Does Prioritizing Digital at the Expense of Direct Mail Lose Money for Restaurants?
Modern Restaurant Management
JANUARY 5, 2023
Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.
Let's personalize your content