Aperitif for Change: Dry January’s Lingering Influence
Modern Restaurant Management
MAY 1, 2025
Local events and weather may have influenced trends in some states, like New Mexico and Louisiana. For instance, February 2024 saw visit numbers surpassing not only January but also the December 2023 numbers. On the other hand, in both 2023 and 2025, February visit numbers were actually even lower than in January.
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