Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. That tables are too close. Impressions are everything.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

SEPTEMBER 16, 2020

Once established and done consistently, it gives you credibility among your competitors and builds trust with your customers. Branding is the most powerful marketing tool you have and tells customers what they can expect from your services. It drives new customers in and keeps the old ones coming back.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Modern Restaurant Management

MAY 26, 2023

Doing so breeds the kind of loyalty that can sustain consumer relationships for a lifetime. Below, Martha Marchesi, CEO of JK Design —a full-service creative agency with a powerhouse roster that includes Tiffany & Co., This can not only lead to a weakened brand image, but also outright customer dissatisfaction.

Hospitality 100

Hospitality Social Media Customer Service Email Marketing 100

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Indoor Media

NOVEMBER 1, 2021

Creating a customer persona is a powerful tool for understanding your consumer base. It allows small businesses to create more effective marketing campaigns for their ideal customers. A customer persona is based on your customers’ demographics, behaviors, and ways of thinking.

Customer Service 145

Customer Service Small Business Customer Experience Point of Sale 145

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? It’s just as important to maintain and please your existing customer base. Your existing customer base is the foundation of your future customer base. This is because your existing customers are already your best customers.

Advertising 78

Advertising Social Media Email Marketing Customer Service 78

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

Indoor Media

AUGUST 2, 2021

B2C stands for “business to consumer,” and B2B stands for “business to business.” Likewise, everyday consumers and businesses have different wants and needs. As stated above, B2C means “business to consumer.” E-commerce is precisely what it sounds like: selling goods online.

Marketing 78

Marketing Advertising Consumer Goods Customer Service 78

Modern Restaurant Management

DECEMBER 4, 2019

Almost every brick-and-mortar business needs good signage. For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside. For a more subtle approach, you might also use typography to communicate this information. Could you go there on a date?

Consumer Goods 167

Consumer Goods Front of House Design Customer Experience 167

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Modern Restaurant Management

DECEMBER 21, 2020

With restaurant dining rooms closing unexpectedly and inconsistently from market to market, the industry realized the ability to communicate frequently and rapidly to their customers is critical. The traditional media channels that brands have relied on, such as TV and radio, suddenly weren’t reaching their customers.

2020 180

2020 Online Ordering Point of Sale Fast Casual 180

Modern Restaurant Management

DECEMBER 16, 2021

Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.

2022 180

2022 Food Supply Back of House Kitchen Safety 180

Sling

SEPTEMBER 13, 2022

For example, your point-of-sale software is cumbersome for your employees and customers and needs to be replaced. In addition, your front door is broken making it difficult for your customers to enter. It means saying no to the hundred other good ideas that there are. It’s still working just fine; it just needs to be updated.

Retail 144

Retail Management Management Point of Sale 144

Future Food

FEBRUARY 25, 2020

Good Luck Hot Pot Restaurant Empty due to the effects of the Coronaviris. Image via Good Food). Melbourne institution Shark Fin House closed after customer numbers fell by 80%. Improving the sustainability of your restaurant during challenging times – a lesson for everyday trading.

Sustainability 88

Sustainability Social Media Communication Customer Experience 88

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

NOVEMBER 15, 2022

If a restaurant is underpricing the market and is busy relative to its peers, it may have room to increase pricing without damaging its customer base. One way to maximize pricing efficiency is to raise standard menu prices but keep specials priced low, offering something of value to the bargain hunters in the customer base.

Pricing 196

Pricing Food Supply Seasonal Menu Menu 196

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Offer Safe and Contact-Free Services.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Restaurant Clicks

JANUARY 21, 2020

Follow our guide on How To Build Your Restaurant Brand and learn how to present the best version of your restaurant to your customers! Being in the restaurant industry means that your brand is constantly being judged by potential consumers. There’s much more that goes into the restaurant experience than good food or cheap prices.

Social Media 78

Social Media Merchandise Consumer Goods Advertising 78

BNG Point of Sale

SEPTEMBER 8, 2021

As the colder months arrive, with the deployment of additional restraints on outdoor dining finished, numerous restaurants are intensely exploring ways to handle online food orders and delivery service and drive food delivery sales. . Online ordering services like Door Dash and Uber Eats can give restaurants an extra boost in revenue.

Delivery 52

Delivery Point of Sale Food Online Ordering 52

Bingage

DECEMBER 5, 2019

and how to take photos that are customer-friendly and proper social media monitoring. 93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 84% of consumers trust online recommendations ( inc.com ). 75% of consumers use Facebook to decide a restaurant to eat out ( Social Media Monthly ).

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. "In addition to providing an essential service for so many people, local restaurants also deliver welcome comfort and variety to people across the country," said Louis Gump, senior vice president, Cox Media. "Local

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Indoor Media

OCTOBER 28, 2021

While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for helping someone during a difficult time. Customer appreciation plays a vital role in your online reputation management.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Restaurants vs. delivery services. Mixed take-out bag. Can't touch this.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Modern Restaurant Management

SEPTEMBER 15, 2021

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. . Despite these struggles, Alignable also learned in its poll that the No.

2021 178

2021 Loyalty Program Retail Online Ordering 178

Goliath Consulting

MAY 8, 2020

Instead of waiting for customers to walk through their doors, businesses can bring its brand to the customers in a catering environment (2). For example, Catersource magazine reported 7 to 8 % as the average pretax profit in the full-service restaurant industry (3).

Catering 99

Catering Point of Sale Delivery Customer Service 99

Perfect Daily Grind

JUNE 21, 2020

Vegan, earth-conscious, experience-seeking, Instagram-shunning, pour-over-drinking, pour-over-avoiding, quality-orientated, convenience-orientated: the consumer market is rapidly evolving and at times contradictory. Coffee shop owners who don’t adapt to their changing needs risk losing sales and customers. Credit: Jean Pierre Flores.

Café 137

Café Consumer Goods Customer Experience Sustainability 137

The Restaurant Times

SEPTEMBER 22, 2021

A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. A poorly created website can reflect poorly on your business, regardless of how good your food, service, or ambience are. As early as 2018, an estimated 84% of all branded communication was visual.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Future Food

OCTOBER 7, 2020

One of our most in demand services currently, is the development of “Expression of Interest” strategies & campaigns. This holistic approach ensures a less transactional service is provided, with both the client/landlord and future operators best interest in mind.

Operations 78

Operations Beverage Catering Food Order 78

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Re-share customer’s content.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Re-share customer’s content.

Delivery 98

Delivery Marketing Social Media SEO 98

The Restaurant Times

NOVEMBER 17, 2022

When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. Additionally , 20% of customers who shop at pop-ups decide to do so to share experiences. . What will you be offering that is new and attractive to customers? .

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Indoor Media

MARCH 1, 2018

It is used most commonly as your website address, but can also be used to create a customized email address. As the virtual store sign for your business, a well-picked domain establishes and defines your business online, and a subpar domain can confuse and even deter potential customers from choosing your business.

Email Marketing 78

Email Marketing SEO Customer Service Advertising 78