Next Restaurants

MAY 12, 2020

Find a good way to communicate the steps you’re taking. A simple sign on your door that says “What We’re Doing” and explaining the social distancing and cleaning steps you take will go a long way toward reassuring consumers. A cleaning process is only as good as the group carrying it out. Image Source: Pixabay.

Communication 116

Communication Social Media Equipment Website Management 116

Modern Restaurant Management

SEPTEMBER 8, 2023

Luckily, there are proven ways to help build a solid, positive food safety culture, including boosting trust, improving communication, educating employees, and relying on tech tools, including Artificial Intelligence. Improve Communication Effective communication is vital in establishing and maintaining a strong food safety culture.

Food Safety 208

Food Safety Allergens Food Audits 208

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Focus on joy and getting away from it all. Impressions are everything.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Source: [link] No wonder Instagram has the impact it does.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

FEBRUARY 17, 2022

Here are a few ideas for restaurant and bar owners to consider in an effort to continue to serve up good eats and top-tier service during the winter season. Keep Customers Informed on Social Media. It is key for restaurant and bars to use social media to communicate with their customers.

Social Media 189

Social Media Seasonal Menu Customer Service Consumer Goods 189

Modern Restaurant Management

APRIL 8, 2020

." What are the most effective ways to reach customers and engage with them and the community? There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them. Use social media to highlight your customers and connect directly with them!

Small Business 203

Small Business Social Media Consumer Goods Communication 203

Modern Restaurant Management

NOVEMBER 24, 2020

Does your dining room layout need a social distance inspired layout? It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget. If competitors are easier to find and communicate with, your business could lose customers quickly.

Cash Management 230

Cash Management Social Media Seasonal Menu SEO 230

7 Shifts

OCTOBER 9, 2019

It’s important to get their attention during these consumer micro-moments as it increases the chance that you will win the customer. If you have the budget for an awareness campaign, it’s a great way to create a good relationship with the community your restaurant is located in. The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

NOVEMBER 25, 2019

Ignoring the Power of Social Media. When you refuse to promote your business with social media marketing, you're missing out on the significant impact that this can have for your restaurant. With the right kind of social media marketing, your restaurant can start to build a customer base through word of mouth.

Social Media 228

Social Media Marketing Customer Experience Consumer Goods 228

Modern Restaurant Management

AUGUST 3, 2021

It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Consumers expect more in terms of atmosphere, service and memorable experiences. Create and/or cultivate your social media presence as well.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. This shift in attitude reflects the growing realization that humor and creativity are powerful tools for connecting with consumers.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

FEBRUARY 18, 2020

A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more. According to the National Retail Federation’s Consumer Fall Review 2019, parents interviewed about the influence of their Gen Z children reported they have substantial influence over household purchases.

Marketing 209

Marketing Social Media Fast Casual Influencer 209

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? Maybe it's great food, a good happy hour, or an attractive atmosphere. What is a restaurant marketing plan, and why do you need one?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JULY 12, 2022

Guests have lots of options when it comes to Restaurant Week, so be sure to make a good impression with a menu that makes your restaurant stand out: think best sellers, unique flavors, and creative dishes. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering. Offer Easy Online Ordering.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

APRIL 29, 2020

Joey Coiffi, top photo, CEO of The Salad House , a growing New Jersey-based fast casual franchise, discusses how their restaurants were able to quickly ramp up to help out, the impact of social media sharing as well as restaurant technology's role in giving back. How did you get the idea to contribute your food to hospitals?

Social Media 189

Social Media Front of House Fast Casual Back of House 189

Modern Restaurant Management

NOVEMBER 9, 2022

The time-consuming and tedious process is driving away good candidates. Gen Z, the target demographic for the restaurant industry, prefers to communicate via text. Place the codes anywhere your target audience may be, like restaurants, stores, or social media. It’s time for companies to deliver.

Hiring 202

Hiring Recruiting Website Management Social Media 202

Embrace the Suck

FEBRUARY 12, 2020

It’s only good for the consumer, not the business. I hate to say that a lot of restaurants post on social media, very few actually market. Communication is key if you want to build a badass culture. Communication in restaurants sucks! Communication can be broken down into three ratios: 7-38-55.

Coaching 330

Coaching Email Marketing Communication Workshop 330

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. An email newsletter allows your business to communicate regularly with customers outside of your restaurant's four walls.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. Ghost kitchens require a healthy marketing budget, with many deploying successful social media campaigns and even partnering with food influencers to generate buzz. So what’s next?

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

Modern Restaurant Management

MAY 21, 2020

Once that is settled, it’s time for communication plans. Next, it’s time to think about the operation of your restaurant in a time of social distancing. In San Francisco, Marufuku Ramen , as an example, used the photo customization to give consumers a real look at what they can expect from the restaurant when they order.

Customer Experience 228

Customer Experience Consumer Goods Social Media Dine-in 228

Modern Restaurant Management

JANUARY 21, 2020

Nobody wants a crisis at their restaurant, but in these days of smartphones and social media, word of mouth travels fast. Go viral, and the crisis will spill across social media platforms, potentially reaching millions. This applies to good reviews/posts and bad. Address the issue quickly and decisively.

Management 173

Management Management Social Media Food 173

Cheetah

APRIL 23, 2021

Third-party delivery apps, a killer website, a solid social media presence, and email marketing are just a few of the options available to you as a ghost kitchen marketer. Customer needs are constantly evolving, especially following the effect of COVID-19 on consumer behavior. Communicate Your Ghost Kitchen Brand Soul.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

MAY 26, 2023

Doing so breeds the kind of loyalty that can sustain consumer relationships for a lifetime. Egregious and extreme cases of brands being emotionally “tone dead” can cause a brand to be publicly “flamed” on social media and elsewhere. EQ enlightened brands consider more targeted messaging.

Hospitality 100

Hospitality Social Media Customer Service Email Marketing 100

Open for Business

MARCH 21, 2023

Social media: Word-of-mouth marketing includes organic social media mentions. According to a 2021 report : 55% of consumers have discovered a new brand, product, or service via word-of-mouth in the past year. 40% of consumers made purchases based on the recommendation of someone they know.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Indoor Media

JULY 8, 2021

The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. Generally, the FTC will send a warning letter before taking any action against false advertising, giving the perpetrator time to remove the ad and make good. Social media advertising works best for this.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. To read part one, click here. Nick Kenner, Founder & CEO, Just Salad. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

NOVEMBER 20, 2019

You can guess what they are searching for too; social media platforms, communication accounts, leisure and entertainment options (and that includes restaurants!). Leverage Social Media. With social media, you can actually develop a more intimate relationship with your customers.

Social Media 134

Social Media Mobile Ordering Influencer Online Ordering 134

Modern Restaurant Management

JANUARY 24, 2022

Yes, the importance of a good customer experience has always been key. But here's some good news: Restaurant technologies can not only accomplish both tasks, but they can also do it well. What Makes Hospitality So Vital to the Dining Experience? Four Ways Restaurants Can Streamline the Customer and Employee Experience with Tech.

Technology 223

Technology Front of House Back of House Dietary Restrictions 223

Future Food

SEPTEMBER 22, 2020

Maintaining a loyal and diverse customer base has never been more important in a time when most consumers are scrutinising how and where they spend their disposable income. Understanding why customers value the unique points of difference and how you communicate those PODs is what separates you from competitors in the mind of the customer.

Point of Sale 141

Point of Sale Social Media Customer Service Consumer Goods 141

Modern Restaurant Management

JUNE 11, 2020

As states reopen, restaurants must deal with rehiring staff, redesigning floor plans to comply with social distancing, and battling customer hesitation dine-in again. Many cite that even though they miss being outside, some are prepared to practice social distancing at home until October. Communicate and Embody Cleanliness.

Social Media 171

Social Media 2003 Customer Service Customer Experience 171

Modern Restaurant Management

JUNE 20, 2022

There’s good news! As restaurants are adding ghost kitchens or new delivery options, there may be new skills/positions for your employees that have arisen due to consumer preference shifts in the industry. Give Responsive Feedback. ” – OfficeVibe Survey.

Small Business 218

Small Business Social Media Leadership Hiring 218

Open for Business

APRIL 27, 2023

But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Unlike social media, email is a direct link between you and your guests. Add your email signup link to your social media pages to get even more people on your list.

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. In this post, we are going to discuss how the cloud kitchen can leverage the power of Social media. If possible start a blog that allows you to produce good content on the relevant subject. Be engaging on Social Media.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Today’s consumers are always on their smartphones, tablets, and desktops. Social Media. Out-Of-Home.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Perfect Daily Grind

MAY 1, 2023

For any successful consumer-facing business, building trust is key. You may also like our article on whether specialty coffee consumers actually want to be more connected to farmers. The same study shows that a lack of trust can be a deal-breaker for many consumers. Read on for more of their insight.

Customer Experience 140

Customer Experience Customer Service Consumer Goods 2022 140