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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. The Brand-Building Benefits of Advertising.

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. Location Based Advertising , which allows you to message your target consumers based on hyper local geography.

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques. A Few Caveats.

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Olive Garden sales surge on delivery and free take-home meals

Restaurant Business

20, 2025 Facebook Twitter LinkedIn Consumers are finding value in casual-dining brands like Olive Garden. The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. of sales in the quarter.

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How Did Brands Score in Super Bowl Advertising? (Podcast)

Modern Restaurant Management

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks about how restaurant-related brands are using national televison advertising to engage with customers. “It was early in the first quarter so good placement. The winner? Krim explained its success.

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C-stores are stealing fast-food tactics. And fast-food customers

Restaurant Business

17, 2025 Facebook Twitter LinkedIn Convenience-store pizza edged out chain pizza in a survey of consumer taste preferences. What’s more, 72% of consumers said they now see convenience stores as a “real alternative” to quick-service restaurants, up from 56% last year and 45% in 2022, Intouch Insight said. By Heather Lalley on Jun.

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Dinner, With a Side of Climate Preaching

EATER

Restaurants hoping to make a positive impact on the climate face an enduring challenge: selling their ambitious goals to diners simply looking to have a good time This story was produced in partnership with Civil Eats. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. without interruptions.