Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring. Image Source.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Modern Restaurant Management

JANUARY 31, 2024

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. In today's content-saturated world, leveraging UGC not only enhances brand visibility, but also fosters a sense of community and trust among consumers.

Social Media 203

Social Media Email Marketing Influencer Customer Experience 203

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Engagement on Social Media.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Open for Business

JULY 16, 2019

Social media is practically an obligatory topic for industry events and how-to articles, and for good reason: About half of all consumers learn about food through social networks, and last year, 63% of restaurants used social media for marketing.* you can come here to find more tips and tricks.

Social Media 102

Social Media 2019 Consumer Goods Article 102

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Lavu

JUNE 11, 2019

As a restaurant owner, you likely know how much of an impact social media can have on your restaurant’s traffic. Although it can be overwhelming to keep up with the ever-changing landscape of social media, the hard work can reward you with increased restaurant traffic. ” 3: Use Hashtags to Create Social Buzz.

Social Media 66

Social Media Point of Sale Fast Casual Customer Experience 66

Modern Restaurant Management

APRIL 22, 2024

Unfortunately, the very same convenience that has been extended to consumers has also opened the door for bad actors. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

Food 203

Food Loyalty Program Consumer Goods Customer Experience 203

Embrace the Suck

JANUARY 20, 2021

The good news : The world is not going to end! Human beings are social creatures and we need each other. It’s not a good feeling. This will also reduce inventory and staffing as well, which is a good thing moving forward. It starts with social media. —wait for it—be social.

Social Media 416

Social Media 2001 Online Ordering Cash Management 416

Modern Restaurant Management

MARCH 22, 2024

The FDA has already issued more than 50 food recalls in 2024, causing many consumers to worry about food safety – and raising an important question for the restaurant industry: Would we know exactly what to do in a recall situation? Good communication – fast, accurate, actionable – is key to a successful recall.

Food Safety 188

Food Safety Social Media Food Supply Allergens 188

RGU

JANUARY 20, 2020

by Deepa Prahalad and Ananthanarayanan V ​Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. Yet these numbers are a double-edged sword.

Social Media 52

Social Media Marketing Point of Sale Consumer Goods 52

Modern Restaurant Management

FEBRUARY 7, 2024

Gen Z is keenly aware of what social media follows and they’re eager to see if the hype is real by showing up and trying new food experiences. According to a National Restaurant Association Show presentation, Gen Z consumers care more about authenticity, convenience and aesthetics than price value.

Social Media 197

Social Media Customer Experience Influencer Dine-in 197

Modern Restaurant Management

JUNE 23, 2023

When the offering is perishable and consumers have seemingly infinite alternatives, why should they choose your restaurant versus another one down the street? Here’s a recipe for good brand stories: Authentic : Tell the story of why your brand exists. Memorable : Good stories elicit a reaction from your audience.

Franchise 180

Franchise Franchising Marketing Social Media 180

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Source: [link] No wonder Instagram has the impact it does.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JANUARY 4, 2023

44 percent of consumers are now purchasing up to three takeaways per week, in comparison to 42 percent prior to the increase in inflation. Overall, the Deliverect data exposes the top reason customers would order from a restaurant again is because of its good quality of food (52 percent). The survey found that in the U.S.,

Social Media 197

Social Media Delivery Consumer Goods Customer Experience 197

Modern Restaurant Management

AUGUST 31, 2023

You can leverage the expertise of a consumer PR agency to help you with this. Build and Nurture Relationships with Local Media Local media decide what stories get published. To start building your relationship with the local media, have a good story to tell in the first place.

Social Media 154

Social Media Email Marketing Influencer Events 154

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). To make sure you are successful, give them a good reason to. It’s essential that your restaurant’s social media presence is one that people want to follow.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. A good tip is to design a rewards system based on the results you want to get.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

Modern Restaurant Management

MAY 21, 2021

A restaurant is only as good as the team behind the scenes. Major social media networks like Google+ Communities, Facebook, and LinkedIn all give you the ability to create communities for your business. As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise.

Social Media 203

Social Media Customer Experience Email Marketing Online Ordering 203

Modern Restaurant Management

DECEMBER 11, 2020

With the recent stay-at-home orders and kids out of school soon, more and more people will be home consuming content. Globally, consumers have moved much of their lives online. This is a great time to up your game in social media, blogs, and media placements on trending news topics. Media Is Looking for Content.

Social Media 215

Social Media Consumer Goods Online Ordering Leadership 215

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

7 Shifts

OCTOBER 28, 2021

Much like technology has improved consumer engagement with restaurants through digital channels, it must also be utilized to support employee engagement. Paper applications should be left in the 20th century, and for good reason. Remember, your candidates are also digitally-native consumers of mobile apps and social media.

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

Modern Restaurant Management

FEBRUARY 16, 2023

It should come as no surprise that the world’s first marshmallow café would attract a lot of social media attention. Modern Restaurant Management (MRM) magazine asked Shanks about the brand's growth, compeition, loyalty, and social media savvy. Never, ever underestimate the value of a good team.

Sustainability 184

Sustainability Social Media Customer Experience Consumer Goods 184

Modern Restaurant Management

FEBRUARY 17, 2022

Here are a few ideas for restaurant and bar owners to consider in an effort to continue to serve up good eats and top-tier service during the winter season. Keep Customers Informed on Social Media. It is key for restaurant and bars to use social media to communicate with their customers.

Social Media 189

Social Media Seasonal Menu Customer Service Consumer Goods 189

7 Shifts

JUNE 20, 2022

As consumer demand rose for food delivery, ghost kitchens became an effective way to meet that demand. When is a ghost kitchen a good idea for an operator? By utilizing some of the traditional methods: pop-ups, guest dinners, and social media. “I Cali BBQ proudly showcases both of their ghost kitchens on social media. “We

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Focus on joy and getting away from it all. Impressions are everything.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

OCTOBER 19, 2022

That’s great for visibility and web traffic, but what about when a restaurant is looking to drive conversions (clicking to make an online delivery order, for example) or good old fashioned foot traffic? “Best pizza near me,” is a good example of a Google search that would justify the need for local SEO.

SEO 189

SEO Social Media Website Management Online Ordering 189

Perfect Daily Grind

SEPTEMBER 13, 2022

Naturally, this led many consumers to start brewing more coffee at home. As coffee shops around the world closed, many consumers turned their focus to preparing their own coffee at home. What’s more, sales of home brewing equipment also increased as consumers attempted to replicate café-quality coffee themselves.

Education 141

Education Social Media Consumer Goods Equipment 141

Modern Restaurant Management

AUGUST 3, 2021

It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Consumers expect more in terms of atmosphere, service and memorable experiences. Create and/or cultivate your social media presence as well.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Modern Restaurant Management

DECEMBER 7, 2022

Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and social media. The National Restaurant Association’s 2021 State of the Industry report showed only 83% of Gen Z consumers wanted to return to restaurants. percent of the U.S. Upgrade Technology.

Mobile Ordering 203

Mobile Ordering Social Media Online Ordering Point of Sale 203

Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. With COVID-19 continuing to be a consideration for consumers across the U.S., Owned media are simply communication channels the restaurant controls.

Communication 202

Communication Social Media Menu Loyalty Program 202

The Rail

FEBRUARY 24, 2023

As the industry grows , more consumers are brought to the marketplace as well, making visibility to potential guests paramount to any business’ success. All coffee has to come from somewhere , and obfuscating those origins can create distrust or wariness in a consumer.

Social Media 115

Social Media Advertising Consumer Goods Small Business 115

Modern Restaurant Management

FEBRUARY 18, 2020

A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more. According to the National Retail Federation’s Consumer Fall Review 2019, parents interviewed about the influence of their Gen Z children reported they have substantial influence over household purchases.

Marketing 209

Marketing Social Media Fast Casual Influencer 209

Bingage

APRIL 15, 2023

It enables businesses to collaborate with individuals who have a large number of followers on social media platforms. For example, A E-commerce brand can ask a person with a large following to publish social media content that promotes their products or services.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Modern Restaurant Management

NOVEMBER 25, 2019

Ignoring the Power of Social Media. When you refuse to promote your business with social media marketing, you're missing out on the significant impact that this can have for your restaurant. With the right kind of social media marketing, your restaurant can start to build a customer base through word of mouth.

Social Media 228

Social Media Marketing Customer Experience Consumer Goods 228

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. This shift in attitude reflects the growing realization that humor and creativity are powerful tools for connecting with consumers.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215