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Marketingagency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”
As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Can customers find you? Can they view your menu online?
Building an unforgettable restaurant brand requires consistent, strategic messaging that captivates and connects with guests. The Charlotte-based hospitality branding agency has a wealth of experience developing comprehensive hospitality concepts. A strong restaurant brand goes beyond a logo.
Restaurants are feeling the bite of high labor costs, thanks to increased minimum wages, staff shortages, and high employee turnover that is outpacing other industries. The restaurant industry has the highest employee turnover rates, with an average of 6.1 percent compared to other industries’ rate of 4.9
As restaurants hire new employees, they are finding it more difficult to come across experienced workers who can also train other team members. Here I will walk through actionable tips to help you train employees and understand the basics of liquor licensing as your restaurant bounces back: Renewing Your Liquor License.
A visit to a restaurant almost always means a sale. Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. That’s why driving people into your physical locations is so valuable.
Earlier this year, the International Energy Agency (IEA) released its forecast for global energy use through 2026 , including, for the first time, projections for power consumption related to AI, data centers and cryptocurrency. Understanding your restaurant's energy strengths and weaknesses is invaluable.
As we hunker down for a long winter and uncertain spring – whether you are Team Keep Going or Team Hibernation — now is the perfect time to focus on a plan to ensure that your restaurant not only survives, but thrives, in 2021. Put a plan in place now and you’ll be ready to execute the minute you’re back in the game.
This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.
In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. experience already).
In February of 2020, the restaurant industry was on a long, slow march toward digital sales growth. Restaurant brands, from the largest Quick Service Restaurants (QSRs) to the smallest neighborhood fine dining experiences, were caught in varying degrees of flat footedness. Something happened along the way, though.
The restaurant sector has been especially hard hit by fallout from the COVID-19 (novel coronavirus) pandemic. million Americans according to the National Restaurant Association. It’s likely no restaurant owner or manager has experienced a situation of this magnitude in their lifetime. Step Up Cleaning and Sanitation.
In the last few months, many restaurants and foodservice brands have had to reevaluate branding and marketing strategies. Restaurants especially need to be cognizant of their font and color choices, from the actual logo to the website to the menus. Fonts, in a sense, give restaurants a defined, recognizable personality.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
As the focus is now pivoting to reopen the economy, a number of resources are being provided to help restaurants learn about best practices. The National Restaurant Association released new guidance for operation reopening which provides a basic summary of recommended practices that can be used to help mitigate exposure to the COVID-19 virus.
With dining rooms having been shut down for the majority of 2020, the only option for people to visit their favorite restaurants has been through takeout or delivery. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19. The Power of Social Media for Restaurants.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
The team at Manifesto Market wanted to do something to support Ukrainian refugees by providing job opportunities. They began an initiative to support the opening of a restaurant by a Ukrainian chef or entrepreneur and offered space in Manifesto And?l l for the first Ukrainian restaurant, which opened in three months time.
Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking. For example, let’s imagine an online reviewer who exclusively reviews low-priced fast food restaurants. Find Bloggers in Your Niche. Micro vs. Macro Influencers.
Restaurants hoping to make a positive impact on the climate face an enduring challenge: selling their ambitious goals to diners simply looking to have a good time This story was produced in partnership with Civil Eats. Climate change has marked effects on the restaurant industry. The environmental mission can come later.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. 'Safety' is what I believe to be most important now to help assure patrons to revisit their favorite restaurants. . 'Safety'
For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. The result: PMG found was a 40 percent increase in incremental store visits and 48 percent lift in incremental sales.
By Tracie Johnson, Contributor The restaurant industry thrives on flavor, atmosphere, and emotion, but none of this matters if no one knows you exist. In a sea of restaurants fighting for attention, raising awareness is not only vital but also rather helpful.
Restaurant brands around the world are finding that their audience is craving something more than pretty pictures of delectable dishes, but rather a need for community and discussion. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.
Operating a restaurant is not easy. However, neglecting these obligations can not only put your restaurant in jeopardy, but expose you to personal liability for certain unpaid taxes. However, neglecting these obligations can not only put your restaurant in jeopardy, but expose you to personal liability for certain unpaid taxes.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features Grubhub's State of the Plate 2020 trend report, the fragility of "open," di g ital resilience and brand intimacy. See the latest sales and traffic results here: Sales Improve but Restaurants Should Brace Themselves for Challenges Ahead.
By 2030, the International Energy Agency projects there will be 130 million EVs on American roads. What does this have to do with restaurants? All those cars will require millions of plugs and there are approximately just 100,000 in current use meaning an opportunity for restaurant owners interested in hosting charging stations.
Nair, a partner at Ervin Cohen & Jessup LLP compiles recent legal news affecting the restaurant, food and beverage and hospitality industries for Modern Restaurant Management (MRM) magazine. Under the ruling, California restaurants may still not serve foie gras to California consumers. Litigation.
Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What lessons can be learned from the recent Chipotle portion size controversy?
New restaurant and food businesses are opening at pre-pandemic levels, with the number of new openings increasingly more in line with 2018 and 2019 volumes, according to third quarter data for the Yelp Economic Average (YEA) report. There were only 100 fewer new restaurant openings in September of this year, compared to September 2019.
Focused on the retail, services and restaurant industries, the SpotOn ecosystem offers powerful technology to small- and medium-sized businesses (SMBs) at a price they can afford. These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're SpotOn Executive Team.
With the laundry list of everything bar and restaurant owners need to handle on a daily basis, proper insurance coverage should be top priority. With the guidance of a skilled agent that is well educated in the hospitality industry, bar and restaurant owners should be able to let the experts lead the way.
Sitting in Vezir Han , in the shadow of Istanbuls Fatih Mosque, the maitre d begins to list the types on offer at the Syrian restaurant. The Aleppo native has been working at the restaurant for 11 years, with another 40 years of experience before that back in Syria. Refugee Agency. Aziz Habesh knows his way around kibbeh.
And how are other restaurants and industry insiders responding to this growing health concern? Manifesto Market Founder and CEO Martin Barry advises: “Stay calm, be responsible. Monitoring the situation and governmental agency messages very closely. Eat healthier.” We ensure food safety.
By Toby Patrick, Contributor Otley, a market town in West Yorkshire, is home to 24 pubs despite a population of around 15,000 people. 5 Social Media Marketing Tips for New Bars and Restaurants Be Consistent The first thing you need to do as a new bar or restaurant is to ensure you’re posting regularly on social media.
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. Whatever plans and forecasts you had for your restaurant are yesterday’s bread now. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too.
Famous Dave's is one restaurant brand that evokes salivation satisfaction. Recently celebrating its 25th anniversary, the Minneapolis-based restaurant franchise was founded on Dave Anderson's passion for BBQ. Modern Restaurant Management (MRM) magazine quizzed Anderson and Sr.
DoorDash launched #OpenForDelivery, an initiative aimed to let consumers know that restaurants are open, that delivery is safe, and that restaurants need patronage more than ever to weather COVID-19. The site highlights an appreciation for restaurant communities and provides helpful programming for customers.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. Using LPR, restaurant staff can link an order to a customer's car and use it as an identification to deliver their order once ready.
According to data revealed in SeeLevel HX's 2020 QSR Drive-Thru Study , there's been a shake-up among restaurants with the fastest total time, which consists of both service times and wait times with KFC taking the lead followed by Taco Bell, Hardee’s, Carl’s Jr., and Burger King. seconds slower than last year. .
Marshall Weinstein, founder of SET Artist Management , an event booking and talent agency that works with restaurants , bars, and private events all over the country, says the first step of curating a restaurant or bars playlist is identifying the groups or in this case, your homes vibe. Dont be afraid to get silly.
Direct Mail Marketing has been around just about as long as mailbox service to homes has been. That doesn’t mean, of course, that you need to use it to get the word out about your restaurant. In 1905, Buckley-Dement and Company became the first direct mail agency, founded in Chicago. Boy, do I realize that.
In this edition of MRM News Bites, we feature the Takeout For Good Effort on June 2 and a host of products designed to help restaurants keep guests and staff safer as they reopen. GroupRaise is inviting restaurants across the country to join their Takeout For Good initiative happening on June 2. Takeout For Good.
It's important to have a restaurant public relations (PR) strategy in place. PR for restaurants won’t just help give your brand name a more positive ring. It will also boost your restaurant's presence. Here are five PR tips you can follow to ensure your restaurant’s success. The ultimate result?
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