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Diners Have Negative Reaction to Surge and Dynamic Pricing

Modern Restaurant Management

Eighty-one percent of diners said they would either stop going to a restaurant altogether or alter their dining hours to avoid prices surging during peak hours and 64 percent said they have a negative reaction to restaurants using surge and dynamic pricing, according to a HungerRush’s National Restaurant Price Surging Survey.

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What Do Guests Think About Dynamic Pricing?

Modern Restaurant Management

Dynamic pricing would add friction to the guest experience, according to Capterra’s 2023 Dynamic Pricing in Restaurants. Sixty-five percent of consumers say dynamic pricing would make the decision of where and when to eat more difficult; 63 percent say it would make it harder to budget their restaurant spending.

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THE LINE IN THE SAND WITH RESTAURANT PRICING

Culinary Cues

We deal with highly perishable goods, unpredictable customer behavior, swinging door staffing, and constantly escalating cost of goods. Restaurants get hit from all angles so when there is a chance to push the envelope on pricing – many do. How do we continue to market wines at $20 a glass or cocktails in the same price category?

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Keeping Up with Diners’ Expectations Amid Rising Prices

Modern Restaurant Management

With digital and frictionless experiences at the forefront, diners are seeking their favorite restaurants in new, more affordable ways. Some brands’ apps even track mobile-order customers’ location to help ensure their food is fresh, whether it’s a burger or a salad. The top reasons?

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2024 Restaurant Spending Trends to Stay Ahead of the Curve

How do you stay on top of what your customers are expecting when they step through your doors? As we head into 2024, price-related issues are still top-of-mind for restaurant customers after the inflation boom earlier this year. Do you know what’s on their mind?

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Restaurants: The New Battlefield for Customer Experience

Modern Restaurant Management

Restaurants, like retail before them, are battling the rising tide of digital services by ensuring an experience that can’t be had online and that reflects well on their brand. Restaurants can thrive, even in the era of digital services, by offering an experience that can’t be found online. A Dirty Truth About Experience.

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QR Code Ordering: Enhancing the Customer Experience and Generating Revenue

Modern Restaurant Management

Customers could find menus online, earn rewards and pay their checks — all with a simple scan. And today, customers still appreciate that convenience. Customers access a digital menu through their smartphone camera and place orders without reviewing physical menus or interacting with servers.