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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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MRM Research Roundup: Midyear Report Card, Cowboy Carter Boost, and the Evolving Pumpkin Craze

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features rewriting the rules of seasonal marketing, snack wrap traffic driver, GLP-1 use impact on F&B, and restaurant marketing challenges. More than half of those coping with food cost inflation this year are seeing a 1 percent to 5 percent increase.

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The 11 Best Restaurant Event Ideas That Actually Bring In New Customers And Keep Regulars Excited

ChowNow

Pick your event idea by looking at your: Venue size and layout Customer demographic Available resources Time of year (season) Community Write out each of these factors, and a picture will emerge of which restaurant event idea will best fit your location. Are your regulars ordering the same drink and entree every time they come in?

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How to Calculate and Increase Customer Lifetime Value at Your Restaurant

ChowNow

How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second. Let’s say you run a neighborhood pizza shop.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

So much data is generated at every point within a restaurant, whether fast casual or fine dining. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The question now becomes – how to make sense of that data and use it to elevate the dining experience. Data, Data, Data.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. For shifting consumer preferences, 34 percent expect more takeout and delivery in 2025, 28 percent expect greater demand for healthier options, and 24 percent expect less frequent dine-in visits.

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The Top 30 BBQ Spots in California Ranked

Restaurant Clicks

The menu covers a wide range of barbecue staples, and the portions are generous for the price. This spot doesn’t have a large dining space, but many customers return for takeout or to grab a seat outside. The kitchen slow-cooks the meat over wood fire and keeps the seasoning minimal to highlight the natural flavor.