Restaurant Engine

NOVEMBER 8, 2022

If not, a social media manager can help. As a restaurant owner or manager, it can be hard to know when to hire help, especially when it comes to digital marketing. When considering the question, “Should your restaurant have a social media manager,” many people in the restaurant business might automatically answer no.

Social Media 119

Social Media Management Management Website Management 119

Restaurant365

MARCH 3, 2022

In fact, personal savings rates stayed above pre-pandemic levels allowing many consumers to build up a financial cushion, which could positively impact on consumers’ current and future financial decisions – including upcoming travel choices. Set up accounts on popular websites such as Google, TripAdvisor, Zagat, and Yelp.

Travel 146

Travel Fast Casual Social Media Fine Dining 146

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Weaknesses: What can they do better?

Seating 221

Seating Email Marketing Marketing SEO 221

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go. Everyone loves a good deal.

Marketing 177

Marketing Coupons Consumer Goods Social Media 177

Indoor Media

FEBRUARY 11, 2021

In this guide, we’ll discuss what you can expect from running your first advertising campaign and how to get started. Today, Facebook is one of the largest social media platforms out there — and it’s got plenty of real estate to advertise on. After all, that’s the whole point of advertising; generate a return on your investment.

Advertising 78

Advertising Small Business Website Management Consumer Goods 78

Indoor Media

JUNE 7, 2021

Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. People use the app and website to source user-generated content informing them on every aspect of these businesses. Is the product good? How is the service? Is the product consistent?

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

The Rail

JANUARY 9, 2024

By Briana Hilton, Contributor You may be surprised to learn that one generation is powering the economy forward and spending more than any other demographic – the “silver spenders,” aka consumers aged 59 and older. You can even go as far as to indicate the nutritional information for each dish, which may be best housed on your website.

Loyalty Program 59

Loyalty Program Social Media Website Management Back of House 59

Indoor Media

JANUARY 4, 2021

With so many consumers preferring to book service appointments virtually, online appointment booking software is necessary for businesses like hair and nail salons. Without a website to support online bookings, you may be missing out on an entire consumer base. Building a Website First things first, you need a website.

Book 78

Book Advertising Website Management Email Marketing 78

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Change management needs to be a top priority. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Sling

OCTOBER 7, 2023

Coming up with a good, descriptive name that isn’t already in use can be tricky and time consuming. Having an account for business assets and an account for personal assets can help make recordkeeping , payroll , and taxes much easier to manage and maintain. Build a free website. Post flyers on local bulletin boards.

Insurance 78

Insurance Advertising Customer Service Website Management 78

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Indoor Media

JANUARY 28, 2021

With more and more people shopping online, this year has meant a slew of returned products, damaged goods, and unhappy customers. Define “Flagged” Reviews If you’re the sole manager, business owner, and employee at your business, it can be hard to set protocol for yourself. Sometimes, these outcomes are simply out of your control.

Advertising 78

Advertising Small Business Coupons Customer Service 78

Indoor Media

JULY 22, 2021

Due to the conversational nature of the platform, you need to have a good brand voice to be successful. A LinkedIn feed is a little different from a Facebook feed, a semi-chronological column of organic posts and advertisements. A restaurant, an auto shop, or a salon has little need to create and manage a LinkedIn account.

Small Business 78

Small Business Social Media Advertising 2002 78

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. Don't let your customers leave your website without offering value. One way to keep customers coming back?

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. Online reviews: Customer reviews on websites like OpenTable, Google, Facebook, and Yelp are powerful forms of word-of-mouth marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

The Restaurant Times

DECEMBER 21, 2021

Why Are Dark Kitchens A Good Idea? . Dark kitchens have a lot of benefits over traditional kitchens, and given below are the reasons why investing in a dark kitchen is a good idea: 1. Dark kitchens do not have to worry about ambience, and hence, can focus more on providing good quality food at low prices. Source: Wamda.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

Next Restaurants

DECEMBER 18, 2019

As stated by experts at the Timmerman Group , proactive marketing “is marketing or advertising that places your product or service in the places where people are not already looking. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 103

Social Media 2020 Influencer Website Management 103

Bingage

DECEMBER 5, 2019

93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 84% of consumers trust online recommendations ( inc.com ). 75% of consumers use Facebook to decide a restaurant to eat out ( Social Media Monthly ). If your dishes look good, people start noticing it. Reputation management.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Indoor Media

OCTOBER 28, 2021

While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for helping someone during a difficult time. Customer appreciation plays a vital role in your online reputation management.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

Restaurant365

JANUARY 27, 2022

And, while some consumers still prefer a physical menu, you can print copies of your QR code menu for guests who don’t have a smartphone or for those who lack technical proficiency. QR codes make it easy for smartphone users to visit a website, for example, without manually entering letters and numbers into their phones. Your website.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Food Business

JUNE 8, 2018

Since I can see both sides of business more than the restaurant owners I help, let me give you my perspective as an educated consumer. You can also ask favorite customers to review, and ask them to put good photos up. TIP 3: Consider advertising on YELP Advertising on YELP wasn’t going to be in the PRO column, but it belongs here.

Advertising 100

Advertising Travel Consumer Goods Point of Sale 100

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Restaurant Engine

OCTOBER 5, 2022

Restaurant owners and managers realize the importance of making their restaurant and their food shine on Instagram. Some restaurant owners go as far as picking out their table décor, so it looks good with their menu items when they photograph them for Instagram. Everyone eats, and most people like to eat good food.

Social Media 72

Social Media Food Website Management Consumer Goods 72

Lavu

DECEMBER 20, 2019

To take advantage, tie an advertising campaign into the event. Eighty-two percent of consumers consider social responsibility, including community involvement, when choosing. traditional advertisements. On top of generally good. more likely to trust experts than advertisements. run-up to the event. Have a Story.

Social Media 78

Social Media Customer Experience Events Website Management 78

Sling

OCTOBER 9, 2022

You’ll see if it’s the right fit for you, and you’ll gain valuable experience in basic business practices, like: Customer service Employee development Payroll Inventory Becoming a better manager. It should be easy to remember, and leave the consumer with no questions as to what your business is. 13) Advertise before you open.

Small Business 78

Small Business Employee Relations Customer Service Customer Experience 78

Restaurant Engine

MAY 6, 2020

However, GrubHub prepaid orders charge a 20% marketing commission (higher exposure on the website), plus a 10% delivery commission, a processing fee of 3.05% and an additional $0.30. Every penny counts for today’s restaurant owners, and likewise for consumers. for a total of $44.28.

Mobile Ordering 96

Mobile Ordering Consumer Goods Food Order Kitchen Safety 96

Restaurant Clicks

FEBRUARY 5, 2020

Studies have shown that 82% of consumers read online reviews for local businesses before visiting, so it’s vital that your business is present on review websites and has great ratings. . Certain review sites like Google and Yelp tend to get more traffic than other, less popular restaurant review websites. With almost 2.5

2020 69

2020 Website Management Online Ordering Customer Service 69

The Restaurant Times

NOVEMBER 17, 2022

Spending money on clothes, for example, has received a frivolous portrayal, and its share of total consumer spending has declined by 20 percent this century. Additionally, having a multi-management location, vendor management, menu management and . A good email campaign will create results.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Indoor Media

AUGUST 1, 2020

Local listings are defined as any website, social media page, or online profile that lists your business name, address, and phone number (NAP). Although each of these sites serves a specific purpose (directions, reviews, social media), they are considered local listings because they help consumers identify and contact local businesses.

SEO 147

SEO Social Media Website Management Customer Service 147

Next Restaurants

MAY 12, 2020

Find a good way to communicate the steps you’re taking. You might consider having an announcement of your cleaning steps on your website and ordering app. A simple sign on your door that says “What We’re Doing” and explaining the social distancing and cleaning steps you take will go a long way toward reassuring consumers.

Communication 117

Communication Social Media Equipment Website Management 117

SpotOn

FEBRUARY 26, 2024

This process covers assessment of staffing needs, advertising of the post(s), appraisal of applications, selection of candidates for interview, interview scheduling, the interview process itself, selection of best interviewee, and informing all applicants of the outcome of their applications. One we haven’t mentioned is forbearance.

Recruiting 52

Recruiting Retail Point of Sale Small Business 52