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‘Broad, One-Size-Fits-All Messaging Has Been Replaced by Tailored Campaigns that Resonate with Specific Audiences’

Modern Restaurant Management

Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508
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86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

The Charlotte-based hospitality branding agency has a wealth of experience developing comprehensive hospitality concepts. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan.

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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more. Insights are the seasoning.

Marketing 523
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Outside the Four Walls: A Sudden Shift in Behavior

Modern Restaurant Management

In February of 2020, the restaurant industry was on a long, slow march toward digital sales growth. As a percentage of overall sales, digital averaged around five percen t. A technical, operational, and marketing transformation needed to happen, and it couldn’t happen fast enough. In March of 2020, the world changed.

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Would You Fly Around the World for Your Favorite Food Creator?

EATER

Yawk Creative Agency Food content creators have amassed devoted followings through the internet, products, and books. Supporters quickly snapped up the dozen spots to join Doiron on visits to markets, farms, and archaeological sites, with most of each day structured around a group venture. Lets say 40s and up.

Food 236
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Four Ways to Effectively Market Your Restaurant in 2021

Modern Restaurant Management

Pre-pandemic, it’s likely that a good portion of your marketing efforts were focused on communicating with guests on site. That — combined with intermittent website updates, social posts, and being actively involved in your communities in the kind of way COVID upended — was enough marketing for many restaurants.

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