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Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features rewriting the rules of seasonal marketing, snack wrap traffic driver, GLP-1 use impact on F&B, and restaurant marketing challenges. More than half of those coping with food cost inflation this year are seeing a 1 percent to 5 percent increase.
Pick your event idea by looking at your: Venue size and layout Customer demographic Available resources Time of year (season) Community Write out each of these factors, and a picture will emerge of which restaurant event idea will best fit your location. Are your regulars ordering the same drink and entree every time they come in?
How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second. Let’s say you run a neighborhood pizza shop.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The question now becomes – how to make sense of that data and use it to elevate the dining experience. Data, Data, Data.
The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. For shifting consumer preferences, 34 percent expect more takeout and delivery in 2025, 28 percent expect greater demand for healthier options, and 24 percent expect less frequent dine-in visits.
The menu covers a wide range of barbecue staples, and the portions are generous for the price. This spot doesn’t have a large dining space, but many customers return for takeout or to grab a seat outside. The kitchen slow-cooks the meat over wood fire and keeps the seasoning minimal to highlight the natural flavor.
It’s also where many customers go to check your hours or browse your menu, so it’s worth maintaining, even if you don’t post often. This guide answers those questions, breaking down social media marketing for restaurants into clear, practical steps. Here’s what makes it so effective. TikTok: It’s all about personality over polish.
Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Share New Menus or Events Announce new menu items or special events via visually appealing emails.
They can handle menu questions, help customers place an order or make a reservation, and they can even make personalized menu suggestions. This can be especially powerful when launching a new or seasonalmenu, offering promotions, and even hosting events. If not, its a definite must-have. Are you one of these?
Did you know a poorly managed menu could cost you thousands in wasted food and lost profits each month? Menu management touches all core aspects of running a restaurant. You need to manage everything from costs and inventory to menu design to get this balance right. Poor menu management is a recipe for disaster.
Turn Pricing into a Growth Strategy : A smarter approach to menu pricing can boost revenue and profitability without compromising guest experience. This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features Yelp's Top Places to Eat in the U.S., Independent operators feel the squeeze the most.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of Drinksgiving and Thanksgiving trends, FSR challenges, and "out-of-the-box" dining habits. AI usage has also skyrocketed, primarily in the back-of-house.
If you're standing in line waiting to order the special of the night, the seasonal Panzanella Salad, you don't want to hear “86 the special”. At some point when you were dining in a restaurant, you may have heard the BOH staff shout “86” and the name of a menu item to the waiters. How to stop 86ing menu items.
Create a Prix Fixe Menu. A prix fixe menu features a fixed multi-course meal that is served to all customers on a specific night, often for holidays like Christmas and Valentine’s Day. Prix fixe menus can help increase sales and lighten the load on your kitchen staff. A prix fixe menu also gives off an air of elegance.
This instability will push operators to trim costs by shortening menus and investing in labor-saving technology to free up cash for wage increases. This instability will push operators to trim costs by shortening menus and investing in labor-saving technology to free up cash for wage increases. Simplified Menus.
But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Make it easy to find important things like your menu, location, phone number and hours of operation.
This is especially true if you wish to boost awareness about your restaurant, attracting new dine-ins, or enticing customers to keep coming back. Highlight Your Menu. Most customers want to look at the menu before heading to a specific restaurant to eat. With this in mind, you can highlight your menu items through a video.
So, here you are – a young first year cook or maybe a freshman culinary student; a seasoned line or banquet cook, or maybe even a newly appointed sous chef in a property. So, here you are – a young first year cook or maybe a freshman culinary student; a seasoned line or banquet cook, or maybe even a newly appointed sous chef in a property.
With indoor dining still not an option in much of the country, hotel restaurants are using empty rooms as private dining suites There are few restaurants Hector Tamez frequents more than Uni , the izakaya located in Boston’s boutique Eliot Hotel. Why not briefly fill rooms by offering an exclusive evening of private pandemic dining?
In this edition of MRM News Bites, we feature a lot of tech news, a celebrity-owned virtual dining concept, and the annual Neighborhood to Nation Restaurant Recipe Contest. in-restaurant dining and online ordering for pickup or delivery), which can be leveraged to drive highly customized campaigns using a built-in marketing solution.
A Return to Normal The National Restaurant Association released its 2023 State of the Restaurant Industry report, which examines key factors impacting the industry including the current state of the economy, operations, workforce, and food and menu trends to forecast sales and market trends for the year ahead. million by the end of 2023.
In this edition of MRM News Bites, we feature a webinar that looks into the future of restaurants, face pay, delivery robots, drone delivery and a new venture for MRM. The Main Course. "We always viewed a podcast as a natural extension of the MRM brand," said Executive Editor Barbara Castiglia. "When Creating a Face-Pay Network.
Located in Salina, Kansas, this prototype marks a new chapter for the brand’s design evolution as this option is its first model without a dining room, hosting a double drive-thru and a walk-up ordering station. MRM Franchise Feed features the latest news in the restaurant and MUFSO franchising landscape. Happy Birthday, TCBY.
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Virtual Barbecue Pit. All locations will serve guests via delivery through a virtual kitchen facility. ” Dickey’s is now offering a franchise discount for existing Owners Operators. .
For excellent food to go along with the stunning beaches, center your dining in and around Phuket Town, perhaps Thailand’s most underrated food destination, with a few excursions for standout meals elsewhere on the island. Most visitors beeline for resorts and hotels that ring the coastline, which do deliver the goods for beachgoers.
Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth. Family dining was another segment that was hit hard, which includes many buffet-based concepts. Same-store sales for restaurants dropped by 28.3 percent in March. Same-store traffic fell by 29.2 percent during March.
The new restaurants — as well as upgrades to existing locations — will adapt the company’s new, modern, and inviting “Fresh Forward” design and meet the needs of today’s consumer with comfortable guest indoor dining spaces as well as numerous delivery and order ahead options, with a strong digital first strategy.
US Foods Holding Corp.entered into a definitive agreement to acquire Smart Foodservice Warehouse Stores from funds managed by affiliates of Apollo Global Management, Inc. US Foods to Acquire Smart Foodservice. NYSE: APO) (the “Apollo Funds”) for $970 million in cash. Smart Foodservice had 2019 revenues of approximately $1.1
You were just given a generic list of suggestions for dining options, straddling a line between ludicrously expensive and horribly grim.”. The patio at the Royal Champagne Hotel & Spa. There was always a gift shop with ice buckets and t-shirts for sale.
October has arrived, the leaves are falling, and spooky season has officially begun. With over 20% of restaurant staff reporting that Halloween is the busiest holiday at their restaurant, you shouldn’t shrug off the spooky season. Halloween Specials and Menu Ideas for Restaurants and Bars ?????
Fine and Family Dining Hurt by Holiday Shift. The best performing segments during November were those whose sales are the most negatively affected by Thanksgiving: fast casual, upscale casual and casual dining. This was largely due to a favorable shift in the Thanksgiving holiday. Same-store sales growth was 1.6 percentage points.”
Whether it’s a seasonal chiffon sheet cake or ice cream infused with hoja santa or black garlic, it’s never been a more joyful and exciting time to order dessert. Whether it’s a seasonal chiffon sheet cake or ice cream infused with hoja santa or black garlic, it’s never been a more joyful and exciting time to order dessert.
The main takeaway: It’s led to higher prices and lower foot traffic at many of the state’s dining establishments. “Our data indicates that QSR burger chains have generally been the hardest hit by the California increase in minimum wage and subsequent increase in menu prices,” writes Hottovy. .
We think CPK’s creative California vibe and innovative menu will resonate with Albertans and offer something completely new in the market.” We look forward to a successful partnership with the Shariffs and to welcoming our Canadian guests to dine with us in Edmonton in the coming months.” CPK Heads North.
In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. California Pizza Kitchen (CPK), is relaunching its popular Thank You Card promotion that rewards every guest with prizes just for dining at the restaurant. The signature cocktail also comes in a spicy version, upon request.
We spoke to Ali Mochizuki, Emily Plotkin, Shadeh Tabatabai, and Larissa Lynn—all seasoned ChowNow Restaurant Success Managers— to hear their lessons from the pandemic and advice for restaurants. Menu items to collect donations or extra tips for staff have been very common. What was your advice for restaurants early on in this crisis?
The importance of social media on customers’ dining habits has only grown since sites like Facebook took off. The focus on photos and videos makes it easy to highlight your menu’s visual appeal, plus Instagram makes it easy to connect with diners. Consider creating a consistent visual style. Engage with your audience.
The hotel sent a personalized offer to book again based on previous dining and stay history: More than 1 in 5 (23 percent). This edition of MRM News Bites SevenRooms, Miso Robotics , PARTech, Delaware North, Illes Foods, Tablelist and Discotech and US Foods. What’s Important to Travelers. ” Building Loyalty.
The evolution, financial viability & marketability of plant based menu options. Menu shapers will become seriously experimental with the flexitarian crowd in 2020. Food, hospitality and the customer experience will continue to rely upon execution of excellence and the hot pursuit in the very definition of it.
Creating recipes and setting your initial menu pricing is Restaurant 101. If you’re using a manual system or some combination of manual and computer-based management, time constraints may mean you can only track a shortlist of key ingredients or menu items: your biggest sellers, the most margin-sensitive or both.
"The five existing cafes we have in Colorado have quickly become fan favorites, and the active communities here have continued to gravitate towards our better-for-you menu items. Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment.
And when it comes to the festival season, you can’t afford to be complacent. To help you make the most of the festive season, here we are sharing easy yet unique Raksha Bandhan marketing ideas for restaurants – 1. Keep your festive menu simple yet special – Don’t complicate, it may cost you more.
Will Guidara, one of the owners of Eleven Madison Avenue in New York, has been quoted as saying that it’s “compassion and passion [that] gives a fantastic dining experience.” Cutting back on the menu – e.g. poached eggs only, no fried items. Great Service in an Era of Labour Costs & Technology. Image via Open Table).
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