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Is There a Right Way to Raise Prices?

Modern Restaurant Management

Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. As food prices rise, restaurants should try to stay within their target ratio for food cost to gross food revenue in order to maintain target profits.

Pricing 186
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Boosting Profits One Sip at a Time: The Power of Specialty Beverages

Modern Restaurant Management

Rethinking Beverages The typical drink upsell—soft drinks and coffee or tea—has decreased over the past few years as customers increasingly eat restaurant food at home. During a time of increased price sensitivity, beverages create an opportunity to increase the total check. What’s on the Menu?

Beverage 193
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THE INTER-DEPENDANCE OF BUSINESS AND COMMUNITY RESTAURANTS

Culinary Cues

One of the most difficult tasks that any restaurateur or chef faces is convincing a customer to walk through the door for the first or twentieth time. Every restaurant knows that once a customer walks through the door a sale of food and beverage will likely result. Restaurants need to share this with their community of businesses.

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THE MISUNDERSTOOD CHEF

Culinary Cues

As if that weren’t enough, the menu and each morsel of food presented represents the chef’s life of experiences, his or her family history, the cuisine of their forefathers, every chef who contributed to their training, and everything that they believe in – as it pertains to food.

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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

Email marketing tools Email marketing is one of the best ways to connect with your diners, welcome your new guests, and spread the word about exclusive promotions and discounts as a reward to your loyal customers. Price: Contact them for a custom quote Mailchimp If you're new to email marketing, Mailchimp is your best choice.

2024 221
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How to Raise Restaurant Menu Prices without Negative Pushback

Ken Burgin

Operators still holding the price of meals to what they were 12 months ago are bearing the brunt of massive increases in the cost of ingredients. Setting prices is approached with fear and anxiety by many restaurant and cafe operators, but it’s a unique opportunity to use your marketing and financial skills and make more money.

Pricing 158
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Engineered for Success: Boosting Profits through Intelligent Menu Planning

Modern Restaurant Management

Behind the scenes, strategic decisions greatly impact a restaurant's bottom line, and at the forefront of these is the art of menu engineering. Far from just a list of dishes, a well-engineered menu is a powerful tool that can significantly increase a restaurant's efficiency and profitability.

Menu 166