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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques.

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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

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Restaurant Advertising Tactics That Actually Work

Indoor Media

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

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5 Psychology Tricks for Grocery Store Advertising

Indoor Media

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Ever noticed a welcoming, wafting smell of fresh-baked goods the minute you walk into a store?

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5 Tips to Create a Brilliant Restaurant Sign

Indoor Media

To capture the eyes (and hearts) of your local consumers, you need to stand out with your signage. Establish Your Brand All advertising aside, your restaurant sign is the one thing that will draw customers in before anything else. Here are 5 tips for creating a brilliant restaurant sign. At the very least, a sign should be legible.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Maybe it's great food, a good happy hour, or an attractive atmosphere. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance.

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What is B2C Marketing?

Indoor Media

B2C stands for “business to consumer,” and B2B stands for “business to business.” Likewise, everyday consumers and businesses have different wants and needs. As stated above, B2C means “business to consumer.” E-commerce is precisely what it sounds like: selling goods online.