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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Maybe it's how you cook or serve the food, like at Benihana. What to use it for: Any and everything: showcasing your food, behind-the-scenes looks at your kitchen, highlighting your hardworking team, or even recruiting staff. Strong statements don't just list goals but define how to achieve them.

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2022: A Year of Transition for Restaurants

Modern Restaurant Management

Key figures on the restaurant workforce include: Roughly 50 percent of restaurant operators in the fullservice, quickservice, and fast-casual segments expect recruiting and retaining employees to be their top challenge in 2022. Seventy-five percent of operators said they plan to devote more resources to recruiting and retaining employees.

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Why Restaurants Should Embrace Technology in 2023

Modern Restaurant Management

Front-of-house staff can be hard to recruit, are less tenured, and have high turnover. Restaurants, like Los Angeles’ Blu Jam Cafe , have embraced QR codes to navigate a limited front-of-house staff, allowing diners to view the menu, order and pay, and enabling front-of-house staff to focus on food running and seating.

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Seven Restaurant Trends That Will Continue in the Post-Pandemic World

Modern Restaurant Management

The long-lasting effects of the COVID-19 pandemic are something that every business needs to consider, regardless of the industry they serve. Restaurant owners will need to find innovative ways to recruit new employees and offer incentives to come in and work in the foodservice industry. QR codes will replace hardcopy menus.

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Self-Ordering Kiosks: One Solution to the Current Labor Shortage

Modern Restaurant Management

In order to meet this massive shortfall, restaurants have had to up the ante on their recruitment drives. Some have been giving a special, one-off payment to new recruits, while others have provided free starters or drinks to those who sign up for interviews. Added Benefits to Boost Business.

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How to Develop a Successful Franchise Advisory Council (FAC)

7 Shifts

How long franchisees will have a seat on the board. 10:30 am: Improving recruitment and retention. Some criteria to base the selection of which franchisees earn a seat on the council include: Years of experience with the franchise. Sales, employee retention, or year-over-year growth minimums for membership. 1:00 pm: Dismissal.

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Upping the Ante: This Week in Restaurant Staffing

Modern Restaurant Management

It featured recruitment content and live sessions with Chipotle employees highlighting its benefits, career paths, cooking demos, and more. . "We're looking for people who are authentic, passionate and want to help cultivate a better world through real food and real personal development."

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