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‘Broad, One-Size-Fits-All Messaging Has Been Replaced by Tailored Campaigns that Resonate with Specific Audiences’

Modern Restaurant Management

Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Can customers find you? Can they view your menu online?

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86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

Building an unforgettable restaurant brand requires consistent, strategic messaging that captivates and connects with guests. The Charlotte-based hospitality branding agency has a wealth of experience developing comprehensive hospitality concepts. A strong restaurant brand goes beyond a logo.

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Five Tips to Minimize Super-Sized Labor Costs

Modern Restaurant Management

Restaurants are feeling the bite of high labor costs, thanks to increased minimum wages, staff shortages, and high employee turnover that is outpacing other industries. The restaurant industry has the highest employee turnover rates, with an average of 6.1 percent compared to other industries’ rate of 4.9

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Liquor Licensing 101 for Restaurants in Recovery

Modern Restaurant Management

As restaurants hire new employees, they are finding it more difficult to come across experienced workers who can also train other team members. Here I will walk through actionable tips to help you train employees and understand the basics of liquor licensing as your restaurant bounces back: Renewing Your Liquor License.

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

A visit to a restaurant almost always means a sale. Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. That’s why driving people into your physical locations is so valuable.

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As Electricity Demand Climbs, Restaurants Should Focus on Efficiency 

Modern Restaurant Management

Earlier this year, the International Energy Agency (IEA) released its forecast for global energy use through 2026 , including, for the first time, projections for power consumption related to AI, data centers and cryptocurrency. Understanding your restaurant's energy strengths and weaknesses is invaluable.

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