Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can leverage the expertise of a consumer PR agency to help you with this. But it’s not enough for you to have a good story to tell.

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 203

2024 Online Ordering Website Management 2023 203

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. With COVID-19 continuing to be a consideration for consumers across the U.S., Owned media are simply communication channels the restaurant controls.

Communication 202

Communication Social Media Menu Loyalty Program 202

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

APRIL 8, 2020

In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them.

Small Business 203

Small Business Social Media Consumer Goods Communication 203

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. Spending money on clothes, for example, has received a frivolous portrayal, and its share of total consumer spending has declined by 20 percent this century. How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Have a Marketing Plan for Reopening. Make caution part of your branding and incorporate the language on your website.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 4) Become A Master Of Social Media.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Restaurant customer relationship management (CRM) software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Here are their responses. To read part one, click here.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

The Restaurant Times

DECEMBER 21, 2021

Why Are Dark Kitchens A Good Idea? . Dark kitchens have a lot of benefits over traditional kitchens, and given below are the reasons why investing in a dark kitchen is a good idea: 1. Dark kitchens do not have to worry about ambience, and hence, can focus more on providing good quality food at low prices. Source: Wamda.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Indoor Media

OCTOBER 28, 2021

While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for helping someone during a difficult time. Customer appreciation plays a vital role in your online reputation management.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. Identifying top-selling and underperforming items to customer menu based on consumer preferences. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 192

2020 Influencer Point of Sale Food Safety 192

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? The traditional media channels that brands have relied on, such as TV and radio, suddenly weren’t reaching their customers.

2020 180

2020 Online Ordering Point of Sale Fast Casual 180

Ken Burgin

JULY 30, 2020

Make those buzz-words ‘transparency’ and ‘integrity’ your marketing advantage – share real, honest information about the management team, staff and daily activities. Consumers find ‘behind the scenes’ of hospitality endlessly fascinating, so give them facts to feast on.

Social Media 78

Social Media Website Management Email Marketing Transportation 78

The Restaurant Times

OCTOBER 11, 2021

Restaurants are often dependent on a mix of quality, uniqueness, and good service in order to sustain and grow their business. Good branding is the art of communicating those values to the diner. To be successful in branding any business, a good strategy is necessary. Evaluate the current market and competition.

Marketing 52

Marketing Social Media Loyalty Program Website Management 52

Open for Business

MAY 4, 2023

We think the food going down our throats is the product,” says Ryan Giffen, assistant professor of hospitality management at California State University at Long Beach, in the Washington Post. Regularly check and update: Your business’s website Social media accounts Google, Yelp, OpenTable, and other business profiles 2.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Touch Bistro

APRIL 27, 2021

The best restaurant websites all have one thing in common: they make it incredibly easy for online visitors to find what they’re looking for. This is crucial because 77% of diners report visiting a restaurant’s website before they dine in or order takeout or delivery from an establishment. Elements of Great Restaurant Websites.

Design 92

Design 2021 Online Ordering Website Management 92

The Food Corridor

MAY 7, 2020

Artisan producers, bakers, and caterers are also struggling with events and farmer’s markets not taking place, so many are looking to online channels and setting up ecommerce stores to sell their products. And keeping things in-house also allows you to keep control of your guest relationships and data for future use in marketing.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

The Restaurant Times

MAY 14, 2021

Are you good at baking? Then it is high time that you go and work towards something that you are good at. Consumer trends have evolved further in the past five years. The present trend of the UAE bakery market is the rising popularity of artistic bakery products. Have Your Finances Figured Out .

Social Media 52

Social Media Online Ordering POS Email Marketing 52

Restaurant365

OCTOBER 8, 2021

The ghost kitchen segment was already around at the beginning of 2020, but the market became even more significant in the restaurant industry during the COVID-19 pandemic. The New York Times reports that market research firm Euromonitor predicts “ghost kitchens will be a $1 trillion industry in the next 10 years”.

Front of House 78

Front of House Back of House Website Management Delivery 78

Indoor Media

JUNE 7, 2021

Always remember that any business marketing strategy must involve multiple customer acquisition streams. Which marketing venues you use will depend on the needs of your specific business, but these might include supermarket advertising and billboard advertising on top of online, social-media-based advertising.

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Generational divides.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Next Restaurants

MAY 26, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant will remain safe from the contagion. Have a Marketing Plan for Reopening. Here’s what your marketing plan should do: Inform That Your Restaurant Is Now Open For Business.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

Ordyx

APRIL 25, 2019

Millennials especially, who are known for their dislike of talking on the phone, have helped drive the growth of online ordering and helped make it popular among restaurants and consumers alike. Email Engagement Email is still an effective means of engaging with customers and potential customers online.

Innovation 52

Innovation Email Marketing Online Ordering Mobile Ordering 52

Touch Bistro

MAY 26, 2021

And Independence Day 2021 may be the busiest one yet, with 46% of American consumers reporting that they’re excited to dine out again as pandemic restrictions are loosened. An online ordering system that lets you take orders directly from your website, while keeping 100% of the profits. Marketing and Promotions. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

The Restaurant Times

DECEMBER 28, 2021

In particular, tuna and salmon sushi stay the top choice for consumers. However, the market share of sushi in the UK food industry is still relatively small, so the growing popularity can be seen as the indication of growth potential in this segment. Do Your Market Research. Market The Food Truck. Invest In A POS System.

Food Truck 52

Food Truck Food License Certification 52

Modern Restaurant Management

JANUARY 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features a gloomy start to the new year, dining trends for 2020, the importance of discounts, holiday gift card sales results, delivery frustrations, soda curiosity and a consumer culture report. An Uncertain Start to 2020? In the U.S.,

2020 110

2020 Point of Sale Online Ordering Consumer Goods 110

ChefMod

OCTOBER 6, 2021

But, how have they managed to stay up and running so far? According to a report by the National Restaurants Association, more than 110,000 restaurants and bars closed their business for good or temporarily by the end of 2020. Even before the pandemic crisis, emailing and texting had already become the second nature among many chefs.

2021 52

2021 Email Marketing Front of House Cash Management 52

RGU

JANUARY 1, 2020

Debra Murphy As I was working on my content audit , I came across a couple of posts on small business marketing trends for the years 2013 and 2014. Each trend became a marketing must-have for small businesses. I’ve consolidated the content and updated the small business marketing trends to reflect the value they provide today.

Small Business 52

Small Business Marketing Email Marketing Mobile Ordering 52

The Restaurant Times

SEPTEMBER 22, 2021

A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Customers who are loyal to your restaurant will earn more points and receive more incentives, which is a good incentive for them as long as the benefits are adequate.

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52