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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418
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2020’s Marketing Lessons Hold Advice for 2021 and Beyond

Modern Restaurant Management

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come. That can’t be a reason to stay silent with your marketing, though. Still nothing?

2021 193
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MRM Research Roundup: Year-End 2020 Edition

Modern Restaurant Management

This edition of MRM Research Roundup features top trends for 2020, how 2020 changed food and the year's top wines. BentoBox released its comprehensive 2020 Restaurant Trend Report. The most ordered menu item of 2020 came from South Carolina chain, New York City Pizza, and its “New York” thin-crust pizza.

2020 203
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By restaurateurs for restaurateurs: Advice for opening in 2020

7 Shifts

Are you opening a restaurant in 2020? As you plan out your concept, location, menu, staffing, and marketing, take a read through the advice left by hundreds of restaurateurs to ensure you’re set up for success in 2020. Educate yourself on costs, hiring, and the market you are in before taking the leap. Congrats! ??

2020 335
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ‘Phygital’ Marketing Improves Customer Engagement for Restaurants

Modern Restaurant Management

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 207
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Restaurant Insiders on 2020 Lessons Learned, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Andy Rosenbloom, VP, Marketing, Buyers Edge Platform.

2020 193