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In 2018, I opened a self-serve tap house and sports bar called Auggie’s Draft Room. It’s probably not what you think, and it might even be easier than what you’re doing now. Every story deserves an unforgettable ending. Of all the concepts I’ve brought to life, this one stands out as my most successful.
At the beginning of the pandemic, Paul Dioguardi, owner of Colorado-based Hickory House Ribs, realized there was only so much he could do with the amount of available restaurant tables so he decided to focus on growing the catering side of the business. We advertised in local papers, supporting youth sports and wrapping our vehicles.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Perkins, the 68-year-old chain best known for its bakery case, recently began serving boba and frozen margaritas, while its younger sibling Huddle House, 61, is rolling out smash burgers. By Joe Guszkowski on Jun.
By Heather Lalley on Jun. 13, 2025 Facebook Twitter LinkedIn Upscale soup dumpling chain Din Tai Fung has the industry’s highest average unit volumes. Photo: Shutterstock Welcome to Restaurant Business’ Week in Review for the week of June 9, 2025. Upscale soup dumpling chain Din Tai Fung has the industry’s highest average unit volumes. Sign up here.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. So much data is generated at every point within a restaurant, whether fast casual or fine dining.
In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. Not only will offering these kits increase your revenue and expand your reach, but they’ll also be easier to prepare than in-house meals. A prix fixe menu also gives off an air of elegance. Throw a party!
Effectively educating those (bartenders, wait staff, back of the house, etc.) With today’s food trends moving toward the direction of fresh, healthy, local, and sustainable, the term “plant-based” continues to enter the conversation on every playing field. Choose a Versatile Plant-Based Protein.
While there is no single answer as to how best to do so, if we look back at the pandemic’s impact thus far, it’s clear that the ability to effectively pivot offerings and communicate with your customers is critical to a restaurant’s survival. Be Transparent About Safety. Think Beyond Your Four Walls.
By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. In the near future, we’ll look at printed menus the way we look back at newspapers today. Inventory stock changed significantly.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. These numbers are largely hypothetical. Congratulations. The environmental mission can come later.
Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. If you pull a joker, the meal is on the house. Emphasize Best-Selling Items.
As part of its ongoing coronavirus relief efforts, Cox Media , the advertising division of Cox Communications, is offering local restaurants free television advertising to assure patrons that they remain open for takeout and delivery services and share new hours of operation. “It is unbelievable how quickly things can change.
Tacos are served up at Maizajo, where corn tortillas are made in-house. Stephanie Wu Long seafood lunches, grasshopper cocktails, and more A version of this post originally appeared in Stephanie Wus newsletter, From the Editor, a roundup of the most vital news and stories in the food world. Subscribe now.
With COVID-19 positive cases on the decline, restaurants can finally focus on getting customers back into dining rooms and promoting their dining experiences. They can advertise to their customers that they are helping to protect the environment. This translates to an air exchange rate of six times an hour as a minimum.
If running a restaurant wasn’t already expensive, running one under new distancing regulations means less capacity and investment in safety infrastructure that will take a toll on costs. Second, it is becoming essential to focus on items that will travel well for upwards of 30 minutes in a third-party delivery or for a customer to pick up.
23, 2025 Facebook Twitter LinkedIn The MilkShake Factory created a house-made Dubai-Style Chocolate Bar that it sells for $5.95. 23, 2025 Facebook Twitter LinkedIn The MilkShake Factory created a house-made Dubai-Style Chocolate Bar that it sells for $5.95. By Patricia Cobe on Jun. Photo courtesy of The MilkShake Factory.
As a result, restaurants have shifted advertising efforts and now highlight safety protocols for staff and guests. As a result, restaurants have shifted advertising efforts and now highlight safety protocols for staff and guests. The past year ushered in some big, unprecedented changes. For customers, it became a new experience.
Restaurants must understand their customers and move with speed to put that intelligence back into their operations. Furthermore, over time, as data is gathered about ordering preferences through these digital touchpoints, restaurants can optimize the back of the house to be prepared for spikes. The benefit is twofold.
At this time last year, restaurants and bars across the country went from being houses of entertainment and joy to being forced to close as part of wide-spread mandated shutdowns to stop the spread of an uncontrollable and unknown pandemic. Shock, uncertainty, and confusion took hold of our lives and businesses. The Biggest Challenges.
It leads to discrimination, sexism, and sexual harassment , and creates a disparity between the back and front of house. We all know for the longest time that the back of house employees have been underpaid for decades in the restaurant business. The restaurant industry has a wage problem.
Understanding the significance of the local landmark, which housed Rod’s Liquor for 71 years, we worked together with restauranteurs and co-owners John Reed and Leslie Nguyen to preserve the iconic liquor store’s aesthetics while also delivering on the restaurant’s notable brand experience for its second location.
Mobile devices have gone from being the second screen to now the main screen in the house. Research presented last year at Advertising Week New York showed how people who download a QSR brand’s app are more loyal to that brand versus those that do not have it. They have focused on mobile, the device near and dear to all of us.
These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.
You will want to build out a plan for both front and back of house operations, which require very different approaches and separate action plans. Furthermore, you will want time to advertise to your customers the lengths you have gone through to provide a clean, safe dining experience. ” will be ever-present.
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.
Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. 4 Reasons Why You Cant Ignore Restaurant Marketing in 2025 Restaurant marketing in 2025 isnt just a nice-to-haveits a necessity.
The bill will likely be back before the California legislature in January 2022. Restaurant Revitalization Fund Replenishment Act Introduced : On June 8, 2021, a bipartisan group of Senators and U.S. Representatives introduced legislation to replenish the Restaurant Revitalization Fund with a $60 billion second round of restaurant relief.
Brooklyn Dumpling House just opened and they're already franchising the idea. We also foresee a lot of companies will redesign locations even further to maximize efficiency. Fortunately, we have exceeded in our efforts to reduce our footprint and maximize profitability to effectively operate our drive-thrus and maintain team productivity.
Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What does RATE stand for? Is your message specific?
A good operator looks back on their Business Plan on a monthly or quarterly basis to gauge where they are in terms,” says Mark Moeller, president, and owner of The Recipe of Success , a national restaurant consulting firm. You can't start a restaurant without a plan. But it doesn't have to be overwhelming. Table of Contents. Download now.
Smaller companies got into the act, too, as everyone from Huddle House (Perkins) to Logan’s Roadhouse and Krystal (SPB Hospitality) to Jack in the Box (Del Taco) got into the act. The consolidation trend was here, we thought. The need for technology to remain competitive would demand it. It’s the latest in a string of such moves.
Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Repetition . times per week.
The ads of the late 1970s and ’80s were so a part of the culture that they didn’t even feel like advertising Every year during the holidays from 1982 to 1991, McDonald’s would air a commercial that, thanks to its consistency, has become as synonymous with Christmas as candy canes and reindeer. He repeatedly slips and falls behind.
How you approach profit will determine what your physical plant will look like, the scope of sophistication in your kitchen, who your vendors will be, how many employees you will hire and the depth of their experience, where you advertise and how much you invest in that, your table top appointments, and even your hours of operation.
It stands out, piques interest, and keeps people coming back for more. Tip #1: Creating a Signature Brand Voice that Matches Your Dining Experience The personality of your brand should reflect the experience you provide in-house. While general advertising does not draw the desired visitors, customized efforts do.
In the decades that have followed, places like Alloy (decorative cherry blossoms, pink walls), Model Milk (airy, multilevel dining areas), and Sukiyaki House (sushi counter displaying seafood flown in from Japan) — which offer experiences devoid of steak and ornate dark wood — have continued to change what diners expect of fine dining.
Tea rooms declared themselves with roadside signs, advertised in early guidebooks, and occasionally employed eye-catching mimetic designs like a giant steam-spouting rooftop coffee pot. The Handy Landing Tea Room and Store in Weirs Beach, New Hampshire | weirsbeach.com. If you happened to be traveling from Washington, D.C. The Ashland Museum.
Guests will expect to know every aspect of sourcing and meal preparation, which will disrupt traditional back-of-house systems with technology that connects the farm to the food. We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery.
Review mentions of “Back-owned” (and related terms) also skyrocketed, up 426 percent, as people look to support and surface these businesses to the community. In early June, we've seen diners seated come back substantially – now down 57 percent compared to pre-pandemic levels. Yelp's Economic Impact Report.
Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. At the beginning of the year, we like talking about trends. They seem like anchors for the new year. Trends create frameworks to understand where to start and what to focus on.
The topic of switching to self, or in-house delivery has been a widely-debated issue among independents these past couple of years, and it will most definitely be a hot topic as restaurants begin to open their doors again. Just as the third-party delivery model has its pros and cons, so does in-house delivery.
Recently celebrating its 25th anniversary, the Minneapolis-based restaurant franchise was founded on Dave Anderson's passion for BBQ. While the brand has grown to 130 locations in 33 states and three countries and sells 14 million pounds of pork annually, it is constantly evolving. What are some of the factors you attribute 25 years of success?
Marketing your restaurant is critical for reaching new customers, promoting takeout and delivery sales, and now, in certain parts of the country, in welcoming patrons back for dine-in. In March 2020, searches for “restaurant takeout” on Google increased 285 percent , as diners reacted to the closure of dining rooms across the country.
Lots of the houses had little trains you could take [through the cellars] that were reminiscent of something you would have seen at Disney World,” remembers Christian Holthausen, a French-American strategic consultant in the wine & spirits industry, of his early career in Champagne in the 1990s.
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