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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

." That's what Jason Cortellesso, Partner & Creative Director at Sport & Leisure , told Modern Restaurant Management (MRM) magazine when discussing the merch program at his latest estabilshment in East Greenwich, Rhode Island that is seeing people to line up before they open on drop days to get their hands on the items.

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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

Newer wine glasses sport sheer rims that allow the wine to roll seamlessly on the palate, enhancing its body and flavor. Seasonal and specialty cocktail glasses that make signature drinks stand out. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.

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Ready To Sell? Maybe You Should Be

Modern Restaurant Management

In 2018, I opened a self-serve tap house and sports bar called Auggie’s Draft Room. Sure, we all keep our excitement levels high when we first open, but over time, seasonality, employee issues, and the realization that weekends and evenings will never be yours start to chip away at that excitement. Let’s get started.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. Expect 2025 to see a renewed fight for the survival and growth of local markets, driven by both consumers and restaurateurs who value authenticity, sustainability, and the vital social role these markets play.

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17 Restaurant Promotion Ideas To Boost Orders And Customer Loyalty

ChowNow

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Most importantly, know your audience.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu.

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Social Media for Restaurants: 20 Effective Strategies To Boost Your Social Presence Online

7 Shifts

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.