Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers
ChowNow
MARCH 27, 2025
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
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