7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? Maybe it's great food, a good happy hour, or an attractive atmosphere. What is a restaurant marketing plan, and why do you need one?

Seating 222

Seating Email Marketing Marketing SEO 222

Indoor Media

NOVEMBER 5, 2020

Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. Modern research believes that the average consumer needs to view an ad at least 7-8 times before it’ll really sink in.

Advertising 148

Advertising Coupons Consumer Goods Customer Service 148

ChowNow

SEPTEMBER 16, 2020

The COVID-19 pandemic has fundamentally changed both restaurant operations and consumer behavior. Today, amidst varying local regulations around social distancing, and a restaurant industry trying to stay afloat, diners remain unsure of which restaurants in their area are open and accepting orders.

Social Media 148

Social Media Online Ordering Mobile Ordering Download 148

Black Box Intelligence

MAY 24, 2023

Unsolicited feedback (received through channels like social media, online reviews, or customer emails) is the organic, honest, and unfiltered opinions of your customers. Almost 50% of American consumers discover coupons or promos through emails from followed brands or through online searches.

Email Marketing 79

Email Marketing Social Media Customer Experience Coupons 79

Indoor Media

JUNE 17, 2020

To measure the success of your ad campaign, a simple formula to follow is: Average Sale X Total New Customers = Sales Revenue generated from promotions. – Cost of Goods Sold. – Discount Given to Consumer (if running a coupon ad). – Advertising Spend. For example, a coupon. Traditional Print and Broadcast Media .

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Indoor Media

SEPTEMBER 19, 2017

Plain and simple, consumers are making purchase decisions based on research they do online. Restaurants need to have a strong online presence that attracts consumers searching for their next meal. Research shows that 83% of consumers read a restaurant menu online before deciding on a restaurant. Coupon Advertising.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. In this post, we are going to discuss how the cloud kitchen can leverage the power of Social media. If possible start a blog that allows you to produce good content on the relevant subject. Be engaging on Social Media.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Cheetah

JANUARY 13, 2022

In the world where consumers are bombarded by options, competition is fiercer than ever. In business terms, a good program will increase targeted retention, driving more revenue and decreasing acquisition costs. Good brand loyalty apps make it easy for members to understand their earnings and review their purchases.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

The Rail

NOVEMBER 11, 2022

By Ellie Shippey, Contributor Getting involved in your local community is not only a great way to show your appreciation and do good in your neighborhood, but it can also boost business. According to research, 73% of American consumers say their buying decisions are affected by a company’s charitable giving. Give to Charities.

Social Media 105

Social Media Events Online Ordering Consumer Goods 105

Goliath Consulting

JUNE 3, 2020

But much has changed since you’ve last had dine-in guests; consumer spending behavior and eating habits have been reset. Other than your most loyal customers, there is no guarantee that your old guests will return to dine with you while social distancing and other public health recommendations remain in effect.

Guest Recovery 107

Guest Recovery Social Media Food Safety Consumer Goods 107

Indoor Media

JULY 8, 2021

The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. Generally, the FTC will send a warning letter before taking any action against false advertising, giving the perpetrator time to remove the ad and make good. Social media advertising works best for this.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Indoor Media

NOVEMBER 15, 2017

Get Social Victory Auto Service and Glass opened its first shop in Minnesota in 1997, and has since added numerous locations in the Minneapolis suburbs. Social media. Since implementing a social media strategy in 2010, Victory has successfully connected with local customers, both offline and online.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Restaurant Engine

FEBRUARY 10, 2021

What’s more, according to one study , 54% of consumers want to see more video content from a brand or business they support. By giving your website visitors and social media followers an inside look into the life of your chef, you personalize your restaurant and make people want to visit even more. 4: Home Delivery Videos.

Social Media 115

Social Media Kitchen Safety Email Marketing Online Ordering 115

Indoor Media

OCTOBER 19, 2017

Ask anyone for advice on the best advertising for small businesses, and many will reference the power of social media and blogging efforts—and for good reason. And social media enables brands to directly engage with their followers. And social media enables brands to directly engage with their followers.

Small Business 78

Small Business Advertising Social Media Coupons 78

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. In this post, we are going to discuss how the cloud kitchen can leverage the power of Social media. If possible start a blog that allows you to produce good content on the relevant subject. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media SEO 98

Indoor Media

JANUARY 2, 2018

No matter how much consumers—as well as businesses of all sizes—try, they are inescapable. You’ll hear this cliché on TV or radio ads, or might even see it on social media—a direction to visit a print ad to learn more about a business. Inviting consumers to call or visit your website or Facebook page is smart marketing.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

Indoor Media

NOVEMBER 30, 2020

They’ve quickly become the go-to search engine for most consumers, and with direct searches growing through Siri, this number is only going to increase. This is one way you can grow your searchability organically and appear trustworthy to consumers. billion searches.

Social Media 78

Social Media Advertising Consumer Goods Small Business 78

Restaurant365

APRIL 20, 2022

What is a good retention rate in the restaurant industry? These are taken by media (84%), insurance (83%), IT services (81%), telecom (78%), banking (75%), and retail (63%). STAT: Prompt customer service and quick remedies to problems play a role in consumers sticking to a brand. Consistency is king in customer retention.

Loyalty Program 78

Loyalty Program Customer Service Employee Relations Customer Experience 78

Deliverect

NOVEMBER 21, 2019

Over the past few years, Black Friday shopping has started to shift more towards online sales channels: in July 2019, a US survey showed that 37% of consumers weren’t planning on visiting physical stores on Black Friday because the stores are too busy, while 27% stated they think online shopping is easier *. Want to mix things up?

Delivery 64

Delivery Coupons Online Ordering Seasonal Menu 64

Indoor Media

DECEMBER 21, 2017

No matter how good your food, service, and atmosphere are, if potential customers don’t know you exist, your restaurant can fail. Word-of-mouth marketing and a little social media are not enough to attract customers; you need to be proactive, even a bit aggressive, with your marketing, advertising, and promotional strategies.

Social Media 78

Social Media Coupons Advertising Customer Service 78

Harbor Touch

JULY 21, 2023

This can include billboards, indoor and outdoor signs, ads on street furniture like bus shelters or benches, in transit areas like airports or train stations, and place-based ad media like you might see at a stadium or in the cinema. If sales increase after the ad is displayed, it’s a good indication that the ad is effective.

Advertising 78

Advertising Transportation Social Media Outdoor 78

Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines.

2020 184

2020 Fast Casual Point of Sale Online Ordering 184

Indoor Media

OCTOBER 4, 2017

Here are some strategies that you can follow for determining the best way (or ways) to advertise a new restaurant: Social Media. Social media channels—including Facebook, Twitter, Instagram, and YouTube—are great avenues for inexpensively yet effectively advertising your new restaurant. Targeted Online Advertising.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Sling

JULY 4, 2021

Post it on every social media channel you can think of. Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. 4) Become A Master Of Social Media. Social media is everywhere these days because billions of people are using it.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Buzztime Business

NOVEMBER 21, 2023

They can drop off coupons to receptionists that include an offer – like a $50 gift card – for whomever books the holiday party. In fact, 38% of consumers plan to give gift cards this holiday season. Just offer a prix fixe menu or designate specific menu items good for the promotion. Yes, yes they would.

Marketing 78

Marketing Seasonal Menu Brewery Small Business 78

The Restaurant Times

MAY 14, 2021

Are you good at baking? Then it is high time that you go and work towards something that you are good at. Consumer trends have evolved further in the past five years. A good POS software can assist you in handling your finances as it tracks every type of cost incurred and keeps a check on the consumption of inventory.

Social Media 52

Social Media Online Ordering POS Email Marketing 52

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Supporting local.

2020 193

2020 Loyalty Program Mobile Ordering Fast Casual 193

Sling

JULY 1, 2023

The Small Business Administration is a good place to look, and you should plan to speak with your legal counsel for more guidance. You want everything to be a good fit with the concept you’re going for. 8) Partner with suppliers No matter how good your menu is, you can’t prepare anything without the right ingredients and supplies.

Fine Dining 78

Fine Dining Cash Management Restaurant Law Consumer Goods 78

Modern Restaurant Management

JUNE 18, 2020

As stay at home orders are lifted, consumers will begin visiting restaurants and businesses locally while practicing social distancing. As for returning to restaurants, less than half (42 percent) of consumers say they will dine-in at restaurants just as they did prior to the pandemic. Consumer Sentiment.

2020 170

2020 Guest Recovery Kitchen Safety Online Ordering 170

Lavu

DECEMBER 20, 2019

Eighty-two percent of consumers consider social responsibility, including community involvement, when choosing. Through standard channels like press releases, social media, and. On top of generally good. But what really keeps consumers coming back is shared values — 64% say that’s why they continue a.

Social Media 78

Social Media Customer Experience Events Website Management 78

Cheetah

OCTOBER 29, 2019

We’ll take you through each of these, from taking charge of online reviews, to making the most of different social media platforms, to creating and managing a website. Encourage your customers to leave a review on by offering them incentives like a voucher or coupon for their next visit. Leverage Social Media.

Social Media 60

Social Media Website Management Customer Experience Coupons 60

Indoor Media

MARCH 8, 2018

Social media can be dangerous because it’s easy to “set it and forget it.” And whether it be good or bad comments, ignoring feedback shows current and prospective customers that you’re not interested in what they have to say. Don’t have time to check your social media every day?

Management 78

Management Management Social Media Online Ordering 78

Indoor Media

OCTOBER 28, 2021

While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for helping someone during a difficult time. Everyone wants to be recognized for an act of kindness.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

Aaron Allen & Associates

AUGUST 24, 2022

The chain decided to start a pizza marketing campaign where they post all customer reviews — good, bad, or indifferent — on their 4,630-square-foot billboard in Times Square in real-time, no edits, no hiding. This mother of all loyalty programs sends special offers, coupons, and social media posts directly to customers’ phones.

Marketing 52

Marketing Loyalty Program Point of Sale Mobile Ordering 52

Restaurant Clicks

JANUARY 21, 2020

Social Media Presence. Being in the restaurant industry means that your brand is constantly being judged by potential consumers. There’s much more that goes into the restaurant experience than good food or cheap prices. Everything from napkins to bathrooms are a part of how the consumer interacts with your business.

Social Media 78

Social Media Merchandise Consumer Goods Advertising 78

7 Shifts

MAY 23, 2024

Offer smaller portions as options Large and generous food servings are usually welcomed by customers who love a good deal, as they can get more food by paying less. In this digital age, good plating can serve as your marketing tool if customers love what they see, snap a photo, and upload it to social media.

Social Media 195

Social Media Loyalty Program SEO Email Marketing 195

The Rail

JUNE 10, 2022

It's easier to trust something another consumer has tried and approved of. Reach out to your regular customers and ask them to leave testimonials on your website, blog post comments, and social media channels. Encourage creative social campaigns and contests, then highlight them in your restaurant newsletters.

Email Marketing 52

Email Marketing Coupons Social Media Events 52