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Long Live Digital Dining: How Consumers’ Appetite for Mobile Apps and Online Ordering Will Continue

Modern Restaurant Management

Mobile orders were expected to drive $38 billion in restaurant revenue in 2020. What’s more, digital consultancy Mobiquity in June 2020 reported a 36 percent year-over-year increase in the number of restaurant mobile app reviewers who said it was their first time using such an app. Dining/fast food/take out.

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How ‘Phygital’ Marketing Improves Customer Engagement for Restaurants

Modern Restaurant Management

One of the most impactful ways to target your audience is through location-based marketing. Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement.

Marketing 212
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It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

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MRM Research Roundup: Mid-July 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features Grubhub's State of the Plate 2020 trend report, the fragility of "open," di g ital resilience and brand intimacy. State of the Plate 2020 – top foods across various cities. Top Foods of 2020. Financial Trends Insights.

2020 195
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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

2020 197
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How and Why Zero Party Data Should Drive Restaurant Marketing 

Modern Restaurant Management

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Truly Personalize.

Marketing 203
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MRM Franchise Feed: Modular Chicken and 2020 Year-End Results

Modern Restaurant Management

“This new model will allow our franchisees to go-to-market quicker than ever before, while reducing the overall development and operational costs,” said Jim Stevens, president of Golden Chick. INAA will develop 10 restaurants in the Dallas-Fort Worth market, with the first location scheduled to open this year.

Franchise 203