article thumbnail

11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397
article thumbnail

What Restaurants Need to Know About Recalls

Modern Restaurant Management

The FDA has already issued more than 50 food recalls in 2024, causing many consumers to worry about food safety – and raising an important question for the restaurant industry: Would we know exactly what to do in a recall situation? who will manage communications to different stakeholders, who will notify supply chain partners, etc.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Consumers Want? A B2C Checklist

Modern Restaurant Management

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How do you manage your restaurant in a modern and efficient way? We have compiled a list of factors based on extensive research on consumer psychology and behavior trends.

article thumbnail

Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 191
article thumbnail

Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. “Best pizza near me,” is a good example of a Google search that would justify the need for local SEO. The trick is knowing when you use one or the other…or both!

SEO 182
article thumbnail

2023 Restaurant Technology Trends: Consolidation, Experience, and Fees

Modern Restaurant Management

Here are six things I see coming in 2023: Labor pressure is easing, but operators are still looking for labor management. However, operators who didn’t have a labor management system in place will prioritize finding one. If it helps you scale, it might be a good solution for some brands.”

2023 207
article thumbnail

8 Tips for Mastering Cost-Free SEO for Restauranteurs

Restaurant365

Don’t leave it to chance that search engines will automatically return your website when a search is conducted. To do this, they scan websites for specific keywords and topics, rewarding sites with clear messaging with the highest rankings. Use localized keywords in the content on your website pages. By increasing your SEO.

SEO 156