Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

NOVEMBER 24, 2020

It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget. If competitors are easier to find and communicate with, your business could lose customers quickly. Seasonal business owners should be consistently looking for ways to cut costs during slower times.

Cash Management 230

Cash Management Social Media Seasonal Menu SEO 230

Modern Restaurant Management

DECEMBER 21, 2020

All restaurants will need to understand their consumer and know the new customer journey better than ever before. Restaurant brands and independents have leaned heavily on email and social media to communicate with their best customers and guests during the pandemic. Digital advertising will become high priority. Bottom Line.

2021 191

2021 Email Marketing Online Ordering Advertising 191

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Indoor Media

SEPTEMBER 16, 2020

5 Things You Need to Create Your Auto Shop’s Brand Develop Your Core Message Offer a Value Proposition Establish a Voice for Your Brand Create a Logo Tie Your Brand Elements Together with Shopping Cart Advertising Develop Your Core Message What is the purpose of your auto shop? This is more than a good story.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. To read part one, click here. Nick Kenner, Founder & CEO, Just Salad. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews. Take Control.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. Restaurants should advertise what precautions they're taking to keep people safe. Restaurants need to communicate the change in safety measures and share the experience. Yelp Enhanced Listings: Yelp is another highly used tool by the consumer.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Here are three top places to advertise: Online. Today’s consumers are always on their smartphones, tablets, and desktops.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. According to a 2021 report : 55% of consumers have discovered a new brand, product, or service via word-of-mouth in the past year.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

MAY 28, 2020

Research presented last year at Advertising Week New York showed how people who download a QSR brand’s app are more loyal to that brand versus those that do not have it. apps owned and operated by the QSR brands themselves) provide benefits around data collection and direct communications. How to Make Mobile the Focal Point.

Mobile Ordering 181

Mobile Ordering Point of Sale Back of House Download 181

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? According to one study , 92 percent of consumers trust suggestions from people they know more than they trust advertisements. You may have heard the idea that if a restaurant is empty, it’s probably not very good.

Advertising 78

Advertising Email Marketing Social Media Customer Service 78

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

Indoor Media

AUGUST 2, 2021

B2C stands for “business to consumer,” and B2B stands for “business to business.” Likewise, everyday consumers and businesses have different wants and needs. As stated above, B2C means “business to consumer.” E-commerce is precisely what it sounds like: selling goods online.

Marketing 78

Marketing Advertising Consumer Goods Customer Service 78

Modern Restaurant Management

MAY 26, 2023

Doing so breeds the kind of loyalty that can sustain consumer relationships for a lifetime. One easy way to achieve this is for public communications from company executives, or that represent the brand as a whole, to display vulnerability, which fosters relatability and trust. EQ enlightened brands consider more targeted messaging.

Hospitality 100

Hospitality Social Media Customer Service Email Marketing 100

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. It’s important to get their attention during these consumer micro-moments as it increases the chance that you will win the customer.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

DECEMBER 4, 2019

Almost every brick-and-mortar business needs good signage. Most consumers are comfortable with assuming that ‘Golden Chopsticks Palace’ is probably a Chinese restaurant, and that ‘Luigi’s’ is likely to serve Italian food. Effective Use of Images and Typography. What about ‘Jackson’s’?

Consumer Goods 167

Consumer Goods Front of House Design Customer Experience 167

Bingage

APRIL 26, 2023

Engage with your Target Audience Another benefit of social media networks is that it also offers it is the best platform for communicating with potential customers and any other advertising channels, They are so easy to engage in conversations with audiences who are interested to know more and buy your products.

Social Media 98

Social Media Marketing Influencer Advertising 98

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. An email newsletter allows your business to communicate regularly with customers outside of your restaurant's four walls.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Indoor Media

NOVEMBER 1, 2021

Creating a customer persona is a powerful tool for understanding your consumer base. With these customer personas in mind, you are in a good position to start creating a brand persona. An effective marketing campaign starts with good messaging, from shopping cart ads to billboards. So what is a brand persona ?

Customer Service 145

Customer Service Small Business Customer Experience Point of Sale 145

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Maybe it's great food, a good happy hour, or an attractive atmosphere. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance.

Seating 221

Seating Email Marketing Marketing SEO 221

Future Food

FEBRUARY 25, 2020

Good Luck Hot Pot Restaurant Empty due to the effects of the Coronaviris. Image via Good Food). The reality for any F&B operator is that complacency in how you attract and communicate to your target market, and segments within, cannot be taken for granted. food matching with gin/wine/beer) 2.

Sustainability 88

Sustainability Social Media Communication Customer Experience 88

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

DECEMBER 16, 2021

Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.

2022 180

2022 Food Supply Back of House Kitchen Safety 180

Sling

SEPTEMBER 13, 2022

It means saying no to the hundred other good ideas that there are. It also encompasses traits like efficiency, friendliness, organization, and good manners. But it’s precisely this last variable that can mean the difference between a good day and a bad day. When it comes to retail management, a good defense is the best offense.

Retail 144

Retail Management Management Point of Sale 144

Bingage

DECEMBER 5, 2019

93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 84% of consumers trust online recommendations ( inc.com ). 75% of consumers use Facebook to decide a restaurant to eat out ( Social Media Monthly ). If your dishes look good, people start noticing it. What people retain is.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Restaurant Clicks

JANUARY 21, 2020

Being in the restaurant industry means that your brand is constantly being judged by potential consumers. There’s much more that goes into the restaurant experience than good food or cheap prices. Everything from napkins to bathrooms are a part of how the consumer interacts with your business.

Social Media 78

Social Media Merchandise Consumer Goods Advertising 78

Indoor Media

JANUARY 10, 2021

To capture the eyes (and hearts) of your local consumers, you need to stand out with your signage. Establish Your Brand All advertising aside, your restaurant sign is the one thing that will draw customers in before anything else. Here are 5 tips for creating a brilliant restaurant sign. At the very least, a sign should be legible.

Advertising 78

Advertising Coupons Outdoor Customer Experience 78

Modern Restaurant Management

DECEMBER 21, 2020

With restaurant dining rooms closing unexpectedly and inconsistently from market to market, the industry realized the ability to communicate frequently and rapidly to their customers is critical. They are comparing the experience to Amazon, and anything that falls short of that level of ease and experience disappoints consumers.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

Cheetah

NOVEMBER 8, 2021

The plant based consumer trend is skyrocketing. What is plant based, why do consumers suddenly care so much and how can restaurants capitalize on this growing sector – we got you covered with everything you need to know about one of the hottest food trends of 2021-2022. . A consumer that eats fish but not meat.

Menu 78

Menu Food Consumer Goods 2022 78

Modern Restaurant Management

NOVEMBER 15, 2022

Be honest and transparent (but do not advertise it). The alternative is not a good one (losing money and putting your business at risk). Ben Brown : Open communication is vital when change is imminent that may impact guest satisfaction. However, open communication and transparency of costs is an integral first step.

Pricing 196

Pricing Food Supply Seasonal Menu Menu 196

Indoor Media

OCTOBER 28, 2021

While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for helping someone during a difficult time. Everyone wants to be recognized for an act of kindness.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

Modern Restaurant Management

NOVEMBER 20, 2019

You can guess what they are searching for too; social media platforms, communication accounts, leisure and entertainment options (and that includes restaurants!). Unlike television and radio, social media platforms allow you to communicate and engage with your target audience on a more personal level. Leverage Social Media.

Social Media 134

Social Media Mobile Ordering Influencer Online Ordering 134

Sling

JULY 1, 2023

The Small Business Administration is a good place to look, and you should plan to speak with your legal counsel for more guidance. You want everything to be a good fit with the concept you’re going for. 8) Partner with suppliers No matter how good your menu is, you can’t prepare anything without the right ingredients and supplies.

Fine Dining 78

Fine Dining Cash Management Restaurant Law Consumer Goods 78

BNG Point of Sale

SEPTEMBER 8, 2021

For an effective response to consumer demand and convenience to customers, ensure your business is easy to find online. Begin with a good base of knowledge: look to Google’s SEO guide. In addition to sharing updates and deals, Facebook makes it easy to communicate with customers. Create An Online Presence .

Delivery 52

Delivery Point of Sale Food Online Ordering 52

Modern Restaurant Management

SEPTEMBER 15, 2021

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. . Despite these struggles, Alignable also learned in its poll that the No.

2021 178

2021 Loyalty Program Retail Online Ordering 178