Modern Restaurant Management

JANUARY 9, 2024

That being said, unemployment remains low across the country and consumer spending is strong despite higher interest rates. As a result, it is important to have a good capital plan in place before you open for business. First, run a self-assessment of your business by determining: Restaurants offer both a product and service.

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

Indoor Media

OCTOBER 17, 2017

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Coupon advertising’s goal is the same: Offer value to draw customers. How Each Works.

Coupons 78

Coupons Advertising Tip Distribution Email Marketing 78

Indoor Media

DECEMBER 21, 2017

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. I’m sure you know how important making profit is, but you may not understand how exactly to measure the return on investment (ROI) for a coupon advertising campaign. Don’t fear.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Indoor Media

JANUARY 2, 2018

Advertising clichés. No matter how much consumers—as well as businesses of all sizes—try, they are inescapable. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Inviting them to find your other paid advertising is a wild goose chase.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

The Restaurant Group

NOVEMBER 24, 2022

The trend centers on providing customers the opportunity to enjoy a unique experience with delicious food. Geo-Targeted Advertising Geo-targeted advertising involves only showing ads in regions where potential consumers are located. This strategy also improves their marketing and advertising ROI.

2023 88

2023 Consumer Goods Advertising Point of Sale 88

Indoor Media

OCTOBER 19, 2017

Between balancing planning and strategizing, accounting and financing, and customer service and human resources, your plate is usually full—any given day. And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Think again.

Small Business 78

Small Business Advertising Social Media Coupons 78

Indoor Media

MARCH 26, 2018

From business casual to “no-wrinkle” fabrics, consumer habits don’t rely on dry cleaning as heavily as they used to. While you may not have control over what people wear to work, advertising is well within your control. Even in an overcrowded market, effective advertising can make your business stand out.

Advertising 78

Advertising Coupons Consumer Goods Small Business 78

Indoor Media

NOVEMBER 5, 2020

Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement. You can’t buy them.

Advertising 148

Advertising Coupons Consumer Goods Customer Service 148

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. The pandemic effectively accelerated trends in how restaurants interact with customers. Inventory stock changed significantly.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

7 Shifts

OCTOBER 31, 2022

A good operator looks back on their Business Plan on a monthly or quarterly basis to gauge where they are in terms,” says Mark Moeller, president, and owner of The Recipe of Success , a national restaurant consulting firm. Are they an island, or do they have good connections? Investors want to see that you have good people around you.

Point of Sale 397

Point of Sale Back of House Document Download 397

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Instead, take a page out of Victory Auto’s book and think like your customer. Its winning trick? Social media.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Indoor Media

OCTOBER 4, 2017

You can deliver great food, excellent service, and a convenient location yet still struggle. Hitting the ground running is important, and effective advertising and marketing are integral to both early and long-term success. But what is the best way to advertise your new restaurant ? Targeted Online Advertising.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Indoor Media

DECEMBER 14, 2017

However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. Patients want to feel like they’re in good hands. But because quality of service cannot be gauged until after a visit to your office, effective advertising must demonstrate the value of your practice before they ever walk through your doors.

Healthcare 78

Healthcare Advertising Social Media Small Business 78

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. Britt Mills, Senior Director of Customer Experience at Mobiquity. To read part one, click here.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

APRIL 5, 2021

With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. Everyone loves a good deal.

Marketing 177

Marketing Coupons Consumer Goods Social Media 177

Indoor Media

NOVEMBER 1, 2021

Creating a customer persona is a powerful tool for understanding your consumer base. It allows small businesses to create more effective marketing campaigns for their ideal customers. A customer persona is based on your customers’ demographics, behaviors, and ways of thinking.

Customer Service 145

Customer Service Small Business Customer Experience Point of Sale 145

Lavu

NOVEMBER 17, 2023

In the face of intense competition and fluctuating consumer demand, consistently turning a high profit becomes a monumental task. Fast- Food Restaurants Fast food chains are known for their speedy service, affordable prices, and convenient locations. Adapting to consumer preferences and market trends is key to their success.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Modern Restaurant Management

NOVEMBER 24, 2020

Using the off-season to plan and improve your business product or service offerings can help you flourish during the busy season. It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget.

Cash Management 230

Cash Management Social Media Seasonal Menu SEO 230

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. Delight Your Customers. And be sure to include napkins with every order to promote good hygiene. Simplify Their Lives. Deliver a Great Experience.

Coupons 238

Coupons Social Media 2025 Online Ordering 238

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? It’s just as important to maintain and please your existing customer base. Your existing customer base is the foundation of your future customer base. This is because your existing customers are already your best customers.

Advertising 78

Advertising Email Marketing Social Media Customer Service 78

7 Shifts

DECEMBER 27, 2019

The turnover rate for quick service restaurants is 123% , which means that the number of team members who leave in one year outnumbers the average number of staff in the entire restaurant. Team culture and customer service also suffer. Orientation and training ($820.96): Onboarding are training are costly and time consuming.

Hiring 360

Hiring Front of House Customer Service Customer Experience 360

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Indoor Media

AUGUST 18, 2020

Looking to attract customers who need a skilled and trusted mechanic? Coupons for auto repair service are a proven, profitable way to do just that. There are two reasons why: Every car needs service. By offering a coupon discount on service, you can reach these consumers and generate big bucks for your shop.

Coupons 140

Coupons Advertising Customer Service Consumer Goods 140

Indoor Media

JULY 1, 2021

Even in less-populated areas, there are generally at least a couple of salons that consumers can choose from. Salons are one of those essential businesses that tend to attract local customers. Grocery Store Advertising Just like everybody needs haircuts, everybody needs groceries. Still, that’s a lot of competition.

Advertising 78

Advertising Social Media Consumer Goods Customer Service 78

Indoor Media

JUNE 7, 2021

Though word of mouth remains a significant way to acquire new customers for businesses of all kinds, modern businesses require more. Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. How is the service? Is the product good?

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Indoor Media

JUNE 21, 2021

You can’t have a business without customers. Centuries ago, if you wanted to sell food, you could go set up in a small frontier town, churn out beans or bread, or whatever you wanted, and have a steady stream of customers. mile radius, how do you ensure customers come to you and not one of your competitors? .

Travel 78

Travel Advertising Customer Service Consumer Goods 78

Indoor Media

SEPTEMBER 16, 2020

Once established and done consistently, it gives you credibility among your competitors and builds trust with your customers. Branding is the most powerful marketing tool you have and tells customers what they can expect from your services. It drives new customers in and keeps the old ones coming back.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Indoor Media

SEPTEMBER 2, 2021

Business owners have a million and one things to worry about at all times: revenue, employee satisfaction, growth, expansion, customers, and so on. It’s a difficult question to answer, and the answer differs depending on what kind of goods and services you’re selling. You don’t have to start with billboard advertising.

Advertising 78

Advertising Document Small Business Customer Service 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. Here are their insights. That tables are too close.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

JULY 22, 2021

For example, if you run a dry cleaning business, Twitter probably isn’t for you unless your specific customer base is highly plugged in; let’s say your business is situated in a bustling area of a modern city. Due to the conversational nature of the platform, you need to have a good brand voice to be successful.

Small Business 78

Small Business Social Media Advertising 2002 78

Modern Restaurant Management

AUGUST 4, 2020

The onset of the virus followed by restrictions and closures has caused restaurants of all sizes to rapidly evaluate their offerings and redesign their services to meet the needs of their customers. With the expectation for an omni-experience set in stone, restaurants must also understand their customers better than ever.

Marketing 128

Marketing Online Ordering Customer Experience Consumer Goods 128

Sling

OCTOBER 7, 2023

Take the time to learn as much about the cleaning industry as possible, including answers to questions like: Is there a need for cleaning services in your area? Will your cleaning business focus on residential or commercial services? Coming up with a good, descriptive name that isn’t already in use can be tricky and time consuming.

Insurance 78

Insurance Advertising Customer Service Website Management 78

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78