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How To: Dry Cleaner Coupon Advertising

Indoor Media

If you’re a small business, you need to be advertising locally, effectively, and immediately. However, if you’re really starting from square one or just think it’s time for a serious coupon remodel — we’re here to help. Many coupon builders today will only help companies design online ads. Print vs. Online. Know Your Strengths.

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques. A Few Caveats.

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4 Steps to Evaluate Coupon Advertising

Indoor Media

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. I’m sure you know how important making profit is, but you may not understand how exactly to measure the return on investment (ROI) for a coupon advertising campaign.

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The Difference Between Groupon and Coupon Advertising

Indoor Media

Groupon, along with similar services such as LivingSocial ( which Groupon recently purchased ) and locally focused deal websites that may be available in your city, offers consumers a chance to receive value from a business, which in turn can benefit the business sponsoring the deal. However, Groupon and coupon advertising are not the same.

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. Location Based Advertising , which allows you to message your target consumers based on hyper local geography.

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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

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What’s the Best Way to Advertise a Small Business?

Indoor Media

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.