The Restaurant Times

SEPTEMBER 21, 2021

While there are ample other ways to boost sales, loyalty program is a reliable solution. In the new normal, the big challenge for brands is to increase points redemption and loyalty program participation, thereby increasing your restaurant sales. How To Use Loyalty Programs To Boost Restaurant Sales.

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The Restaurant Times

SEPTEMBER 21, 2021

While there are ample other ways to boost sales, loyalty program is a reliable solution. In the new normal, the big challenge for brands is to increase points redemption and loyalty program participation, thereby increasing your restaurant sales. How To Use Loyalty Programs To Boost Restaurant Sales.

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Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

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7 Shifts

JANUARY 7, 2021

With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set your restaurant up for success in 2021. As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. Which is where your restaurant marketing plan comes in.

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Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Here are their responses. Click here for part one.

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Modern Restaurant Management

MAY 24, 2022

It has been estimated that credit-card giant, Mastercard observed a 40 percent jump in contactless payments, comprising tap-to-pay and mobile pay in the first quarter of 2020 as a large number of shoppers feared germs on cash and credit cards. Surging Deployment in the Restaurant Industry.

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Modern Restaurant Management

MAY 24, 2022

It has been estimated that credit-card giant, Mastercard observed a 40 percent jump in contactless payments, comprising tap-to-pay and mobile pay in the first quarter of 2020 as a large number of shoppers feared germs on cash and credit cards. Surging Deployment in the Restaurant Industry.

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7 Shifts

DECEMBER 17, 2020

Recommended Reading: How to Boost Customer Retention with Your Restaurant’s Online Marketing Engaging Social Media Accounts ?? Recommended Reading: Simple Restaurant Marketing Plan for 2020 Reward Their Loyalty ?? A customer loyalty program is a surefire way to entice your guests to return, not churn.

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Focus POS

NOVEMBER 19, 2019

But if you haven’t developed a strong restaurant marketing strategy to build your customer base, all that work could be for nothing. Your strengths lie in restaurant management, not necessarily restaurant marketing, so we’ve pulled together four tips to up your marketing skills for 2020. Prioritize Local SEO.

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Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

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Modern Restaurant Management

JANUARY 22, 2021

“This new model will allow our franchisees to go-to-market quicker than ever before, while reducing the overall development and operational costs,” said Jim Stevens, president of Golden Chick. INAA will develop 10 restaurants in the Dallas-Fort Worth market, with the first location scheduled to open this year.

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Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

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Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

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Modern Restaurant Management

JUNE 30, 2021

There is no doubt that 2020 was a transformative year for the restaurant industry. Mobile-Based Loyalty Programs. It is no surprise that the rollout of loyalty programs is all around us, with companies like McDonald’s, Burger King and Taco Bell all providing this offering to their customers.

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7 Shifts

OCTOBER 15, 2020

Never before has our local market experienced such a massive disruption to the restaurant industry as we are experiencing with the Coronavirus pandemic. The program ultimately supported 95 restaurants and 1,000 workers in the industry. Anyone can anonymously call or text in tips about restaurant violations to Cuomo’s state task force.

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Focus POS

DECEMBER 19, 2019

Considering an upgrade in 2020? 81% of consumers use a restaurant website to order food online, and 70% of website traffic will be off-premises by 2020, according to the National Restaurant Association. If you haven’t already made the leap, you absolutely must implement online ordering in 2020. Loyalty and Marketing Tools.

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Modern Restaurant Management

JANUARY 13, 2020

Now that the new year is here, it’s the perfect time for restaurant operators to review their 2019 performance and identify areas that can be improved in 2020. Specifically, restaurant operators will want to look at data insights from their POS system, customer transactions, and payroll to identify 2020 goals.

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Modern Restaurant Management

DECEMBER 9, 2020

years , including by 12% in Q2 2020, when every other economic indicator was contracting. Last month, Pret A Manger became the latest restaurant chain to join the subscription economy, launching the YourPret Barista program that offers members up to five drinks per day in exchange for a monthly fee. Customer Connections.

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Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

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RGU

FEBRUARY 11, 2020

José Cil, chief executive at Tim’s parent company Restaurant Brands International, said the Tims Rewards program was partially to blame after it ballooned to 7.5 “We’ve attracted far more guests to our loyalty program far more quickly than we had planned,” Cil told investors on a conference call on Monday. .

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RGU

FEBRUARY 11, 2020

José Cil, chief executive at Tim’s parent company Restaurant Brands International, said the Tims Rewards program was partially to blame after it ballooned to 7.5 “We’ve attracted far more guests to our loyalty program far more quickly than we had planned,” Cil told investors on a conference call on Monday. .

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Modern Restaurant Management

OCTOBER 13, 2022

Put Loyalty Rewards Into Customers’ Hands with a Branded Mobile App. Another way to increase the value of customers’ dining experience and increase return visits is to provide loyalty rewards with a custom, restaurant-branded mobile application. Consider Expanding Delivery Options in Your Market.

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Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. New York businesses saw a decline beginning as early as March 9, 2020 and now show a 63 percent YOY decline. Emotional Connection and Loyalty.

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Modern Restaurant Management

NOVEMBER 7, 2022

Since April 2020, we have tracked changes in consumer behavior and sentiment in our quarterly surveys to understand better what customers want and need. We recommend incorporating the following strategies in your 2023 planning: Schedule regular value messaging into your 2023 marketing calendar. Take advantage of loyalty programs.

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Modern Restaurant Management

DECEMBER 30, 2021

Reviewing the market landscape is a great way to get ahead of the competition. We’ve seen it throughout 2020 and 2021, and now 2022 is seeing a new version of the same. QR codes, the first of the restaurant-saving technology of 2020, paved the way for newer and better tech discoveries throughout the past two years.

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Modern Restaurant Management

JULY 23, 2021

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. In 2020, Starbucks reported that nearly a quarter of all its orders in the U.S. In 2020, Starbucks reported that nearly a quarter of all its orders in the U.S. Restaurants must make loyalty programs accessible and convenient.

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Modern Restaurant Management

DECEMBER 5, 2022

Many restaurant owners and managers immediately invested in multiple technology solutions to stay afloat in 2020, with contactless order and payment solutions being the most important. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual.

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Modern Restaurant Management

FEBRUARY 3, 2022

“While our findings reveal just how much has changed since our 2020 report, they also show how resilient FSRs have been throughout these extraordinary times. Loyalty : Loyalty programs also saw a major uptick during the pandemic, with two in five operators implementing their loyalty programs in the last one to two years.

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Modern Restaurant Management

OCTOBER 1, 2020

Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Curbside and pick up orders are, without nearly the 2020 fanfare of delivery, among the most significant segments of the restaurant experience today.

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Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. Now brands are trying to balance speed to market and operational readiness.

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7 Shifts

NOVEMBER 3, 2021

million in 2020 alone. Some programs are designed to intercept the data flowing to and from a POS system, as was that case with a breach at Wendy's locations. The report also noted the use of keyloggers, which are programs designed to capture the keys struck on a keyboard. The cost of restaurant cybersecurity.

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Modern Restaurant Management

OCTOBER 4, 2021

The only sustainable way to address the pain points is to rebalance digital and staffing resources by utilizing mobile strategies to alleviate stress in customer facing interactions while complementing those processes that are labor intensive,” said Judy Chan, Bluedot’s Chief Marketing Officer. Brand Engagement. Fast Casual.

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Chowly

FEBRUARY 23, 2024

The restaurant industry’s optimism rests on customer loyalty, with 9 in 10 consumers considering dining out an essential lifestyle choice. Sales and Economic Forecast Independent restaurants bore the brunt of the pandemic, with approximately 10% closing in 2020 compared to 2.5% Learn about Digital Marketing that's done-for-you.

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Restaurant365

NOVEMBER 19, 2019

Here are the top 10 operational challenges restauranteurs should expect in 2020: 1. With nearly half of the United States imposing higher minimum wages starting in 2020, restaurants also need to focus on optimizing labor costs (especially as a percentage of sales). Maintaining online reviews and social media marketing.

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Modern Restaurant Management

JULY 6, 2022

Restaurant traffic, while recovering and up nine percent in 2021 compared to 2020, is still 4 percent below pre-pandemic levels, with smaller chains and independent restaurants down by nine percent, according to a study by The NPD Group. The Value of a Good Deal and Incentive Marketing.

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Modern Restaurant Management

SEPTEMBER 15, 2021

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. . It is performing strongly vs both 2020 (+31 percent) and 2019 (+35 percent).

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Modern Restaurant Management

JANUARY 12, 2022

Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Sales velocity is now +4 percent vs January 4, 2020. Kicking orders to the curb.

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