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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. The Brand-Building Benefits of Advertising.

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397
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What Consumers Want? A B2C Checklist

Modern Restaurant Management

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. Innovative and inviting outdoor seating is going to be crucial in order for restaurants to survive.

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How QSRs Can Leverage Mobile to Win Back Customers

Modern Restaurant Management

Recent surveys show that Americans are less likely now to visit restaurant locations, order takeout or get food delivered to them. They have focused on mobile, the device near and dear to all of us. Why Is Mobile Ideal? Mobile devices have gone from being the second screen to now the main screen in the house.

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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

While what consumers eat won’t change, post-COVID-19, how they will get it will. The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Besides, consumers are already thinking digital first.