7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Where are they going after?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. Social media: Word-of-mouth marketing includes organic social media mentions.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Next Restaurants

DECEMBER 18, 2019

As stated by experts at the Timmerman Group , proactive marketing “is marketing or advertising that places your product or service in the places where people are not already looking. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 103

Social Media 2020 Influencer Website Management 103

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. Restaurants often use social media to target users. Don't let your customers leave your website without offering value.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Indoor Media

JULY 22, 2021

Do you have any social media accounts for your business? For most businesses, it’s worth maintaining at least one social media account. However, depending on what your business does and sells, different social media platforms offer specific benefits and uses. Which ones do you use? Instagram is fifth.

Small Business 78

Small Business Social Media Advertising 2002 78

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go.

Marketing 177

Marketing Coupons Consumer Goods Social Media 177

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Change management needs to be a top priority. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Restaurant Engine

OCTOBER 5, 2022

Restaurant owners and managers realize the importance of making their restaurant and their food shine on Instagram. Some restaurant owners go as far as picking out their table décor, so it looks good with their menu items when they photograph them for Instagram. Diners want to feel connected to you through your social media photos.

Social Media 72

Social Media Food Website Management Consumer Goods 72

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Indoor Media

FEBRUARY 11, 2021

In this guide, we’ll discuss what you can expect from running your first advertising campaign and how to get started. Today, Facebook is one of the largest social media platforms out there — and it’s got plenty of real estate to advertise on. Get Started with Facebook Ads for Beginners.

Advertising 78

Advertising Small Business Website Management Consumer Goods 78

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. A solid marketing plan can renew consumer confidence in your brand and inform customers about the services you are providing.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

The Restaurant Times

DECEMBER 21, 2021

Why Are Dark Kitchens A Good Idea? . Dark kitchens have a lot of benefits over traditional kitchens, and given below are the reasons why investing in a dark kitchen is a good idea: 1. Dark kitchens do not have to worry about ambience, and hence, can focus more on providing good quality food at low prices. Source: Wamda.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

Indoor Media

OCTOBER 28, 2021

While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for helping someone during a difficult time. Customer appreciation plays a vital role in your online reputation management.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

Indoor Media

JUNE 7, 2021

Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. People use the app and website to source user-generated content informing them on every aspect of these businesses. Is the product good? How is the service? Is the product consistent?

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

The Restaurant Times

NOVEMBER 17, 2022

Spending money on clothes, for example, has received a frivolous portrayal, and its share of total consumer spending has declined by 20 percent this century. Additionally, having a multi-management location, vendor management, menu management and . A good email campaign will create results.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Sling

JULY 4, 2021

Post it on every social media channel you can think of. Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. 4) Become A Master Of Social Media. Social media is everywhere these days because billions of people are using it.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Lavu

DECEMBER 20, 2019

To take advantage, tie an advertising campaign into the event. Eighty-two percent of consumers consider social responsibility, including community involvement, when choosing. Through standard channels like press releases, social media, and. traditional advertisements. On top of generally good.

Social Media 78

Social Media Customer Experience Events Website Management 78

MBB Hospitality

OCTOBER 20, 2020

Don’t Reduce Advertising. While advertising can be expensive and take up a good chunk of your restaurant’s budget, you shouldn’t stop advertising just because there is a shortage in the economy. You may be able to advertise in different ways than you normally would. Switch Up Your Ads on Social Media.

Social Media 52

Social Media Advertising 2008 Cash Management 52

The Restaurant Times

MAY 14, 2021

Are you good at baking? Then it is high time that you go and work towards something that you are good at. Consumer trends have evolved further in the past five years. Managing finances is one of the essential tasks of running a home-based bakery business. Have Your Finances Figured Out .

Social Media 52

Social Media Online Ordering POS Email Marketing 52

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Next Restaurants

MAY 12, 2020

Find a good way to communicate the steps you’re taking. You might consider having an announcement of your cleaning steps on your website and ordering app. A simple sign on your door that says “What We’re Doing” and explaining the social distancing and cleaning steps you take will go a long way toward reassuring consumers.

Communication 116

Communication Social Media Equipment Website Management 116

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? The traditional media channels that brands have relied on, such as TV and radio, suddenly weren’t reaching their customers.

2020 180

2020 Online Ordering Point of Sale Fast Casual 180

Restaurant Clicks

FEBRUARY 5, 2020

Studies have shown that 82% of consumers read online reviews for local businesses before visiting, so it’s vital that your business is present on review websites and has great ratings. . Certain review sites like Google and Yelp tend to get more traffic than other, less popular restaurant review websites. With almost 2.5

2020 69

2020 Website Management Online Ordering Customer Service 69

SpotOn

FEBRUARY 26, 2024

This process covers assessment of staffing needs, advertising of the post(s), appraisal of applications, selection of candidates for interview, interview scheduling, the interview process itself, selection of best interviewee, and informing all applicants of the outcome of their applications. One we haven’t mentioned is forbearance.

Recruiting 52

Recruiting Retail Point of Sale Small Business 52

Next Restaurants

MAY 26, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant will remain safe from the contagion. A solid marketing plan can renew consumer confidence in your brand and inform customers about the services you are providing.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Generational divides.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Indoor Media

MARCH 8, 2018

Soon, Jill has a whole collection of negative comments and it is going downhill fast… Online reputation management strengthens your internet presence, allowing you to steer the conversation about your brand where you want it to go. Social media can be dangerous because it’s easy to “set it and forget it.”

Management 78

Management Management Social Media Online Ordering 78

Modern Restaurant Management

SEPTEMBER 15, 2021

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. . Despite these struggles, Alignable also learned in its poll that the No.

2021 178

2021 Loyalty Program Retail Online Ordering 178

Modern Restaurant Management

MARCH 30, 2020

Social Distance Shopping. To help managers limit the number of people in their store at one time, party sizes and shopping windows will vary depending on the business. “Consumer habits are shifting with over 400% increase in usage of our delivery and take-out feature on our platform in the last week. .

Food Safety 100

Food Safety Food Order Technology Social Media 100

Lavu

APRIL 1, 2020

A bar manager (unless you choose to manage everything yourself). Think about where your vision will fit best, and where your target consumers are concentrated. Websites like Loopnet or Craigslist are great places to look too. Tie this to your target demographic of consumers and how you’ll market to them.

Bar 78

Bar License Social Media Point of Sale 78

ChefMod

OCTOBER 6, 2021

But, how have they managed to stay up and running so far? According to a report by the National Restaurants Association, more than 110,000 restaurants and bars closed their business for good or temporarily by the end of 2020. Additionally, the extra cash flow can make a difference in the running and management of your business.

2021 52

2021 Email Marketing Front of House Cash Management 52

Ordyx

APRIL 25, 2019

Millennials especially, who are known for their dislike of talking on the phone, have helped drive the growth of online ordering and helped make it popular among restaurants and consumers alike. Gather emails wherever possible, via your website, at food fairs and tastings, and wherever you interface with the public.

Innovation 52

Innovation Email Marketing Online Ordering Mobile Ordering 52