Modern Restaurant Management

OCTOBER 19, 2022

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. “Best pizza near me,” is a good example of a Google search that would justify the need for local SEO. The trick is knowing when you use one or the other…or both!

SEO 189

SEO Social Media Website Management Online Ordering 189

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Link your official website in the space provided.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Do they prefer takeout or dine-in?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot. Why is customer retention important?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. A good tip is to condense this information in an employee handbook.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

AUGUST 31, 2023

You can leverage the expertise of a consumer PR agency to help you with this. Build and Nurture Relationships with Local Media Local media decide what stories get published. To start building your relationship with the local media, have a good story to tell in the first place.

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Modern Restaurant Management

MAY 28, 2021

People like to share where they are, how good their food looks, and whether it lives up to the hype. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media.

Social Media 218

Social Media Website Management Mobile Ordering SEO 218

Modern Restaurant Management

SEPTEMBER 8, 2023

For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals. Internally, trust fosters a sense of accountability and responsibility throughout the organization from the top down.

Food Safety 208

Food Safety Allergens Food Audits 208

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

NOVEMBER 9, 2022

Hourly hiring is traditionally a complicated process – requiring applicants to create accounts, navigate clunky job websites, and fill out paperwork. The time-consuming and tedious process is driving away good candidates. Place the codes anywhere your target audience may be, like restaurants, stores, or social media.

Hiring 202

Hiring Recruiting Website Management Social Media 202

Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. With COVID-19 continuing to be a consideration for consumers across the U.S., Owned media are simply communication channels the restaurant controls.

Communication 202

Communication Social Media Menu Loyalty Program 202

Restaurant365

MARCH 3, 2022

In fact, personal savings rates stayed above pre-pandemic levels allowing many consumers to build up a financial cushion, which could positively impact on consumers’ current and future financial decisions – including upcoming travel choices. Set up accounts on popular websites such as Google, TripAdvisor, Zagat, and Yelp.

Travel 146

Travel Fast Casual Social Media Fine Dining 146

Modern Restaurant Management

APRIL 8, 2020

In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them.

Small Business 203

Small Business Social Media Consumer Goods Communication 203

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Goliath Consulting

MAY 19, 2020

But as consumer spending on catering grows, so does the competition. It can be stressful to manage a growing catering business without relying on technology. there will be logistical challenges in trying to keep track of every detail without a business management software. INVEST IN SOCIAL MEDIA. INVEST IN TECH.

Catering 151

Catering Social Media Loyalty Program Online Ordering 151

Modern Restaurant Management

OCTOBER 4, 2021

Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. Manage Social Media. Keep Your Online Menu up to Date.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. Restaurants often use social media to target users. Don't let your customers leave your website without offering value.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Perfect Daily Grind

MAY 8, 2023

Sustainability continues to be a pressing issue in the specialty coffee sector – and for good reason. In recent years, we have certainly seen an uptick in the number of cafés and roasters implementing more socially and environmentally responsible business practices. Why is sustainability so important to consumers?

Sustainability 167

Sustainability Consumer Goods Social Media Recycling 167

Next Restaurants

DECEMBER 18, 2019

The people looking for your product or service are performing another activity, such as reading the Sunday paper, watching the local news on TV, or scrolling through a social media feed.”. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 103

Social Media 2020 Influencer Website Management 103

Restaurant Engine

OCTOBER 5, 2022

Restaurant owners and managers realize the importance of making their restaurant and their food shine on Instagram. Some restaurant owners go as far as picking out their table décor, so it looks good with their menu items when they photograph them for Instagram. Diners want to feel connected to you through your social media photos.

Social Media 72

Social Media Food Website Management Consumer Goods 72

Indoor Media

JULY 8, 2021

The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. Generally, the FTC will send a warning letter before taking any action against false advertising, giving the perpetrator time to remove the ad and make good. Social media advertising works best for this.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Indoor Media

AUGUST 1, 2020

Local listings are defined as any website, social media page, or online profile that lists your business name, address, and phone number (NAP). The goal of all search engines is to recommend the most relevant and accurate information to consumers based on their search. Manual Listing Management.

SEO 147

SEO Social Media Website Management Customer Service 147

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go.

Marketing 177

Marketing Coupons Consumer Goods Social Media 177

Restaurant365

JANUARY 27, 2022

And, while some consumers still prefer a physical menu, you can print copies of your QR code menu for guests who don’t have a smartphone or for those who lack technical proficiency. QR codes make it easy for smartphone users to visit a website, for example, without manually entering letters and numbers into their phones.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Modern Restaurant Management

SEPTEMBER 1, 2023

The food your restaurant serves should taste good, look appealing, and be safe! Consumers now demand more transparency so they can feel more comfortable and confident about the products they eat and the brands they support. Tech tools collect and analyze data, providing at-a-glance reports so managers can pinpoint noncompliance trends.

Food Safety 155

Food Safety Food Food Supply Training 155

The Rail

JANUARY 9, 2024

By Briana Hilton, Contributor You may be surprised to learn that one generation is powering the economy forward and spending more than any other demographic – the “silver spenders,” aka consumers aged 59 and older. You can even go as far as to indicate the nutritional information for each dish, which may be best housed on your website.

Loyalty Program 59

Loyalty Program Social Media Website Management Back of House 59

Open for Business

MARCH 21, 2023

Social media: Word-of-mouth marketing includes organic social media mentions. Online reviews: Customer reviews on websites like OpenTable, Google, Facebook, and Yelp are powerful forms of word-of-mouth marketing. 40% of consumers made purchases based on the recommendation of someone they know.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

MAY 21, 2020

With more states lifting sanctions on dine-in options, Modern Restaurant Management (MRM) magazine reached out to Yelp's Small Business Expert Emily Washcovick to learn about ways restaurants can successfully make the transition and slowly ramp up operations, while keeping guest and staff safety top of mind. Emily Washcovick.

Customer Experience 228

Customer Experience Consumer Goods Social Media Dine-in 228

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Change management needs to be a top priority. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. A solid marketing plan can renew consumer confidence in your brand and inform customers about the services you are providing.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

The Restaurant Times

NOVEMBER 17, 2022

Spending money on clothes, for example, has received a frivolous portrayal, and its share of total consumer spending has declined by 20 percent this century. Additionally, having a multi-management location, vendor management, menu management and . A good email campaign will create results.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

The Restaurant Times

DECEMBER 21, 2021

Why Are Dark Kitchens A Good Idea? . Dark kitchens have a lot of benefits over traditional kitchens, and given below are the reasons why investing in a dark kitchen is a good idea: 1. Dark kitchens do not have to worry about ambience, and hence, can focus more on providing good quality food at low prices. Source: Wamda.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Sling

JULY 4, 2021

Post it on every social media channel you can think of. Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. 4) Become A Master Of Social Media. Social media is everywhere these days because billions of people are using it.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78