Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Think again. What does this mean? Loyalty Cards. Online Presence.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Indoor Media

JANUARY 1, 2018

Much to his surprise, Rick’s offers aren’t nearly as good as he thought they were! Realizing he’s made a huge mistake, Rick rushes back to the restaurant to call his Marketing Consultant, ask for forgiveness, and get his coupon advertising campaign back on track. . What to Include.

Coupons 78

Coupons Advertising Consumer Goods Social Media 78

Indoor Media

AUGUST 29, 2017

Consumers can’t resist a good deal, and they are always open to trying something new when given the chance. Give consumers a coupon, and they are more likely to use it at your restaurant; with any luck, they will be impressed by your food and service and return. How much savings can be seen on a grocery store coupon ad?

Coupons 78

Coupons Advertising Consumer Goods Social Media 78

Modern Restaurant Management

JULY 6, 2022

Record-high inflation is hitting consumers from every angle – gas, groceries, rent – and restaurants tend to be the first place they cut spending. The lingering pressure from inflation – with no end in sight – is starting to shift consumer behavior in meaningful ways. Effect of Inflation on Consumer Demand.

Consumer Goods 197

Consumer Goods Coupons Loyalty Program Pricing 197

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go. Everyone loves a good deal.

Marketing 177

Marketing Coupons Consumer Goods Social Media 177

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. Why is that? Five percent profit?

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

NOVEMBER 7, 2022

As inflation continues to pummel businesses and consumers, QSRs are searching for ways to make their menus work harder. At the same time, consumers are looking for ways to stretch their dollars. While it is reassuring to understand consumers’ potential breaking point, the formula for price increases is nuanced.

Pricing 203

Pricing Loyalty Program Point of Sale 2023 203

Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity.

Coupons 238

Coupons Social Media 2025 Online Ordering 238

Indoor Media

OCTOBER 15, 2020

Some businesses decide to focus on one product and send out related coupons. This will make tracking the business you bring in a lot easier, as you can directly tie it to the number of coupons redeemed. This number of redeemed coupons over the total sent out can also help you find how effective your campaign was in the first place.

Coupons 149

Coupons Advertising Food Supply Customer Experience 149

Modern Restaurant Management

SEPTEMBER 3, 2021

Regardless of the LBA method, first review the quality of consumer engagement and conversions into leads, foot traffic and sales. You can see whether people you’ve messaged open ads right away, claim coupons, call your store or pay an in-person or virtual visit. Let’s say you decided to catch a movie one afternoon.

Advertising 198

Advertising Marketing Coupons Customer Service 198

Indoor Media

NOVEMBER 5, 2020

Mail-out coupons, billboards, or even grocery store advertising can be an easy way to guarantee the right customers see your ad —and multiple times a day at that. Modern research believes that the average consumer needs to view an ad at least 7-8 times before it’ll really sink in.

Advertising 148

Advertising Coupons Consumer Goods Customer Service 148

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

7 Shifts

MARCH 30, 2022

Neon signage has been in style for decades for good reason - it just looks cool. If your restaurant is in an area with high foot traffic and a good amount of locals, make a point to promote your list of specials on the door. Want to lure in your competitor's customers with a coupon? Old-School Neon-Style Signage. Think again.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Restaurant365

MARCH 3, 2022

In fact, personal savings rates stayed above pre-pandemic levels allowing many consumers to build up a financial cushion, which could positively impact on consumers’ current and future financial decisions – including upcoming travel choices. It can be anything from a 20% coupon to simply a free appetizer or dessert.

Travel 146

Travel Fast Casual Social Media Fine Dining 146

Indoor Media

JUNE 17, 2020

To measure the success of your ad campaign, a simple formula to follow is: Average Sale X Total New Customers = Sales Revenue generated from promotions. – Cost of Goods Sold. – Discount Given to Consumer (if running a coupon ad). – Advertising Spend. For example, a coupon. Receipt Tape Coupons. Direct Mail.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Restaurant Engine

DECEMBER 14, 2022

Today’s consumer spends hours on social media each week, and if you aren’t leveraging the power of social media marketing, it’s time to get off the fence and take action. You can see how that one good meal and a great experience can greatly impact your bottom line. #2: 1: Social Media is Valuable. 2: Social Media Drives Traffic.

Social Media 116

Social Media Email Marketing Coupons Customer Service 116

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank. These days, consumers are so over-advertised to already, they may need to view your ad three to four times before they bite.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Ever noticed a welcoming, wafting smell of fresh-baked goods the minute you walk into a store?

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Indoor Media

JANUARY 2, 2018

No matter how much consumers—as well as businesses of all sizes—try, they are inescapable. Inviting consumers to call or visit your website or Facebook page is smart marketing. Coupons may come with an expiration date, which is fine for a number of reasons (e.g., Offer value with your coupons, but don’t apply pressure. “We

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

Modern Restaurant Management

SEPTEMBER 27, 2021

. "After more than a year battling the coronavirus pandemic, consumers have begun thinking ahead toward what life will look like post-COVID," said Diana Retter, Director, Commercial & Portfolio Insights, North America Operating Unit, The Coca-Cola Company. "While " Post-COVID Behavior Themes. Making up for lost time.

Food Safety 189

Food Safety Beverage Consumer Goods Guest Recovery 189

Indoor Media

SEPTEMBER 19, 2017

Plain and simple, consumers are making purchase decisions based on research they do online. Restaurants need to have a strong online presence that attracts consumers searching for their next meal. Research shows that 83% of consumers read a restaurant menu online before deciding on a restaurant. Coupon Advertising.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Indoor Media

FEBRUARY 1, 2021

The good news is there are plenty of hacks to get you where you want to go. Presenting your small business as an integral part of the community can eventually lead to this kind of “press,” and it’s something any good advertiser aims for. . The key is to find authentic ways into these conversations.

Advertising 148

Advertising Small Business Coupons Events 148

Modern Restaurant Management

APRIL 13, 2021

Location Based Advertising , which allows you to message your target consumers based on hyper local geography. By knowing where your consumers are and how they behave, you can tap into their habits and encourage them with offers and messages that relate to their real time location.

Advertising 196

Advertising Mobile Ordering Website Management Customer Service 196

Black Box Intelligence

MAY 24, 2023

Almost 50% of American consumers discover coupons or promos through emails from followed brands or through online searches. Build your website with Google in mind: A survey study by BrightLocal found that 87% of consumers used Google to evaluate local businesses in 2022.

Email Marketing 79

Email Marketing Social Media Customer Experience Coupons 79

Indoor Media

JANUARY 26, 2021

Remember that your content is not only a means of reaching out to your current customers but also a way to entice a new consumer base. Today, more and more consumers are ordering products online instead of shopping in-person, so it’s important to look into how your small business can get a piece of the pie. Finding What Works.

Advertising 78

Advertising Coupons Social Media Online Ordering 78

Indoor Media

JANUARY 30, 2021

If you’re using Facebook without any attachments — good luck. Then, some tools will help you “optimize” your posts, so they are more likely to reach users you haven’t already connected with or rank higher amidst the content your fanbase is already consuming. Learn About Your Customers .

Small Business 78

Small Business Coupons Advertising Social Media 78

Indoor Media

MARCH 26, 2018

From business casual to “no-wrinkle” fabrics, consumer habits don’t rely on dry cleaning as heavily as they used to. I’ve always been taken good care of as a client. Average Coupons Redeemed: 30 per week, 120 per month . We get a very good consistent return on this program.

Advertising 78

Advertising Coupons Consumer Goods Small Business 78

Indoor Media

JANUARY 14, 2021

Facebook Post from The Good Batch. Post a Coupon . Whether you post a coupon code or image-based coupon, create an ad that users can redeem in-store or online for a discount. You can combine this with a print coupon, which can help boost your promotion or even redirect people to your social media platforms.

Social Media 88

Social Media Small Business Coupons Advertising 88

Indoor Media

JULY 26, 2018

Who doesn’t love a good deal? Coupon advertising helps you do just that by: Expanding awareness of your brand and your specific location. Giving families a special reason to choose you or revisit in a short period of time. Being top-of-mind when it’s time to choose a place to eat. Use Promotions to Attract Customers.

Serving 78

Serving Coupons Fast Casual Social Media 78

Goliath Consulting

JUNE 3, 2020

But much has changed since you’ve last had dine-in guests; consumer spending behavior and eating habits have been reset. First, we know that consumers will continue to regard safety and sanitation in high importance, possibly going towards 2021 (1). by Bora Kang. You’ve re-opened your restaurant, congratulations!

Guest Recovery 107

Guest Recovery Social Media Food Safety Consumer Goods 107

Deliverect

NOVEMBER 21, 2019

Over the past few years, Black Friday shopping has started to shift more towards online sales channels: in July 2019, a US survey showed that 37% of consumers weren’t planning on visiting physical stores on Black Friday because the stores are too busy, while 27% stated they think online shopping is easier *. Want to mix things up?

Delivery 64

Delivery Coupons Online Ordering Seasonal Menu 64

Indoor Media

SEPTEMBER 27, 2018

The partnership will help IndoorMedia’s register receipt program leverage the power of Nielsen data for consumer-packaged goods (CPG) looking for new media to reach shoppers. Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy.

Consumer Goods 78

Consumer Goods Advertising Coupons Retail 78

7 Shifts

AUGUST 15, 2022

It shows your employer that you're a good fit for the role—and tells you if the restaurant is a good fit for you. This shows that you understand, as a basic level, what you're applying for and why you're a good fit. A restaurant is only as good as its team. Changing consumer tastes. How to Answer. How to Answer.

Customer Experience 397

Customer Experience Website Management Hiring Back of House 397

Modern Restaurant Management

DECEMBER 13, 2019

Postal Service Office of Inspector General worked with Temple University to conduct a neuromarketing study that concluded that direct mail outperforms digital media when it comes to engaging with the consumer, getting them to recall what they’ve seen and ultimately, when it comes to them actually making a purchase.

Email Marketing 189

Email Marketing Marketing Consumer Goods 2015 189

Cheetah

JANUARY 13, 2022

In the world where consumers are bombarded by options, competition is fiercer than ever. In business terms, a good program will increase targeted retention, driving more revenue and decreasing acquisition costs. Good brand loyalty apps make it easy for members to understand their earnings and review their purchases.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

The Rail

NOVEMBER 11, 2022

By Ellie Shippey, Contributor Getting involved in your local community is not only a great way to show your appreciation and do good in your neighborhood, but it can also boost business. According to research, 73% of American consumers say their buying decisions are affected by a company’s charitable giving. Give to Charities.

Social Media 105

Social Media Events Online Ordering Consumer Goods 105

Indoor Media

AUGUST 2, 2017

Even when business is good, this is on the minds of most restaurant owners. Those are the same people who will be spreading the good word to their friends through online social shares, tweets, and hashtags – so get out there and rub elbows with them! Restaurant Coupon Marketing to Boost Your Bottom Line. Learn more.

Coupons 78

Coupons Social Media Advertising Customer Service 78