interested in the provenance of everything and can be fascinated by the detailed back-story on everything from produce to protein on today’s menus. The prix fix menu is gaining momentum as a way for restaurants to provide customer experiences and control inventory.

2024 189

2024 Fast Casual Food Truck Allergens 189

Modern Restaurant Management

APRIL 15, 2022

Make Use of Instagram Story Highlights. A story highlight is a great way to share a brief peek into what your restaurant is all about, and it's really easy to create interesting stories. Story highlights can be an efficient way to do that, which is why you should emphasize them. Create and Promote a Branded Hashtag.

Marketing 197

Marketing Influencer Social Media Food Supply 197

Food Business

JUNE 9, 2023

This Sandwich Episode uses a simple story to tell the financial lesson of changes in the restaurant industry. The recipe of building a sandwich the same way every time, ensures customer delight. The other pillar in this story is financial stability; it is baked into that recipe. Enjoy listening.

Customer Experience 130

Customer Experience Information Training Serving 130

Modern Restaurant Management

MARCH 6, 2024

As such, conversational AI is expected to be a major focus in QSRs due to its ability to streamline operations and enhance customer service. As labor shortages persist and the demand for contactless service options remains high, conversational AI stands out as a solution that can deliver efficiency and customer satisfaction simultaneously.

Customer Experience 189

Customer Experience Entertainment Customer Service Transportation 189

Modern Restaurant Management

FEBRUARY 14, 2020

Some of the tactics restaurants can implement to share their sustainability story with customers include: Telling a compelling story : Restaurant operators should share their sustainability story with customers by telling them what they are doing and why they are doing it.

Recycling 227

Recycling Sustainability Loyalty Program Social Media 227

Modern Restaurant Management

MAY 24, 2023

Two-story high windows that extend up to the second floor classrooms so that other students can peer in. Photo by Cooper Carry Why was it important to include unique features such as a rooftop garden and two-story windows? The space that we were given is a two-story facility that sits below the wine appreciation classroom.

Design 167

Design Fine Dining Seasonal Menu Front of House 167

Modern Restaurant Management

JANUARY 21, 2022

The National Restaurant Association launched “ People Behind the Plate ,” an initiative that highlights the stories of people who have chosen to make a difference in the world by being a part of the restaurant industry. People Behind the Plate features: Lance Trenary, President & CEO, Golden Corral.

Customer Experience 199

Customer Experience Communication Operations Serving 199

Culinary Cues

FEBRUARY 20, 2024

Chefs know how to play it safe; cooks understand what it means to stick to the basics, and many customers do like to embrace predictability. You may find restaurants that have been around forever and have built a loyal return customer base and yes this is important and comfortable. It’s no different in great restaurants.

Coaching 355

Coaching Small Business Café Entertainment 355

Modern Restaurant Management

APRIL 11, 2022

Some restaurants in 2021 added additional fees to every customer check to support either staff wage increases or simply to avoid having to furlough staff as diners stayed away from restaurants. Alternatively, they might also consider adding a default minimum tip to customer checks.

Healthcare 203

Healthcare Cash Management Social Media Communication 203

Modern Restaurant Management

FEBRUARY 7, 2024

Tech solutions also provide valuable insights through customer feedback, enabling restaurants to tailor their offerings to their customers. They can then experiment with different options and flavors to learn which customers respond best to and adapt.

Social Media 197

Social Media Customer Experience Influencer Dine-in 197

Modern Restaurant Management

AUGUST 28, 2020

Let’s face it: these past several months have been tough on restaurant owners, customers and communities. The project received raving reviews from customers as well as local media attention. And it gives the restaurant a big story to tell — allowing the business to create a narrative around the art.

Social Media 193

Social Media Food Truck Food Safety Customer Experience 193

Modern Restaurant Management

MARCH 12, 2024

” to protect the tier-three pricing strategy and reinforce Ori’Zaba’s brand personality, has resulted in enhanced customer engagement and satisfaction, improved restaurant operations and significantly boosted sales and revenues. Double Your Meat!” Clasico orders overshadowed the Extra Clasico tier by 3.3 percent and 2.3

Menu 179

Menu 2001 Franchise Franchising 179

Modern Restaurant Management

OCTOBER 23, 2023

Ultimately, your restaurant's website is often the first point of contact between you and potential customers, and it’s more than likely it will be viewed on a phone. Share photos of your chefs preparing signature dishes, give glimpses of your restaurant's interior, and post engaging stories about your journey to opening day.

Fine Dining 208

Fine Dining Marketing Social Media Influencer 208

Modern Restaurant Management

JULY 25, 2023

Stories of its perils or profits appear in everything you read, scroll, listen to, or watch, making it difficult to separate hype from help. " Beyond the back office, AI is revolutionizing in-app customer service, especially in mobile apps. Artificial intelligence (AI) isn’t new, but suddenly it’s everywhere.

Customer Experience 167

Customer Experience Customer Service Back of House Pricing 167

Modern Restaurant Management

JULY 13, 2022

While there are budgetary differences between a chain restaurant vs an single location, investment in technology must be made in order to meet new customer expectations and ease the burden of staffing shortages. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

Next Restaurants

JUNE 30, 2020

carminesnyc reposted customer content on their Instagram Stories to highlight their charitable efforts during the pandemic. Share photos of your delivery team picking up orders, happy customers ordering takeout, and your staff making sure your restaurant is extra clean. Remember, people still need to eat.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Sculpture Hospitality

JULY 22, 2021

Building a successful and profitable bar is all about creating a brand story that customers’ buy into. The better your story, the easier it will be to attract new guests and the more likely it will be that existing guests stay loyal to your bar.

Bar 147

Bar Inventory Management Management 147

Modern Restaurant Management

AUGUST 23, 2021

The following principles are adapted from the author’s new book, Leading the Customer Experience. With a culture already familiar with innovation, the team explored a wide range of ideas on how they could survive and thrive—and were especially energized by ways to stand with their customers during a trying season.

Innovation 197

Innovation Fine Dining Website Management Coaching 197

Modern Restaurant Management

FEBRUARY 13, 2024

But the data also tells a story to prospective franchisees about how well the brand is performing over time. What presentation of the data is easiest for a prospective candidate to understand and tells the story of the brand’s achievements? Of course, the information must always be truthful and not misleading.

Document 187

Document Franchise Franchising Point of Sale 187