article thumbnail

Is Your Ice Cream Too Cold? Lessons in Fighting Friendly Fraud

Modern Restaurant Management

In mid-December, a story went viral on Twitter across the pond about a customer being refunded by a food delivery service after complaining that the “four milkshakes, a cheesecake and an ice cream” they had ordered from a Manchester restaurant were “too cold”, as reported by Manchester Evening News.

article thumbnail

MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Easy online ordering – Easy online ordering was nearly tied for second.

2020 491
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tyga Bites and Sushi with an Attitude

Modern Restaurant Management

in-restaurant dining and online ordering for pickup or delivery), which can be leveraged to drive highly customized campaigns using a built-in marketing solution. NCR Corporation added technology that builds diners’ confidence by empowering them to both order and pay via their own mobile device.

article thumbnail

Online Ordering: A Business Survival Guide

Deliverect

The Inception of Online Ordering. In 1994, a customer placed an online order for a pizza from Pizza Hut, marking the first ever online order recorded in the United States. And while online ordering methods have diversified and become more widely available since, the general premise remains the same.

article thumbnail

Falling in Love with Chicken Salad

Modern Restaurant Management

First-time Chicken Salad Chick (CSC) franchise owner Claibourne (Clay) Rogers was introduced to the fast-casual concept in 2015 when she served as an account director at the brand’s public relations firm, Fish Consulting. If a guest is wary to come inside to order, we happily take their order outside.

Franchise 450
article thumbnail

Organically Grow an Online Presence for Your Restaurant

Modern Restaurant Management

If you own one of these enterprises, you have probably spent a lot of time wondering how you can outshine your competitors, especially online. But that's enough about food; let's talk more about this word "organic" and how it plays into your online marketing outcomes. Let’s Talk About Organic Growth.

article thumbnail

Simple Customer Retention Strategy for Restaurants

7 Shifts

A 2015 study found that nearly 70% of customers don’t return to a restaurant after their first visit, putting the average restaurant customer retention rate at about 30%. Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery).