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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Fighting Fast Food Fraud

Modern Restaurant Management

Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. Unfortunately, the very same convenience that has been extended to consumers has also opened the door for bad actors.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? Maybe it's great food, a good happy hour, or an attractive atmosphere. What is a restaurant marketing plan, and why do you need one?

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How to Increase Profitability by Building Customer Retention

Restaurant365

Building a customer retention program is important for improving the lifetime value of current customers, which can make up a large portion of your restaurant’s revenue. And as an added bonus, customer loyalty helps bring in new customers since happy customers are more likely to recommend your product or service to others. Conclusion.

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Restaurant Advertising Tactics That Actually Work

Indoor Media

Plain and simple, consumers are making purchase decisions based on research they do online. Restaurants need to have a strong online presence that attracts consumers searching for their next meal. Research shows that 83% of consumers read a restaurant menu online before deciding on a restaurant. Coupon Advertising.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Supporting local.

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