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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.

Pricing 195
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CHEFS – SIMPLE AT A DIFFERENT LEVEL

Culinary Cues

Wine lists that resemble an encyclopedia of the wine making craft are just the price of admission. The price they pay is a lack of balance in their lives, relentless stress, and always concerns about when their star will lose its shine. Its an incredibly difficult life, one that only a few have been able to master.

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IMMIGRATION AND THE BUSINESS OF FOOD

Culinary Cues

This is not a pro or anti-immigration article but rather a dialogue of questions and a reality check. Putting aside the challenge of bird flu and the work and demands surrounding the care of animals, cost of feed, and process of harvesting and preparing eggs for market even at todays price this works out to around $.50 50 per egg.

Food 446
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KITCHEN LIFE & CAREER

Culinary Cues

Every cook, at least every serious cook, seems to want to work in one of those exceptional fine dining or cutting-edge experimental operations that are depicted in shows like Chefs Table or The Bear. If you are serious about a kitchen career and have the focus to map out the best path, then listen up.

Hotels 372
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7 Strategies To Increase Your Restaurant’s Average Order Volume (AOV)

ChowNow

In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. Heres how it works: Instead of pricing items individually, menus show a combined price that offers a slight discount compared to ordering each item separately. Why do bundles work?

Ordering 349
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ARE INDEPENDENT RESTAURANTS PRICING THEMSELVES OUT OF THE MARKET?

Culinary Cues

Of course, running a restaurant is difficult, wholesale prices of ingredients have risen dramatically since the pandemic, labor costs are out of control, and landlords have no mercy when it comes to establishing lease arrangements. That’s 21 meals for two people over seven days. Do the math. So, what does the independent restaurateur do?

Pricing 415
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OUR GIVING NATURE

Culinary Cues

What is most gratifying is witnessing clean plates coming back from the dining room, satisfied smiles on the faces of guests, and the pride that a cook feels when sliding a finished plate down the pass. This leads to the intent of this article. We put it all on the table when it is felt that the time is right, or situations demand it.

Dine-in 309