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CHEFS – SIMPLE AT A DIFFERENT LEVEL

Culinary Cues

Wine lists that resemble an encyclopedia of the wine making craft are just the price of admission. The price they pay is a lack of balance in their lives, relentless stress, and always concerns about when their star will lose its shine. Leave your customers speechless and your employees beaming with pride.

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ARE INDEPENDENT RESTAURANTS PRICING THEMSELVES OUT OF THE MARKET?

Culinary Cues

From my experience, it is difficult to experience a dinner for two in a moderate full-service, independent restaurant for less than $120 without gratuity. Look at the cost of raw materials required to produce those items and ask a simple question: “Can we afford to sell these items and will people pay the price we need to charge?”

Pricing 415
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THE LINE IN THE SAND WITH RESTAURANT PRICING

Culinary Cues

We deal with highly perishable goods, unpredictable customer behavior, swinging door staffing, and constantly escalating cost of goods. Restaurants get hit from all angles so when there is a chance to push the envelope on pricing – many do. How do we continue to market wines at $20 a glass or cocktails in the same price category?

Pricing 442
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WILL THE RESTAURANT EXPERIENCE BECOME IMPERSONAL

Culinary Cues

This is not the normal amount of angst that has been present for decades fickle customer tastes, rising cost of goods, changing demographics, or escalating rents; there are far deeper concerns that make everyone scratch their heads in wonder. Every restaurant and restaurateur are struggling to figure it out how am I going to make this work?

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THE COMPETITION EFFECT

Culinary Cues

When the choice is degrees of excellence then customers will view the community as a destination for a great meal. [] COMPETITION DRIVES INNOVATION At first, restaurants in a competitive market will do what they can to keep up and follow the lead of those first innovators. This is how neighborhoods or towns become known as food destinations.

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THEY JUST DON’T GET IT

Culinary Cues

Here’s the kicker: It cost each restaurant $900 to participate in the week (I guess to cover town wide promotion expenses) and every restaurant must agree to deep discount pricing for guests. This is who we are, we are in the service business. If you want to help, then become a regular customer yourself.

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KITCHEN RESPECT

Culinary Cues

Changing how we view our concepts, menus, pricing structure, our staff, marketing, and the list goes on has never been more critical. I see it through the eyes of the operator, the chef, the cook, server, and customer – it is a virus that continues to spread and grow exponentially. A lack of respect is a problem.

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