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Beyond just ensuring consumer health and safety , restaurants now reopening to the public need to create new marketing, entertainment and advertising strategies for incoming customers—especially now that live music could be unsafe, and just playing songs on a speaker might not be enough. Engage Consumers Even After They Leave.
Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. In this guide, we're covering everything you need to know about owning a bar to prepare as well as you can for the big opening day. How Do I Run a Profitable Bar?
As a result, experiential marketing continues to gain traction, with 71 percent of 13- to 39-year-olds seeking immersive brand activations that offer real-world engagement. Technology plays a key role in this, as smartphones serve as an endless stream of information, entertainment and social connection.
The technology has caught up to the industry’s needs, consumers know what to expect and how best to use it, and QR codes are again a ubiquitous presence around restaurants, bars and hospitality settings. But just because you see them doesn’t mean they’re being leveraged to their full capabilities.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” Move over “swicy.”
is a modern Japanese restaurant offering an authentic kaiseki tasting experience, as well as a seasonal cocktail bar with Japanese-inspired plates, and a members-only Japanese whiskey lounge. Members can entertain guests in an intimate setting and have preferred access to special tastings and other events.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.
Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?
Whether it’s providing in-store entertainment, activating social media promotions or implementing QR-code menu options, the digital initiative among restaurateurs is clearly present, but it’s not enough. In the digital age, restaurants must put some focus on digital media, too.
Creating a great ambiance in your sports bar or restaurant is a good way to attract new customers. People who regularly go to sports bars and restaurants want the best technology available to watch the big game. Bar owners want customers to understand the theme of the space when they first walk in.
Many restaurant and bar owners are leveraging this additional speed and capacity to add or upgrade TV or entertainment streaming services. With economic uncertainty persisting among Latino SMBs, restaurant and bar owners are seeking any competitive edge in the marketplace, including enhancing on-premise entertainment offerings.
December belongs to the at-home entertainers. Lille Allen From casual kickbacks to formal family dinners, heres a playlist sure to please any crowd December belongs to the at-home entertainers. May your gatherings be merry and bright. Choose a solid theme. And some of its really good for Christmas music. Dont be afraid to get silly.
Virtual events allow people to feel connected and to enjoy themselves, despite the fact that they can’t do so in a restaurant, bar, or other venues. Here are a few tips your restaurant can use to take advantage of the virtual event trend: Live Entertainment. Does your venue host live entertainment such as bands, DJs, or comedy?
Running a bar is a lucrative business, proven by the fact that this industry is estimated to be valued at a whopping $36 billion in 2024. While this could be a rewarding venture, opening a bar is not exactly the same as opening a food business. How profitable is a bar?
ESOMAR-certified market intelligence and research firm, Future Market Insights , states that technological advancements in robotics has led the food manufacturers to reconsider their orthodox human-based manufacturing operations and switch to robotics.
Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 billion by 2033, according to The "United States Fast Food and Quick Services Restaurants Market Size and Share Analysis – Growth Trends and Forecast Report 2025-2033" from ResearchAndMarkets.com.
Focus on creating extraordinary experiences that raise the bar in your community. Focus on creating extraordinary experiences that raise the bar in your community. We also sent our marketing teams to contact large businesses, hospitals, manufacturing plants, and schools to find out if we could help with food and catering.
Among the reasons restaurants fail (poor location, inadequate marketing, lack of staff and inventory control, uninspired menu, unreasonable pricing), customer theft is rarely on the radar. ” Some restaurateurs consider this the price of doing business – even a form of marketing.
The Future of BarEntertainment is VR Virtual reality is currently one of the most innovative and exciting advancements for the bar and restaurant industry. Virtual reality in bars offers a unique experience that can attract new customers, retain existing ones and differentiate a business from its competitors.
Instead, we are going to take a look at the history of the bar industry. And bars are meant to be fun, so let’s have fun along the way. The term bar itself arises from the actual physical bar slab from which drinks are served within the establishment.
Instead, we are going to take a look at the history of the bar industry. And bars are meant to be fun, so let’s have fun along the way. The term bar itself arises from the actual physical bar slab from which drinks are served within the establishment.
64 percent would leave an overcrowded bar or club. 34 percent would not patronize bars or clubs without food items. Eatertainment venues offer the combined attraction of entertainment and dining, which helps drive revenue. "It's 25 percent would take dates to eatertainment venues.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data. Marketing efficiency and effectiveness.
These spaces blend exceptional food with lively entertainment and an inviting outdoor atmosphere. Today’s social yards are anchored by restaurants and bars that integrate communal spaces into their designs. Union Market in Washington, D.C., Social Yards Social yards are redefining what it means to dine out.
Jesse Sparks Jenn Sit, the executive editor at Clarkson Potter, on what the publisher is looking for A version of this post originally appeared on April 21, 2025, in Eater and Punchs newsletter Pre Shift , a biweekly newsletter for the industry pro that sources first-person accounts from the bar and restaurant world. Its more fragmented now.
With so many amazing new dining and entertainment experiences emerging around the world, it feels good to be a part of that revolution and to bring something unique back to San Diego.” Hunter aims to set the bar for floating day clubs at a time when business and trend forecasters have projected strong potential within the new category.
ViewHouse, an eatery, bar and rooftop in Colorado opened for in-store dining at all four of their locations on May 27 with a new ‘Open with Care’ campaign: a new care plan to make it safer for guests and employees in response to COVID-19.
These innovations in menu offerings seem almost common sense now in a market flooded with third-party delivery services, but it would be a shame to see these unique convenience offerings disappear.
Happy hours can be a great way to increase foot traffic and boost sales for restaurant and bars. Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Another great way is to add some entertainment that can be anything from live music to trivia night.
Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot traffic, and launched Showcase Ads, a new video-centric format that allows national marketers to feature in-season promotions and to tell their brand story more effectively. Carl Mittleman.
Restaurants are struggling to find people in a tight market. Mass shootings in restaurants and entertainment venues are happening with increasing frequency. Consumption of alcohol in restaurants and bars can precipitate arguments that get out of hand. Exhaustion from overwork.
People will understand, so let’s just keep charging more and more until we cross that line of “what the market will bear”. How do we continue to market wines at $20 a glass or cocktails in the same price category? So here is the line in the sand – WHERE IS THE VALUE?
Casual Dining Preferences Market Force Information unveiled a survey on casual dining preferences across the United States highlighting shifting trends influenced by economic factors and evolving consumer tastes. One in 10 people currently work in foodservice, making it the nation’s second-largest private employer.
By Sergey Solonenko, Contributor Creating an actionable inbound marketing strategy is never easy. Despite having the best modern tools at your disposal, it's still hard to create a converting marketing funnel and increase brand awareness in an ideal customer. Content is especially important for bars and similar service establishments.
The Lost Whale is a local bar in Milwaukee and, with the current guidelines, you might think that they’d plan to shutter their doors. Camp Bar Tosa, Cranky’s and Central Standard pooled their resources to create a combo package for their customers with something from each of their respective shops.
Ike’s Love & Sandwiches made a strategic investment in Los Angeles phenomenon Bangin’ Buns with plans to expand the young concept across Southern California and bring the brand to new markets. “Both Ike’s and Bangin Buns have unique flavorful products unlike anything available in the market today.”
The sports bar is equipped with several TVs for sports viewing, garage style doors, an outdoor patio with fire pits, and locally brewed craft beer and cocktails. music, sports, and other audio/video (AV) entertainment) on the fly. music, sports, and other audio/video (AV) entertainment) on the fly. The Challenge. ”
Now, we’re confident we have the right, deeply experienced partner in Samira Shariff to spearhead our entry into the market.” We think CPK’s creative California vibe and innovative menu will resonate with Albertans and offer something completely new in the market.” “Every time we’ve visited the U.S.
Top Marketer : Dan Farrell, Multi-units in MI. This expansion is part of the brand's established presence in the market and increases its off-premise capabilities. bar, such as fresh blueberries and strawberries; fruit compotes; chocolate chips and sprinkles; caramel sauce and more. Egg Combos with choice of breakfast meats.
Barring a dramatic decrease in coronavirus infections, U.S. This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy. Restaurant and bar related concerns. 57 percent of restaurants and bars believe they can stay open for more than six months if conditions continue.
lines of business (Business Dining, Education, Healthcare Hospitality, Leisure, and Sports & Entertainment) beat the kitchen heat in sector championships to earn their spot in the national competition. Sports & Entertainment. Coffee Bars. Fifteen chefs from participating U.S. Over 100 chefs from Aramark’s U.S.
Among the "Big 4" cloud-based restaurant POS systems—Toast, Square, Clover, and SpotOn—SpotOn offers the best combination of market presence and user satisfaction. Deal Redemption and Marketing Campaign Reports: Equipping restaurants with actionable insights to optimize promotions.
bars & restaurants returned to and surpassed pre-pandemic levels of employment. A New Wave of Umami Kimpton bar leaders predict more experimentation with different types of fat washing as a new way to create smooth, creamy and velvety undercurrents in spirits rather than more traditional sweet syrups. million in February 2020.
As workplaces, sports and entertainment venues, schools, colleges and universities, and other places of business begin to resume operations, Aramark developed customized plans to create safe and hygienic dining experiences for everyone the company serves. Alternative service styles for hot bars and salad bars.
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