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15 creative restaurant promotion ideas and strategies for 2023

Open for Business

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Who is the target customer base? Many restaurant owners offer a percentage off a meal or specific menu item. Who is the target customer base? Your customer base likely has many categories of guests.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

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MRM EXCLUSIVE: Guests Experiencing Restaurant Inflation

Modern Restaurant Management

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

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How Restaurant Operators Can Harness the Power of POS Data Analytics

Modern Restaurant Management

Recent findings reveal that researching a new POS for implementation after 2023 is a priority for 43 percent of restaurants , with 29 percent hoping to upgrade their POS for better omnichannel integrations. And better customer service also translates to tangible savings.

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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. A failure to handle complex orders with speed and accuracy can damage the customer experience for almost half of customers and lead to lost business. Why the buzz?

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What’s on the Menu — January 13, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. Starting January 17th, the brand is also launching a new signature cocktail called Endless Sunshine that will feature happy hour pricing of $7 all day, every day. Price may vary per market).

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Inflation Takes a Bite at the Restaurant Industry; How Can Operators Cope?

Modern Restaurant Management

Additionally, menu prices at casual dining establishments rose by an average of 9 percent year over year from 2021. This inflation at the customer–facing end of the restaurant business has largely been fuelled by rapidly increasing operating costs – by as much as 11.7 percent compared to the same period in 2021.