article thumbnail

MRM Research Roundup: Mid-July 2021 Edition

Modern Restaurant Management

restaurant industry has shown remarkable resiliency, having lost as much as 35 percent of visits at the beginning of the pandemic, but still has a ways to go to get back to pre-pandemic levels, reports The NPD Group. Visits at the dinner daypart were down -5 percent in May 2021 from a year ago and -12 percent from two years ago.

2021 189
article thumbnail

How Virtual Brands Can Help Restaurants Expand Their Reach and Drive Sales

Modern Restaurant Management

Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. These spaces are only used to prepare food for off-premises consumption; there is no dining room, curbside pickup or drive thru, which means operators can get by on skeleton back-of-house (BOH) crews.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set your restaurant up for success in 2021. Before you get any ideas of a cheesy radio spot, take a step back and look at the bigger picture. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 195
article thumbnail

Modern Korean Restaurants Are Spreading All Over Mexico City

EATER

Building on decades of Korean Mexican cuisine in the city’s Pequeño Seúl, restaurants are crafting menus with global influences and attracting new customers The smells of Korean barbecue and Mexican street food mingle in the air of Zona Rosa, a central neighborhood of Mexico City. A variety of dishes at Dooriban in the Roma neighborhood.

SEO 106
article thumbnail

21 Restaurant Interior Design & Decor Ideas to Inspire You in 2021

Touch Bistro

In fact, color alone can influence up to 90% of a guest’s initial impression. Try using textures, patterns, or even objects like the Taiwan Noodle House in Beijing, China. Whip up a feast for the eyes with restaurant interior design that wows your customers, while building brand recognition and loyalty. The added benefit?

Design 129
article thumbnail

Building a Winning CMO-CFO Relationship with Better Marketing Data

Modern Restaurant Management

You know, the usual in 2021. I have no idea what a content house even is, and even if I did, I would only give you that money if you could prove upfront what the ROI would be.” So we went back to the drawing board as marketers to toy with the algorithm, and voila, an additional four percent. ” Enter: the stalemate.

Marketing 208
article thumbnail

Seven Top Restaurant Marketing Ideas And Trends

Modern Restaurant Management

If you pull a joker, the meal is on the house. Promoting your restaurant should start with promoting the food itself. However, too many restaurants fall into the trap of promoting items with a low food cost and high margin. Others tend to emphasize their cheaper menu options. Make sure you have high-quality pictures of these items.

Marketing 226