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THE EVOLUTION OF THE AMERICAN RESTAURANT

Culinary Cues

Culinary School Bonanza – Becoming a Chef is Cool: Not too long ago – cooks learned their trade and aspired to become a chef through in-house apprenticeship and the school of hard knocks. Becoming a chef was a sought-after career, influenced by the sizzle of media and not always based on reality.

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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Far too many times the menu takes a back seat to all other planning that will lead to serious miscalculations along the way. General Motors would never build and equip an auto plant, hire the entire staff, and create a marketing strategy until the car they intend to build is designed, prototyped, and presented to various focus groups first.

Menu 391
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From Consumption to Connection: Restaurant Promotion Trends for 2024

Modern Restaurant Management

A social media presentation is crucial. ” Although the concept seemssimple, the way you present it matters. Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. At the beginning of the year, we like talking about trends.

2024 208
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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 418
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An Eater’s Guide to Phuket, Thailand’s Island Hotspot

EATER

Perched in the southwest corner of Thailand along the Andaman Sea, the island has long had close links with the Straits Settlements, British colonies that included Singapore, Melaka, and Penang, the latter two in present-day Malaysia. The hitch is that the most popular tourist areas generally lag behind in terms of food.

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How I Got My Job: Making Internet-Famous Food-Inspired Candles

EATER

The former influencer always knew she’d step away from full-time social media one day and ultimately decided to quit without a plan in 2020, when the idea of leaping into the unknown sounded more exciting than riding her success. I’m heavily influenced by food and beverage when it comes to designing scents. We do everything in-house.

Food 78
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MRM Research Roundup: Top F&B Trends to Watch

Modern Restaurant Management

Restaurant industry insiders offer their insights on F&B trends we can expect to see in 2024. Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. The top items paired with ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and Cheese, and Cold Brew!

2024 189